{"id":25319,"date":"2013-05-07T13:40:04","date_gmt":"2013-05-07T20:40:04","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=25319"},"modified":"2023-11-27T17:23:45","modified_gmt":"2023-11-28T01:23:45","slug":"how-to-create-a-thank-you-page","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/how-to-create-a-thank-you-page\/","title":{"rendered":"How to Create a Thank You Page that Engages and Converts"},"content":{"rendered":"<table style=\"margin: 10px 10px 10px 0px;background-color: #b8cce3;width: 99.1671%;height: 48px\" cellpadding=\"10\">\n<tbody>\n<tr style=\"height: 48px\">\n<td style=\"height: 48px\"><em>This is a two-part series on Thank You page conversion rate optimization.<\/em><strong> Part 1: How to Create a Thank You Page that Engages and Converts<\/strong><strong> Part 2: <a href=\"https:\/\/www.bruceclay.com\/blog\/thank-you-page-call-to-action\/\">How to Create a Thank You Page Call To Action<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The Thank You page is the page that a lead (aka, a potential customer) will land on after filling out a web form, making a purchase, or completing another online task that you, the business, deem worthy of recognition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" class=\"aligncenter size-full wp-image-203630\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/WP-Main-bci-2023-11-10T191824.789.png\" alt=\"\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/WP-Main-bci-2023-11-10T191824.789.png 800w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/WP-Main-bci-2023-11-10T191824.789-346x182.png 346w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/WP-Main-bci-2023-11-10T191824.789-723x379.png 723w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/WP-Main-bci-2023-11-10T191824.789-150x79.png 150w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/WP-Main-bci-2023-11-10T191824.789-768x403.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>What to do before your thank you page is live<\/strong><\/li>\n<li><strong>Thank you page strategy tips<\/strong><\/li>\n<li><strong>After your thank you page is live<\/strong><\/li>\n<li><strong>FAQ: How can I optimize my thank you page to engage users and boost conversions?\u00a0<\/strong><\/li>\n<\/ul>\n<figure id=\"attachment_25348\" aria-describedby=\"caption-attachment-25348\" style=\"width: 271px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25348 \" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/05\/Java-ThankYou-page-271x300.png\" alt=\"Java Development Kit Thank You Page Screenshot\" width=\"271\" height=\"300\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/Java-ThankYou-page-271x300.png 271w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/Java-ThankYou-page.png 915w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><figcaption id=\"caption-attachment-25348\" class=\"wp-caption-text\">Thank them, be clear about what will happen next (especially if they need to take the next steps), and then offer calls to action that funnel your leads to the pages where you want them to go next.<\/figcaption><\/figure>\n<p>By taking the action that led to the Thank You page, your customer, or potential customer, has proverbially tapped you on the shoulder to let you know they are interested in your product or service. They acknowledge you, and they like you! Now what? How do you nurture your relationship with them so they will remember you and feel inspired to take the next step? How can you use the Thank You page to funnel your qualified leads to the pages <i>you<\/i> want them to visit next?<\/p>\n<p>Whatever you do, it\u2019s critical that you make sure that you leave them feeling satisfied and engaged, not confused.<\/p>\n<p>To help you get started creating Thank You pages that convert leads into sales and strangers into brand loyalists, this blog post offers suggestions for approaching Thank You page creation in <strong>three stages<\/strong>: creating a foundation and getting ready to launch; on-page content creation; and using analytics to track success after your page or pages go live. On Thursday, I&#8217;ll be back with part two of this series to go into more detail about <a href=\"https:\/\/www.bruceclay.com\/blog\/thank-you-page-call-to-action\/\" target=\"_blank\" rel=\"noopener\">how to choose a Thank You page call to action<\/a> that is focused,\u00a0engaging, and in alignment with your brand goals.<\/p>\n<h2>What to Do Before Your Thank You Page Goes Live: Setting Goals<\/h2>\n<p>There\u2019s really no way to optimize your page, know if your page is performing well, or determine what call to action is the best choice for your page if you haven\u2019t decided what you want to get out of your page.<\/p>\n<p>For this reason, before you can begin crafting an optimal Thank You page experience it\u2019s critical to establish some goals. Of course you want to thank the person who took the action, then, in a perfect world, what do you want them to do after that? Stay on your website and click through to read more content? Look at more of your products? Follow you on Twitter, Facebook, or another social networking site? Subscribe to your blog? Learn more about your company?<\/p>\n<p>Fill in the blanks to help clarify what is it you want to accomplish and why: \u201c<i>After they [A], I want my lead to [B] from the Thank You page so that [C].<\/i>\u201d<\/p>\n<p>Replace [A] with<i> <\/i>whatever specific action they took to get to the Thank You page, like \u201cfill out the form\u201d or \u201cbuy a paddleboard.\u201d Replace [B] with whatever action you want them to do as a follow-up to their initial action. This could be \u201cLike my brand\u2019s Facebook page\u201d or \u201clook at more products on my website.\u201d Replace [C] with the reason why you want them to take the follow-up action.<\/p>\n<p>For instance, \u201cAfter they <em>fill out the request a quote form<\/em>, I want my lead to <em>Like my brand page on Facebook<\/em> from the Thank You page so that <em>I can stay connected with them throughout the buying cycle<strong>.<\/strong><\/em>\u201d<\/p>\n<p>With your goals established you are ready to start thinking about page content and calls to action.<\/p>\n<h2>5 Thank You Page Content Strategy Tips<\/h2>\n<figure id=\"attachment_25376\" aria-describedby=\"caption-attachment-25376\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/05\/Tell-your-followers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25376 \" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/05\/Tell-your-followers-300x181.jpg\" alt=\"Thank You Page Example from The Twitter Chirp Developer's Conference\" width=\"300\" height=\"181\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/Tell-your-followers-300x181.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/Tell-your-followers.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-25376\" class=\"wp-caption-text\">In this example, Chirp keeps it simple by saying thank you and offering a large Twitter call to action.<\/figcaption><\/figure>\n<p><strong>1)<\/strong> First, actually say \u201cthank you.\u201d This may seem obvious, but it\u2019s too important not to mention here. Make sure your thank you note is written in a brand voice that is consistent with the voice and language that you use across all your web pages.<\/p>\n<p><strong>2)<\/strong> Tell them what to expect. Will you call them within 48 hours? Are you sending them a PDF? Are you going to email them? Never promise them anything you can\u2019t deliver on, but be specific if you can. The last thing you want is for them to feel disappointed or confused about what they should expect to happen next.<\/p>\n<p><strong>3)<\/strong> \u00a0Keep your text and call to action above the fold. \u201cAbove the fold\u201d means they don\u2019t have to scroll to see the text or call to action; it\u2019s conveniently in front of them, ready to be acted on. Remember, once they land on the Thank You page, you have seconds to catch their attention before they close the window or click on another website, so it\u2019s critical to pique their interest right away and make it as easy as possible for them to take action.<\/p>\n<figure id=\"attachment_25357\" aria-describedby=\"caption-attachment-25357\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25357 \" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/05\/Toms-Thank-You-Page-Lightbox-300x183.png\" alt=\"Toms shoes Thank You Page lightbox\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/Toms-Thank-You-Page-Lightbox-300x183.png 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/05\/Toms-Thank-You-Page-Lightbox.png 853w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-25357\" class=\"wp-caption-text\">Here, Tom&#8217;s shoes says thank you, includes an image that connects with the lead and represents the brand, and offers two calls to action: a series of social media opt-in buttons, and a link to Continue Shopping. Notice their Thank You page is a lightbox, rather than a landing page.<\/figcaption><\/figure>\n<p><strong>4)<\/strong> \u00a0To help them learn more about you at a glance, you might choose to include an image that shows some of your personality or visually engages your lead. Are you a family business? If so, maybe you can include a picture of you and your family holding a sign that says \u201cThanks\u201d in one of your brick-and-mortar locations.<\/p>\n<p><strong>5)<\/strong> Based on the goals you established in your pre-page strategy session, extend a call to action (CTA) that encourages your lead to take the action that you want them to take.<\/p>\n<h2>After Your Thank You Pages Are Live:\u00a0 Analytics and Performance Measuring<\/h2>\n<p>After your Thank You pages are live, it is essential to keep an eye on how your calls to action are performing <a title=\"Using Web Analytics to Measure Internet Marketing Goals\" href=\"https:\/\/www.bruceclay.com\/blog\/web-analytics-and-marketing-goals\/\" target=\"_blank\" rel=\"noopener\"><strong>using Google Analytics<\/strong><\/a> (or another analytics tool) for internal links and a tool like <strong><a title=\"Bit.ly URL shortening and analytics service\" href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener\">Bit.ly<\/a>\u00a0<\/strong>for external links that direct traffic to websites that you don\u2019t own, such as Facebook. You may also consider doing <strong><a title=\"Crazyegg free heat map service\" href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\">heat-map testing<\/a>\u00a0<\/strong>to see how your customers are interacting with your pages and, accordingly, what is working and what is not.<\/p>\n<p>Regularly (monthly or bi-monthly), ask yourself, \u201c<i>Are people doing what we want them to do?\u201d<\/i> If not, can you identify where the break-down is and brainstorm potential solutions? Make sure to learn from what is working and what is not.<\/p>\n<p>See you back here on Thursday when we pick up this topic again with four different <a href=\"https:\/\/www.bruceclay.com\/blog\/thank-you-page-call-to-action\/\" target=\"_blank\" rel=\"noopener\">goal-focused\u00a0approaches\u00a0you might take to create calls to action<\/a> that\u00a0engage, inspire, and convert.<\/p>\n<p>In the meantime, have you seen any Thank You page experiences that you love? What did they do right that made them stuck in your mind?<\/p>\n<p><strong>For more examples, check out these resources:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/4-thank-you-page-examples\/\">4 Thank You Page Examples That Got It Right<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/newsletter-thank-you-page-examples\/\">7 Newsletter Thank You Page Examples That Got It Right<\/a><\/li>\n<\/ul>\n<h3>FAQ: How can I optimize my Thank You page to engage users and boost conversions?<\/h3>\n<p>Where user engagement and conversion rates are paramount, optimizing your Thank You page is an often overlooked but crucial aspect of your overall strategy. While the Thank You page is typically the final step in the user journey, it holds tremendous potential for keeping visitors engaged and nudging them further down the conversion funnel. As an expert in digital marketing and user experience optimization, I am here to guide you through creating a highly effective Thank You page that expresses gratitude and drives conversions.<\/p>\n<p>Understanding the Thank You Page<\/p>\n<p>The Thank You page is the gateway to continued user interaction. Its primary function is acknowledging a completed action, such as a purchase or a subscription. However, optimizing this page goes beyond simple politeness \u2013 it&#8217;s an opportunity to maintain the user&#8217;s attention and encourage further actions.<\/p>\n<ol>\n<li>Personalized Thank You Messages<\/li>\n<\/ol>\n<p>To enhance user engagement, start with a personalized thank you message. If possible, address users by their names and express your appreciation for their specific actions, such as a purchase or sign-up. Make it clear that their interaction matters to your business.<\/p>\n<ol start=\"2\">\n<li>Relevant Recommendations<\/li>\n<\/ol>\n<p>Use this page to cross-sell or upsell related products or services. You can recommend items based on what the user has just purchased or offer complementary products. These tailored recommendations can pique the user&#8217;s interest and drive additional sales.<\/p>\n<ol start=\"3\">\n<li>Social Sharing Options<\/li>\n<\/ol>\n<p>Encourage users to share their recent actions on social media. This spreads the word about your brand and provides social proof, boosting credibility and trust among potential customers.<\/p>\n<ol start=\"4\">\n<li>Feedback Mechanisms<\/li>\n<\/ol>\n<p>Implement feedback mechanisms such as surveys or review requests on the Thank You page. This is an excellent way to gather insights and understand user satisfaction while engaging them in a constructive dialogue.<\/p>\n<ol start=\"5\">\n<li>Clear Next Steps<\/li>\n<\/ol>\n<p>Include clear calls to action (CTAs) that guide users to the next steps in their journey. Whether accessing an exclusive resource, signing up for a newsletter, or exploring other areas of your site, make the path forward apparent.<\/p>\n<p>Enhancing Conversions<\/p>\n<p>Engaging users on the Thank You page is essential, but the ultimate goal is to boost conversions. Here&#8217;s how to do it effectively:<\/p>\n<ol start=\"6\">\n<li>Limited-Time Offers<\/li>\n<\/ol>\n<p>Create a sense of urgency by showcasing limited-time offers or discounts on the Thank You page. This can encourage immediate follow-up purchases or actions.<\/p>\n<ol start=\"7\">\n<li>Exclusive Access<\/li>\n<\/ol>\n<p>Offer exclusive access to premium content or services to reward users for their actions. Make sure this offer aligns with their previous behavior.<\/p>\n<ol start=\"8\">\n<li>Trust Signals<\/li>\n<\/ol>\n<p>Reiterate trust signals on this page, such as security badges, money-back guarantees, and positive customer testimonials. These elements can help alleviate any lingering doubts and lead to conversions.<\/p>\n<ol start=\"9\">\n<li>Remarketing Opportunities<\/li>\n<\/ol>\n<p>Implement remarketing strategies by including tracking pixels on the Thank You page. This allows you to retarget users with relevant ads, keeping your brand fresh in their minds.<\/p>\n<p>Your Thank You page is an untapped goldmine for user engagement and boosting conversions. By personalizing messages, offering relevant recommendations, and providing clear calls to action, you can significantly enhance user experience and drive business growth. Remember, a well-optimized Thank You page is not just an end but a new beginning in the user journey. It can be a powerful tool for your digital marketing strategy when utilized effectively.<\/p>\n<p>To fully answer the question on optimizing your Thank You page, follow the detailed steps outlined below:<\/p>\n<p><strong>Step-by-Step Guide to Optimizing Your Thank You Page<\/strong><\/p>\n<ol>\n<li>Begin with a personalized thank you message.<\/li>\n<li>Offer relevant product or service recommendations.<\/li>\n<li>Encourage users to share their actions on social media.<\/li>\n<li>Implement feedback mechanisms for user input.<\/li>\n<li>Include clear calls to action for the next steps.<\/li>\n<li>Create a sense of urgency with limited-time offers.<\/li>\n<li>Provide exclusive access to premium content or services.<\/li>\n<li>Reiterate trust signals to build user confidence.<\/li>\n<li>Implement remarketing opportunities with tracking pixels.<\/li>\n<\/ol>\n<p>Following these steps, you can optimize your Thank You page to engage users and boost conversions effectively.<\/p>\n<p><b><i>This article was updated on November 11, 2023.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Thank You page is the page that a lead (aka, a potential customer) will land on after filling out a web form, making a purchase, or completing another online task that you, the business, deem worthy of recognition.<\/p>\n<p>By taking the action that led to the Thank You page your customer, or potential customer, has proverbially tapped you on the shoulder to let you know they are interested in your product or service. They acknowledge you, and they like you! Now what? How do you nurture your relationship with them so they will remember you and feel inspired to take the next step? How can you use the Thank You page to funnel your qualified leads to the pages <i>you<\/i> want them to visit next?<\/p>\n<p>Whatever you do, it\u2019s critical to make sure you leave them feeling satisfied and engaged, not confused.<\/p>\n<p>To help you get started creating Thank You pages that convert leads into sales and strangers into brand loyalists, this blog post offers suggestions for approaching Thank You page creation in three stages: creating a foundation and getting ready to launch; on-page content creation; and using analytics to track success after your page or pages go live. On Thursday, I&#8217;ll be back with part two of this series to go into more detail about how to choose a Thank You page call to action that is focused,\u00a0engaging\u00a0 and in alignment with your brand goals.<\/p>\n<p>Read more of <a href=\"http:\/\/www.bruceclay.com\/blog\/2013\/05\/how-to-create-a-thank-you-page\/\">How to Create a Thank You Page that Engages and Converts<\/a>.<\/p>\n","protected":false},"author":156,"featured_media":203630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[2038,2039,2036,2037],"acf":[],"yoast_head":"<title>BruceClay - How to Create a Thank You Page that Engages and Converts<\/title>\n<meta name=\"description\" content=\"Learn how to create a Thank You page that converts leads into sales and strangers into brand loyalists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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