{"id":14853,"date":"2010-07-14T17:43:45","date_gmt":"2010-07-15T01:43:45","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=14853"},"modified":"2016-05-04T13:17:11","modified_gmt":"2016-05-04T20:17:11","slug":"google-caffeine-vs-google-mayday-sem-synergy-extras","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/google-caffeine-vs-google-mayday-sem-synergy-extras\/","title":{"rendered":"Google Caffeine vs. Google Mayday – SEM Synergy Extras"},"content":{"rendered":"

Today on SEM Synergy (Yeah, you totally missed the chat party<\/a>, but you’re always invited. You’ll be there next week?), SEO Bradley Leese shared research on two major Google updates that lit up the SEO space: Caffeine (the infrastructure update) and Mayday (the algorithm update).<\/p>\n

The tricky thing about Caffeine and Mayday is that they’re both distinct and connected, having appeared at much the same time, either by coincidence, cover-up or necessity. By that I mean, right around the beginning of May, as the infrastructure update had SEOs on heightened alert despite assurances from the search engine that Caffeine wasn’t going to have any significant effect on rankings, suddenly there was admission of an algo update.<\/p>\n\n\n\n
\"Google<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What’s the likelihood that those events occurred at the same time by sheer luck? Or, did Google employ slight of hand and misdirection by releasing a direct ranking change right in the middle of testing and analysis of Caffeine’s effects? Then there’s the third option. Could it be that Mayday required Caffeine or Caffeine needed Mayday in order to live up to its full potential? As Double Rainbow Man<\/a> would say, “What does it mean?!”<\/p>\n

Thankfully, Bradley<\/a> has looked into the differences and correlations between Caffeine and Mayday<\/a>. He explains tactics that are advantageous for each (and both) on today’s podcast, and I thought I’d include some of the highlights here. So, like a prism in a ray of light, let’s break it down.<\/p>\n

Caffeine Infrastructure Update: Performance, Personalization, Engagement<\/h2>\n

Caffeine makes Google’s index faster than ever before. That means new pages are hitting the SERPs quickly, but SEOs are also seeing pages leave quickly, as though going through a period for testing user engagement. Caffeine sees connections across the Web in an unprecedented way. Not only does your site need to hold its theme together, but your brand needs to be consistent across the Web. And Caffeine allows results to be more personalized than ever, as behavioral data is processed, filtered and applied to users’ SERPs. Here’s the short and sweet version:<\/p>\n