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SEO training teaches you how to increase your website\u2019s online visibility and traffic from search engines. More website traffic means more potential sales. Search engine optimization is a specialty, but every type of digital marketing job now requires some level of SEO knowledge. It\u2019s that foundational.<\/p>\n
Now more than ever, professionals and businesses are looking to level up their digital marketing. Marketers want to sharpen their SEO skills to make them better candidates and to create more business value. Businesses want to learn more about SEO to better compete in the search results and drive more revenue from it.<\/p>\n
That\u2019s when they turn to SEO training. But what exactly is SEO training \u2014 what are the choices in 2021, and how do you choose the best way to learn?<\/p>\n
As someone who has been helping people learn SEO for more than two decades, I\u2019ll provide the answers AND a long-awaited announcement, so read on!<\/p>\n
In this article, let\u2019s discuss:<\/p>\n
Answer me this: What\u2019s the biggest reason someone would take an SEO training course rather than just go it alone? I mean, there are lots of website articles you can read with how-tos and advice from many different sources. So why take a course?<\/p>\n
The answer: The best SEO training course organizes the chaos, filters out the wrong information, and educates you in record time.<\/strong><\/p>\n Training should present concepts layer upon layer in an organized way. An SEO course should give you a solid foundation before advanced techniques. And when you finish the course, you should have a solid understanding and feel confident to apply what you\u2019ve learned.<\/p>\n There are a lot of ways you can obtain an SEO education in 2021.<\/p>\n Online training:<\/strong> Online SEO training has been growing in popularity. This includes everything from introductory to technical content and can range from single webinars to virtual conferences to complete courses that take a deep dive into how to do SEO.<\/p>\n When it comes to online courses, there are a variety of formats as well, including:<\/p>\n Classroom training:<\/strong> Things are a little different now than they were a year ago, to say the least. Prior to 2020, our popular in-person SEO training<\/a> was the primary format for how we delivered SEO training, be it in our SEO classroom here in Southern California, at a conference somewhere in the U.S., or our global on-site training.<\/p>\n The classroom setting offers advantages like personal interaction with experts, a tailored training experience, and even networking opportunities.<\/p>\n If in-person learning is more your style, not to worry: we\u2019ll see classroom training come back soon. In fact, I\u2019m tentatively planning to hold a small SEO training class later in 2021, all things permitting. But that doesn\u2019t stop you from getting trained sooner through virtual learning opportunities.<\/p>\n Books:<\/strong> It\u2019s worth mentioning books as a category of SEO training. SEO books can be a great way to introduce yourself to SEO, supplement what you already know, or serve as a reference guide when you get stuck. (Shameless plug: Check out my 700-plus page SEO for Dummies book<\/a> as a primer.)<\/p>\n You can mix and match these formats throughout the year to stay on top of SEO. Or, you can find an all-inclusive training option \u2014 which leads me to an announcement \u2026<\/p>\n I am excited to announce that for the first time ever, Bruce Clay SEO Training is now available online!<\/strong><\/p>\n What\u2019s new is that we\u2019ve expanded SEO training into more than just a course. Our new site, SEOtraining.com, is membership-based to provide a comprehensive, ongoing SEO training experience.<\/p>\n Members get the full training course with online benefits such as on-demand access and self-paced learning. In addition, membership includes resources such as ebooks, deep-dive mini-courses, a discussion forum, new content as its released, a subscription to our SEO tools, and even live events such as a monthly Q&A session with me.<\/p>\n Watch the trailer and then head over to SEOtraining.com<\/a> if you\u2019d like to learn more.<\/p>\n<\/a>What Types of SEO Training Exist?<\/h2>\n
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<\/a>What\u2019s New in SEO Training?<\/h2>\n