There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value.

For an SEO copywriter, there are few SEO content writing tips that make your content more “valuable and useful” to your readers than including first-hand information from an expert.

If your web copy isn’t performing, it might be because it lacks credible, expert information.

While it takes extra time and research, the voice of an expert has the power to lift good content to high-quality heights.

Think about it like this. Would you trust an essay, a research paper, or a white paper without original research and real sources? Moreover, would you trust a paper that was plagiarized? Yet, for some reason, we expect consumers to simply accept digital content even when it’s copied from material on the web and presented without sources and citations. On top of that, we expect search engines to reward that type of content with rankings. It just doesn’t happen that way.

Regardless of your industry or topic, expert information brings credibility to a site. Credible content not only nourishes consumer appetites, but also meets Google’s bar for the amount of E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) on a webpage, boosting your rankings. It happens this way.

So is your website content credible? Does it demonstrate a high level of expertise? If so, that’s great news. You can check out the rest of our SEO Copywriting Checklist for other ways you can improve your content. If not, it’s time to make some friends with experts.

How? I’m going to share with you a step-by-step process for building and maintaining healthy relationships with industry experts, a process we’ve had the chance to perfect in producing content for a big-brand client in the wedding industry.

Use these SEO content writing tips to make relationships with real experts who will help you publish high-quality content, whether you’re writing SEO web content, articles, or blogs.

This article will walk you through the following:

• How to identify industry experts
• How to find industry experts
• How to reach out to experts
• Tips on conducting interviews
• Tips on how to maintain relationships
• FAQ: How do I identify the right industry experts for my content?

How to Identify Industry Experts

What makes an industry expert?

Not to be confused with industry influencers, industry experts are people with the expert knowledge, experience, education, data, or advice on the specific topics you’re writing about.

According to Google, the level of expertise required for a site varies depending on the topic and industry. In its Search Quality Rating Guidelines, Google gives the example that a medical site should have information with “appropriate medical expertise or accreditation,” yet suggests a site about the proper care of cats could easily be rated high-quality if it features expertise by everyday cat owners as opposed to trained veterinarians.

Ask yourself these basic yet important questions to help you identify the best expert for SEO copywriting:

• What type of information do you need? (Studies, analyses, facts, testimonials, opinions?)
• Who has first-hand knowledge of this information?
• Who does your target audience want to hear from most?

For the purpose of SEO content writing, find an expert who is doing the work today (as opposed to a retiree or someone who just speaks or writes about the topic). These are doers and dream makers, the ones who can provide you with unique, never-before-seen quotes and advice.

It’s also important to talk to someone who not only has been interviewed before but also enjoys talking about what they do or know. It’s not enough to find a professional with the knowledge you need. You want an expert who can appeal to your target audience by simplifying complex concepts without industry jargon.

Next, competitive analysis will reveal the level of authority you want to go after. At the very least, you want an expert at the same level or higher than the ones featured on competitor sites.

For this project, this meant talking to wedding planners. On the topic of wedding etiquette, my first thought was to reach out to etiquette experts, such as the team at The Emily Post Institute. Yet I went with wedding planners because I knew that they could provide me with all things etiquette, plus real-world tips on how to incorporate those rules into modern scenarios facing the couples who are their clients today.

How to Find Industry Experts

You know the title or level of expertise you need, so how do you find the experts?

Here, are a few places you can begin your search:

Recent newspaper and magazine articles. If an expert is passionate about what they do and know, chances are they’ve been interviewed before. Begin your search in websites of major newspapers and magazines for the topics you’re writing about to discover notable experts.

If you’re writing about sleep apnea, for example, a recent article in the New York Times on the same subject reveals the name of Dr. Avidan, director of the sleep clinic at the University of California, Los Angeles, David Geffen School of Medicine, someone who just might know a thing or two about sleep apnea and can talk about it in a way that’s not so (queue yawn) boring.

For my project, I needed a wedding planner, but not any planner would do. I needed the best of the best, and that meant planners who produce events and weddings for the stars. I picked well-known celebrity wedding planners who helped bring celebrity weddings to life within the last year or were recently named one of the top wedding planners by reputable publications such as the Knot, Vogue, or Martha Stewart Weddings.

University faculty and professors. This is a great resource for a wide range of topics required for informational websites. Many universities have professors and staff who regularly speak to journalists for interviews. Look for the institution’s media page to find a list of faculty by expertise. For example, UCLA has this handy Media Guide to UCLA Experts.

Popular bloggers. If you want to feature information or advice from everyday people with experience in the topic you’re writing about, find an active blogger who is immersed in the conversation. If you’re writing about how to potty train your toddler, for example, it might help to have quotes or advice from a mother who is dealing with this issue today, as opposed to a pediatrician who simply gives generic advice. An active and popular lifestyle blogger who writes about motherhood is also going to give you fun, easy-to-digest information that might better appeal to your target audience.

Dos and Don’ts

Do pick more experts than you need. If the project requires interviewing two experts, reach out to five or ten. You never know who will respond, and it’s always a good idea to have backups in case someone flakes, gets sick, or simply has to cancel last minute. Another reason to reach out to more experts than you will need is that not everyone will give you the best information, and you’ll have a few options to choose from.

Do create a spreadsheet. Keep a list of experts you want to interview. Include the proper spelling of their name, company name, and contact information, including email, phone number, and website. Add a column for the date you reached out, the date they responded, if they agree to an interview, and if they agree to be interviewed regularly.

Don’t reach out to competitor resources. As tempting as it might be, it’s better to find your own experts and build relationships with people who are not contributing to your competitor’s websites.

How to Reach Out to Experts

It’s time to say hello. The way you reach out to busy industry experts matters, as does what and how much you say when you have their attention. You can use the telephone, but here’s why I prefer email along with the process that was most successful for me.

Send a brief but enticing email. Why email? When was the last time you picked up your office phone? It’s simply annoying to cold call someone and even more annoying to be the recipient of that call. Also, people don’t check their voicemails throughout the day, but they do check their emails several times a day. This means that an expert can read and reply on their own time, which makes it convenient for them, and you.

With one email, you can introduce yourself (your title and the company you work for), explain the reason for the interview (talk about the project, client, and benefits of being featured in the content), and let them know you’re reaching out to them specifically because they are an expert in their field. Include your deadline, and keep it open for a phone or email interview.

Personalize the email. You have time to personalize your emails, and there is an important reason to do so: you’re making a real relationship. You want them to feel as though they are your top choice. A generic email without the recipient’s name is insulting and exhibits lazy behavior on your part, not a good start to a relationship.

Create a template. What can save you time is creating a template, but be careful to highlight the dynamic areas of the email so that you don’t use the wrong name, which is also very insulting.

Here’s an example of the template I used to contact a luxury wedding planner.

Dear [the expert’s name] and the team at [the business name],

[The client’s name] is building its resource library for brides.

We’re looking for wedding and events experts to provide background on wedding invitation wording and etiquette. Are you interested in being a named expert in our series? The name of [the expert’s name and business name] will be featured in the piece in front of researching brides.

If you’re interested, I would like to set up some time to talk. Both phone and email will work for the interview. My deadline is [a date], so please let me know as soon as convenient.

Sincerely,

[Your name]
Content Writer
[Your company]
[Your website]
[Your phone number]

Tips on Conducting Interviews

These tips will help you conduct thorough interviews that will provide you with the unique, expert-level information you need to write quality content.

Here’s the prep work:

Research competitor content. Before I begin any SEO content optimization project, I want to know what my competitors are already writing about the topic or industry. Above, I mentioned competitor research is an important step to find the type of expert you need, but if you want to beat your competitors, you will need to write content that’s more valuable and useful, which means you will have the basics covered and then some. While reading competitor content, you’ll find content gaps and weaknesses, which can be the areas you can focus and expand on to capture your target audience.

Research past interviews or online content featuring your expert. If your experts have been interviewed before, read every single interview as well as the content they’ve contributed to. This is because the expert might give you a similar quote, and you don’t want to run into duplicate content issues or repeat what’s already available online.

Write down your questions. Even if the conversation flows out of order, a written list will keep you on topic and ensure you get all the information you need at one time. It also shows that you did your homework. Ask the who, what, where, when, why, and how, and then dig deeper with questions that will give you the unique information your target audience needs and wants.

When it’s time for the interview:

Email questions ahead of time. Whether it’s in person, by phone, or via email, the interview will go much smoother if the expert receives your questions ahead of time. In my experience, this extra step gives them time to think about the questions and produce better, more thoughtful answers. If you’re conducting an email interview, then send your questions along with a reminder of the due date. If you’ve scheduled a phone interview, remind them of the date and time of the interview and make sure you confirm time zone differences and that you have the right phone number.

Get personal. I love to open my interviews with a discussion of the expert’s recent contributions to the industry. There are many benefits to this approach, including possibly bonding over a common interest, breaking the ice with someone who’s just met, and opening the door for the expert to freely chat about their passions and work, a technique that’s provided me with tons of unexpected information I can then incorporate into the content.

Confirm the name and title of the expert. Don’t assume the owner of the company is the CEO, even if the website says she is. Always confirm the expert’s title as well as any qualifiers. Some wedding planners preferred “celebrity wedding planner,” while others requested “luxury wedding planner,” “event designer,” etc.

Thank them for the interview. Whether you conducted a phone or email interview, send a follow-up email thanking them for the interview, with a sentence about how you will inform them once the piece goes live.

Tips on How to Maintain Relationships

So far, so good. You’ve interviewed the right people, got some great information, and now it’s time to honor these relationships. Here are a few tips to help you foster and keep these relationships.

Stay consistent with tone and formality. Remain formal, even if the expert breaks out into casual communication. I’ve had experts write back in fragments and without punctuation, yet I remain formal because I aim to be respectful, and consistent and earn their trust as a professional. At the end of the day, this relationship is a formal business relationship and you want to earn their trust by being reliable and consistent with your communication style.

Follow up. If you don’t hear back within a few days, go ahead and send out a second email to follow up. With a few experts, I sent out more than one follow up, and it proved to be fruitful because my emails went into their spam folders, and they were so happy when they found out I was still interested in an interview.

Make notes. Consider this as being a good listener. With every reply and conversation, update your spreadsheet with information that helps your relationship. Identify the experts who’ve agreed to be interviewed and those who would like to be interviewed regularly.

You also want to add any new or specific contact information. For instance, 75 percent of the experts I reach out to refer me to their assistants and request to be CCd by all the correspondence; I record that in my notes.

As time goes by, you will also get to know how reliable and prompt your experts are. Those who continue to miss deadlines can be dropped off the list. Those who respond immediately and seem super eager to help can be relied upon for last-minute deadlines and special cases. I had one expert who would always fill in the gaps when others flaked.

Follow through. Once the piece is published or live on the web, email the link and thank them a second time. This is also a great time to ask them for a second interview if you need more information from them to clarify the first interview or for a different project. Let them know if you plan to interview them again in the future and ask if they have any favorite topics or ideas they want to contribute; this makes them feel a part of the project. I kept this process going with 10 experts, and interviewed each expert every other month.

Follow them on social media. Following experts on social media sites like Twitter, Instagram, and Facebook not only shows support but also keeps you up-to-date on future projects that might benefit your content.

SEO Content Solutions and Takeaways

As an SEO copywriter, you never go into a project hoping to produce mediocre content. Yet even the best writers find it challenging to write that high-quality copy that satisfies both search engines and consumers. Why? Because high-quality content has many characteristics, and without a clear SEO content strategy, it’s easy to forget some of the ingredients that set copy apart from the competition.

Consider expert information as the solid research behind a good essay; by featuring original research and citing reliable sources, you can build trust with your readers and prove to be an authority on the subject.

Are you interested in learning more SEO content writing tips including how to optimize that content for search and set your copywriting apart? Our SEO training program will teach you SEO best practices to boost your content’s search rankings.

To find out about our content development services to help raise your webpage quality through new or refreshed content, contact us for a quote and free consultation.

Editor’s note: This page was originally penned by content writer Melanie Saxe, now updated and republished.

FAQ: How do I identify the right industry experts for my content?

Tapping into the expertise of industry authorities is the key to crafting content that informs, influences, and engages your audience. The process of identifying the right industry experts for your content involves a combination of strategic planning, research, and relationship-building.

The first step in identifying suitable industry experts is to define your content’s scope and target audience. Understand the specific topics and themes you’ll cover, then pinpoint the individuals whose knowledge aligns with these areas. Whether it’s through online forums, social media, or conferences, immerse yourself in the industry’s ecosystem to recognize the voices that resonate.

Once you have a list of potential experts, evaluate their credibility and authority. Scrutinize their professional background, achievements, and contributions to the field. Look for individuals with a consistent track record of sharing valuable insights and original research. Reading their published works, blogs, and articles will provide a glimpse into their expertise and writing style.

Beyond expertise, consider the relevance of the expert to your target audience. Are they addressing the needs and pain points of your readers? Are they able to simplify complex concepts into digestible content? The right expert possesses knowledge and understands how to communicate effectively with your audience, making your content more relatable and impactful.

Establishing a connection with chosen experts involves thoughtful outreach. Craft personalized emails highlighting their contributions and why you believe their insights would greatly enhance your content. Show appreciation for their expertise and express your desire to collaborate. Building a genuine relationship rather than a one-time transactional interaction lays the foundation for fruitful partnerships.

Lastly, be open to ongoing collaboration. Industry experts appreciate their insights being valued beyond a single piece of content. Consider involving them in interviews, roundtable discussions, or recurring features. Maintaining a consistent rapport builds trust and strengthens your content’s authority over time.

Step-by-Step Procedure: Identifying Industry Experts for Your Content

1. Define your content’s scope and target audience.
2. Research industry-related forums, conferences, and online communities.
3. Identify potential experts whose expertise aligns with your content’s themes.
4. Evaluate the credibility, achievements, and contributions of potential experts.
5. Study their published works and writings to understand their expertise and style.
6. Analyze the relevance of the expert to your audience’s needs.
7. Ensure the expert can simplify complex concepts for your readers.
8. Craft personalized outreach emails highlighting their contributions.
9. Express appreciation for their expertise and potential collaboration.
10. Explain the benefits of working together and how it aligns with their goals.
11. Establish a genuine connection before diving into collaboration discussions.
12. Plan out the specific type of content where the expert’s insights will shine.
13. Outline the value the expert’s contributions will bring to your audience.
14. Provide options for different levels of involvement (interviews, guest posts, etc.).
15. Be flexible in accommodating the expert’s availability and preferences.
16. Showcase their expertise prominently within the content you create.
17. Engage in ongoing communication and updates about the content’s progress.
18. Seek the expert’s input on promoting the content to their network.
19. Express gratitude for their contributions and showcase the final piece.
20. Maintain the relationship by continuing to provide value and collaboration opportunities.

By following these steps, you’ll be equipped to identify and collaborate with industry experts who can elevate the quality and credibility of your content, making it a valuable resource for your audience.

The post Guide to Leveraging Industry Expert Interviews to Write High-Quality Content appeared first on Bruce Clay, Inc..

Content is one of the most important — if not the most important — ranking factor. So, reviewing the content on your website should be a regular activity. You want to be sure you’re getting the most from it in terms of visibility in the search results, engagement, and conversions.

Here, I’ll go over a 13-step content audit you can perform using a few simple tools.

• Why do a content audit?
• Divide and conquer? 
• Audit & improve your web content
• FAQ: How can I effectively conduct a content audit process to improve my website’s performance?

Why Do a Content Audit?

As websites add more content, it’s important to ensure quality and not just quantity. Remember, Google is laser-focused on quality.

A content audit identifies weak and underperforming content on your website so that you can improve it. For any website, performing a regular content audit is key to maintaining a quality site. And there are a few activities that can boost your visibility in the search results and increase your traffic faster.

Divide and Conquer

The first thing to do is to get a big-picture view of your content. You’ll need to create a spreadsheet with all your page URLs listed together with their data. There are tools you can use to do this.

Our SEOToolSet can provide keyword rankings and a list of your URLs along with associated content like titles and meta descriptions (go to Site Analysis > Meta Tags). Google Analytics can show you the top webpages on your site (go to Behavior > Site Content > All Pages). A crawler like Screaming Frog or SEMrush can scrape the data of your choice. Used together, tools like these give you plenty of information on your webpages to get going.

Once you have your list of URLs, you’ll divide your content into three categories:

• Webpages that garner the most rankings and traffic (like those on Page 1 of the search results)
• Webpages that have the potential to get better rankings and traffic (for example, those on Page 2 of the search results)
• Webpages that perform poorly and aren’t in either of those categories

Once you have these buckets, focus on strengthening the content in the first two categories. Then, you can figure out what to do with the rest, the poor-performing content. Some webpages may need a content refresh or rewrite, while others may only need a little optimization to give them new life. And some content may need to be slashed altogether (like with a 301 redirect).

Audit & Improve Your Web Content

Starting with the top-performing pages or those pages that may need a boost, here are some steps you can take right away with each webpage.

1. Define the Purpose

According to Google’s Search Quality Evaluator Guidelines, the purpose of a page is the most important factor when rating a webpage’s quality:

The purpose of a page is the reason or reasons why the page was created. Every page on the Internet is created for a purpose, or for multiple purposes. Most pages are created to be helpful for users, thus having a beneficial purpose. Some pages are created merely to make money, with little or no effort to help users. Some pages are even created to cause harm to users. The first step in understanding a page is figuring out its purpose. Why is it important to determine the purpose of the page for PQ rating? … The goal of PQ rating is to determine how well a page achieves its purpose.

Assuming the intent of your webpage is to help users and not be deceitful, the next step is to ensure the content on the page (including the text, images and media and the way it’s laid out) is supporting the purpose of the page. If not, how could it do better?

2. Assess “Needs Met”

Is the webpage content meeting the needs of your visitor? “Needs met” is a rating in Google’s Search Quality Evaluator Guidelines that highlights the importance of this. Working on this means assessing the intent behind the keywords you are targeting for the webpage.

3. Evaluate Experience, Expertise, Authority and Trust

Another concept in Google’s Search Quality Evaluator Guidelines is experience, expertise, authoritativeness, and trustworthiness (aka E-E-A-T). E-E-A-T is a quality metric that looks at individual webpages or sites as a whole. Determine if the webpage (or website content as a whole) is living up to the criteria laid out in E-E-A-T.

For more, read:

• The Complete Guide to the Fundamentals of E-E-A-T
• SEO Siloing: What, Why, How

4. Optimize Based on Your Competition

While SEO has its best practices and testing is key, it’s not just about throwing spaghetti at a wall to see what sticks. It’s about making strategic moves based in part on what the competition is doing in the search results. So rather than following general guidance, mine the search results to get more data on what the top-ranked webpages are doing for your keywords. This includes analyzing things like content readability, word count, meta information and more.

To learn more, check out:

• Want Customized SEO Advice per Keyword? There’s a Plugin for That!

5. Ensure Keyword Optimization

Ensure the webpage text has keywords appropriate to the page and that they appear in a natural manner.

For more, read:

• How a WordPress SEO Plugin Can Help You Optimize Your Content with Keywords

6. Update the Content

Decide if the information on the page is as up to date as possible. First, make sure there isn’t any false information or outdated offerings. Then, find out if there have been developments in the topic of the page. This is especially important when you are dealing with what Google calls “your money or your life” pages (legal or medical information, for instance). But it’s also important for user experience. If your popular pages aren’t offering the most useful, evergreen information to your users, they aren’t delivering a high-quality experience.

7. Check the  Links

You can identify broken links with a tool such as Xenu Link Sleuth. Also act as a user and look at all the clickable elements on the page, including videos, banners, etc. Check your outbound links on this page to make sure none are broken (there are many browser plugins for this). The SEOToolSet Link Reports can also check your link profile.

8. Add Media

Think about opportunities to add more engaging media. Aside from just the text on the page, what else can you add? Think imagery, video and more. Keep your users engaged as best you can when they are on the page and don’t forget to use Google’s best practices for optimizing multimedia content such as images and videos.

For more, read:

• A CMO’s Guide to Google Image Search in Less Than Five Minutes

9. Implement Structured Data

Determine if there are elements on the page where you can use schema. Structured data clarifies for the search engine what content on your page is about. Specifically, it helps the search engines understand what type of information you’re presenting. This, in turn, can improve your webpage’s visibility and garner more clicks.

For more, read:

• How to Use Schema Markup to Improve Your Website Visibility in Search

10. Review Page Experience

Ensure you serve the best experience possible by better understanding Google’s page experience metrics and thresholds. The goal is a high-performing website that users can engage with right away — and smoothly.

For more, read:

• Page Experience: Google’s New User Experience Algorithm Update

11. Fix Duplicate Content

Find out if the page is duplicated anywhere else. Assuming you are not scraping content from other sites and claiming it as your own, you’ll be looking at duplicate content between two or more pages on your website only.

For more, read:

• Understanding Duplicate Content and How to Avoid It
• How to Get Rid of Duplicate Content in WordPress

12. Analyze Conversions

What conversions are you hoping to achieve on the page? Does the layout and the text best support it? Are there missed opportunities where an offering might be appropriate but is not on the page? Sometimes, it’s as simple as moving key conversion elements around so they are more visible. Then, make sure your Google Analytics is set up properly in goals to track.

Also using your Google Analytics account, go to Behavior > Site Content > Exit Pages. There, you will find the top-exited pages for the site. Even if many of your top-exited pages are the same as the pages with the most pageviews, and even if you’ve run through the entire list already to optimize those pages, there’s still an opportunity to do more.

The goal is often to get people to spend more time on the site or to further engage with the company even after they leave the site. So, use the top-exited pages as a place to offer up engagement long after users have exited. Have social media profiles? Have a newsletter? Have an ebook? Offer something of value to them on those top-exited pages to keep them thinking about your brand.

13. Review Your Content Strategy

Doing a web content audit shouldn’t just stop at optimizing the pages you already have. Now is the perfect time to review your whole SERP strategy to see if there is an opportunity to create additional content to enhance your visibility in the search results.

For more, read:

• What Is a Whole-SERP SEO Strategy

Our free SEO Guide explains search engine optimization tips on 18 different topics, step by step. If you’d like help producing content that performs, we offer content services. Contact us to request a free quote.

FAQ: How can I effectively conduct a content audit process to improve my website’s performance?

A content audit involves systematically reviewing and evaluating all the content on your website to ensure its relevance, accuracy, and alignment with your goals. This process guides you toward a more effective and user-friendly online presence.

Assessing Your Current Content

Examine what content is already in your possession. Divide this by type: articles, blog posts, videos, and infographics. Evaluate each piece based on relevance, accuracy, and engagement metrics. This assessment will help you identify high-performing content, pinpoint gaps in your strategy, and determine what needs to be updated or removed.

Setting Clear Goals

Before diving into the audit, establish clear objectives. Are you aiming to improve search engine rankings, boost engagement, or align content with a new brand direction? Defining your goals will guide your audit process and allow you to measure your efforts’ success accurately.

Keyword and SEO Analysis

Optimizing your content for search engines enhances your website’s performance. Perform keyword research to identify relevant terms for your industry. Integrate these keywords naturally into your content, focusing on improving both on-page and off-page SEO. Additionally, ensure that your meta descriptions, title tags, and headers are optimized for search engines.

Content Refresh and Creation

Develop a plan to refresh, repurpose, or create new content based on your audit findings. Update outdated information, improve formatting, and enhance visuals. Repurposing content into different formats, such as creating infographics from blog posts or vice versa, can widen your content’s reach and appeal to diverse audiences.

Consistency and User Experience Enhancement

A cohesive user experience is key to retaining visitors. Ensure consistent branding, formatting, and tone of voice across your content. Remove any broken links or outdated references to maintain a seamless navigation experience. Focus on creating content that addresses your audience’s pain points, provides valuable insights, and encourages interaction.

Step-by-Step Procedure: How to Conduct a Content Audit Process

1. Define Objectives: Clearly state the goals you intend to achieve through the content audit.
2. Compile Content Inventory: Generate an inventory of your website’s entire contents, such as titles, URLs, and types.
3. Categorize Content: When organizing content, categorize it based on topics like blog posts, product pages, or landing pages.
4. Evaluate Relevance: Evaluate each piece of content against its relevance to your current goals and audience.
5. Analyze Performance: Examine engagement metrics, such as page views, bounce rates, and social shares.
6. SEO Analysis: Conduct keyword research and optimize content for relevant keywords.
7. Assess Visuals and Formatting: Evaluate each piece of content’s visual appeal and formatting.
8. Check for Accuracy: Ensure that all information presented is accurate and up-to-date.
9. Identify Gaps: Pinpoint areas where your content is lacking or could be improved.
10. Content Refresh: Update outdated content, correct errors, and enhance visuals.
11. Content Repurposing: Identify opportunities to repurpose content into different formats.
12. New Content Creation: Develop a plan for creating new content to fill gaps in your strategy.
13. SEO Optimization: Optimize meta descriptions, title tags, headers, and URLs for SEO.
14. Consistent Branding: Ensure uniform branding elements across all content pieces.
15. User Experience Check: Test for broken links and improve navigation and readability.
16. Audience-Centric Approach: Tailor your content to address your audience’s needs and pain points.
17. Quality Control: Proofread all content for grammar, spelling, and style.
18. Social Sharing Integration: Include social sharing buttons to encourage content distribution.
19. Regular Updates: Implement a schedule for regular content audits to maintain performance.
20. Monitor and Adapt: Continuously monitor content performance and adapt your strategy accordingly.

Following this comprehensive content audit process can elevate your website’s performance, improve user experience, and achieve your digital marketing goals effectively.

The post The 13-Step Web Content Audit to Boost Visibility in the Search Results appeared first on Bruce Clay, Inc..