{"id":29642,"date":"2014-01-03T12:02:52","date_gmt":"2014-01-03T20:02:52","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=29642"},"modified":"2019-07-19T10:22:24","modified_gmt":"2019-07-19T17:22:24","slug":"content-marketing-strategy-pdf","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/content-marketing-strategy-pdf\/","title":{"rendered":"10 Ways to Make Your Content Marketing Strategy Work Harder For You In The New Year [PDF]"},"content":{"rendered":"

Search engine optimization isn\u2019t dead and content marketing isn\u2019t a fad. In fact, today 9 in 10 organizations<\/a> market with content, and 78%\u00a0of marketers believe custom branded content will become more important in the next year.<\/p>\n

With \u201cthe next year\u201d being now. 2014.<\/p>\n

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Photo by Scott Cresswell<\/a> (CC BY 2.0<\/a>)<\/figcaption><\/figure>\n

Is your content marketing strategy ready for 2014?<\/p>\n

Below is a 10-step kick-start list to get you thinking about your own content marketing and\u00a0what steps you can take to make your content work harder for you in the new year.<\/p>\n

This list is derived from our new book, “Content Marketing Strategies for Professionals<\/a>,” and \u2013 like the book itself \u2013\u00a0is intended for both novice and veteran marketers who understand the importance of \u201ccreating blog content,\u201d but may need some extra guidance when it comes to creating content that inspires engagement, gets ranked in SERPs, and otherwise achieves marketing goals.<\/p>\n

Use the list as a resource, asking yourself whether you\u2019re doing each of the items in the list; whether you should be<\/i> doing each item in the list (remember, everything isn\u2019t for everybody); and \u2013 with the items on this list in mind \u2013 whether you are approaching what you are currently doing from the right angle.<\/p>\n

For instance: Am I creating video content? Does it make sense for my brand to be making video content? Am I making high-quality<\/i> video content? Is my video content optimized for search? Does my video represent my brand and clearly communicate its intended message?<\/p>\n

If you find some holes in your marketing strategy you can download this list as a PDF<\/a>\u00a0and\u00a0highlight trouble areas worthy of followup consideration. If you need help, ask in the comments section or check out our content marketing book<\/span><\/a> where the ins and outs of everything on this list are discussed in detail.<\/p>\n

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How’s Your Strategy Look? A 10 Step Guide to Help You Put the Strategy Back in Content Marketing Strategy<\/h2>\n
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Printable PDF of a Content Marketing Checklist for 2014<\/figcaption><\/figure>\n

1) Set Goals<\/h2>\n

Before any effort is spent creating content it is essential to set goals so that you know why<\/em> you are creating the content. Without goals there\u2019s no way to know if your efforts are successful. Make sure your goals are research-based and attainable; there\u2019s nothing strategic about pulling numbers out of thin air and setting yourself up for failure.<\/p>\n

Do your goals take into consideration:<\/h3>\n