Comments on: Using Web Analytics to Measure Digital Marketing Goals https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/ SEO and Internet Marketing Tue, 28 Nov 2023 01:54:46 +0000 hourly 1 By: Studio Center https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36242 Tue, 25 Jan 2011 00:07:05 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36242 I strongly agree with the statement, “The No. 1 most important information that you need to track is whether or not your visitors completed a desired call to action. If your site has one call to action that is ineffective, all the traffic in the world will not make a bit of a difference.” It is the most direct way to see if you are getting the ROI you seek from your website. Google Analytics is definitely great, especially because it’s free. But, it’s good to note that there are additional options that require paid subscription. However, they can be very valuable for measuring calls to action and integrating other INternet strategies to drive people to those calls to action. I won’t name any here because I don’t want to seem like an affiliate. But, I wanted to share that there are some out there and some are definitely worth the fee.

]]> By: Jessica Lee https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36235 Mon, 24 Jan 2011 17:09:12 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36235 In reply to Karin.

Hi, Karin! Great post by Avinash, thank you for sharing.

What he addresses is a real problem for so many — creating a data-driven organization.

It’s not surprising that setting goals is one of the primary steps. Isn’t that what every business initiative should start with?

Without goals, strategy and tactics, we can never truly measure success and track ROI.

Thanks for joining the discussion, Karin!

]]> By: Karin https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36220 Sun, 23 Jan 2011 21:30:14 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36220 Hi Jessica,

Reading this post made me think of another excellent blog post by Avinash Kaushik. Here is the link:
http://www.kaushik.net/avinash/2010/11/web-analytics-maturity-structure-models-process.html

I found this post to be most valuable – let me know what you think..

]]> By: Seo Queen https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36215 Sun, 23 Jan 2011 09:22:26 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36215 It is very true that web analytics really helps you in getting you know that where you should work with your internet marketing and which technique is giving you better results.

]]> By: Jessica Lee https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36188 Fri, 21 Jan 2011 17:00:57 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36188 In reply to SEO Gold Coast.

Hi! Thanks for the recommendation! I just took a look at Get Clicky — looks like it’s made to be simple for the user — very cool.

]]> By: SEO Gold Coast https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36185 Fri, 21 Jan 2011 11:14:15 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36185 Good article,

love the depth off your discussion. Google analytics is the best but I have been using get clicky for last few months and it looks amazing too.

]]> By: Jessica Lee https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36172 Fri, 21 Jan 2011 00:05:15 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36172 In reply to Keri Morgret.

Thanks so much for sharing this with our readers, Keri. :)

]]> By: Keri Morgret https://www.bruceclay.com/blog/web-analytics-and-marketing-goals/#comment-36171 Thu, 20 Jan 2011 23:59:05 +0000 http://www.bruceclay.com/blog/?p=16859#comment-36171 If you’re just setting up your website, or doing a site redesign, there are things you can do to make it easier to find data in GA. Robbin from LunaMetrics has a great post at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/ explaining what to consider when setting up a site.

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