Thanks for reading, Dolores. Optimization can only get you so far if your content isn’t engaging, focused, and worth reading. After all, if you do all of your SEO right and get a million visitors to your page, if a million of them bounce no one wins at the end of the day.

Your comment about avoiding spun crap content reminds me of a great article from Geoff Livingston that I recently read: The Content Quality Problem Here and There.

An excerpt:
More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post.

Love it!

Not spun, or crap articles.. Ask yourself every time you’re about to put something on your blog. “Would I really want to spend 5 minutes reading this?” If no, then why the heck would anyone else want to read it??

So glad you enjoyed it, Heather! Sure puts a new spin on the idea of “taking your work home with you,” doesn’t it?

I’ve really enjoyed taking the time to think about my relationships as holistically as I think about my optimization and marketing strategy. Just tell your boyfriend that he has to start thinking before he speaks because you want your relationship to rank number one in the love SERPs– I’m sure that will go over well ;)

Thanks for the comment love!

But seriously, communication and self reflection is important for any marketing whether it be SEO or otherwise. You can’t grow until you know your own weaknesses!

Thanks for the compliment, Jerry! Glad the post resonated with you. I totally agree that a holistic approach to marketing is critical for success. I think what channels/mediums (email, social media, RSS, etc.) you use for communication are going to vary from brand to brand (depending on your consumer needs and your brand goals), but having a good mix of communication touch-points is a great way to stay active with your consumers throughout the buying cycle.

Keep your eyes peeled for the second entry in my using content marketing to save your marriage series, “10 Actionable Steps to Improve Your Content Strategy (and Your Marriage, if You’re Into That)” coming your way on Thursday!