{"id":84981,"date":"2021-08-31T11:52:36","date_gmt":"2021-08-31T18:52:36","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=84981"},"modified":"2023-08-14T03:31:21","modified_gmt":"2023-08-14T10:31:21","slug":"page-experience-intrusive-interstitials","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/","title":{"rendered":"Page Experience Matters: Intrusive Interstitials &amp; Why They\u2019re Bad for SEO"},"content":{"rendered":"<p>You\u2019re searching for a product on your phone. You find a listing in the search results, select it and \u2014 <em>fail!<\/em> A pop-up has dominated the entire screen on your mobile device. And you can\u2019t press the little \u201cx\u201d because it\u2019s too close to the screen\u2019s edge. All that\u2019s left to do is leave the site.<\/p>\n<p>Has something like this ever happened to you? Aside from the fact that it\u2019s annoying as a user, think about what it\u2019s doing to your business as a site owner. That\u2019s one reason why avoiding intrusive pop-ups is an SEO best practice. Another is that they could cost you a ranking boost in Google.<\/p>\n<p>Let\u2019s explore intrusive interstitials as No. 3 in our series on Google\u2019s <a href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\">page experience ranking update<\/a> that rolled out between mid-June and early September 2021.<\/p>\n<ul>\n<li><a href=\"#what-are-intrusive-interstitials\"><strong>What are intrusive interstitials?<\/strong><\/a><\/li>\n<li><a href=\"#why-do-intrusive-interstitials-matter\"><strong>Why do intrusive interstitials matter?<\/strong><\/a><\/li>\n<li><a href=\"#how-to-avoid-intrusive-interstitials\"><strong>How to avoid intrusive interstitials<\/strong><\/a><\/li>\n<li><a href=\"#faq-how-can-I-avoid-using-intrusive-interstitials-while-maintaining-positive-user-experience-on-my-website\"><strong>FAQ: How can I avoid using intrusive interstitials while maintaining a positive user experience on my website?<\/strong><\/a><\/li>\n<\/ul>\n<h2><a id=\"what-are-intrusive-interstitials\"><\/a>What Are Intrusive Interstitials?<\/h2>\n<p>An intrusive interstitial is essentially a webpage pop-up that makes it hard for a mobile user to access the content they want.<\/p>\n<p>When Google first talked about <a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\">this issue in 2016<\/a>, it gave some examples of intrusive interstitials:<\/p>\n<ul>\n<li>A pop-up that covers the main content immediately after a person navigates to a webpage from the search results or while they are looking through the page.<\/li>\n<li>A standalone interstitial that a person has to dismiss before accessing the main content.<\/li>\n<li>A webpage with above-the-fold content similar to a standalone interstitial where the original content is inline underneath.<\/li>\n<\/ul>\n<figure id=\"attachment_84987\" aria-describedby=\"caption-attachment-84987\" style=\"width: 628px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84987\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/interstitials-examples.png\" alt=\"Intrusive interstitial examples from Google.\" width=\"628\" height=\"508\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/interstitials-examples.png 628w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/interstitials-examples-300x243.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-84987\" class=\"wp-caption-text\"><em>\u201cHelping users easily access content on mobile,\u201d Google Webmaster Central Blog<\/em><\/figcaption><\/figure>\n<p>Pop-ups that are OK include:<\/p>\n<ul>\n<li>Interstitials for legal obligations (like cookie usage notices or age verifications)<\/li>\n<li>Login dialogs on sites, such as to access private content<\/li>\n<li>Banners that are easily dismissible and don\u2019t take up too much space on the webpage<\/li>\n<\/ul>\n<figure id=\"attachment_84986\" aria-describedby=\"caption-attachment-84986\" style=\"width: 658px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84986\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/okay-interstitials.png\" alt=\"Interstitial examples that are OK per Google.\" width=\"658\" height=\"547\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/okay-interstitials.png 658w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/okay-interstitials-300x249.png 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><figcaption id=\"caption-attachment-84986\" class=\"wp-caption-text\"><em>\u201cHelping users easily access content on mobile,\u201d Google Webmaster Central Blog<\/em><\/figcaption><\/figure>\n<p><strong><em>When<\/em><\/strong> the interstitial pops up matters. Google&#8217;s intrusive interstitials ban &#8220;is essentially focused on that moment when a user comes to your website&#8221; because that&#8217;s a bad user experience. A pop-up may be &#8220;perfectly fine&#8221; if it isn&#8217;t the &#8220;first thing&#8221; a user sees and if the user experience is preserved. We&#8217;ve known this all along, but it&#8217;s nice to have John Mueller state it for the record in a <a href=\"https:\/\/www.youtube.com\/watch?v=KAWn-A9xj7A&amp;t=2100s\" target=\"_blank\" rel=\"noopener noreferrer\">Google SEO Office Hours hangout<\/a> on August 20, 2021.<\/p>\n<h2><a id=\"why-do-intrusive-interstitials-matter\"><\/a>Why Do Intrusive Interstitials Matter?<\/h2>\n<p>Intrusive website pop-ups create a bad user experience for mobile users. Since this can harm your website rankings, they\u2019re also bad for SEO.<\/p>\n<p>In 2017, Google <a href=\"https:\/\/searchengineland.com\/google-confirms-rolling-mobile-intrusive-interstitials-penalty-yesterday-267408\" target=\"_blank\" rel=\"noopener noreferrer\">rolled out an intrusive interstitial penalty<\/a>. Google explained that:<\/p>\n<blockquote><p><em>Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.<\/em><\/p><\/blockquote>\n<p>This applies only to pages that mobile users visit directly from a Google search result (not subsequent webpages visited on the same site from the original page). Regardless, it\u2019s a good best practice to avoid annoying your visitors.<\/p>\n<p>Google reminded readers that this is just one signal and, as always, great content will prevail:<\/p>\n<blockquote><p><em>As we said, this new signal is just one of hundreds of signals that are used in ranking and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content.<\/em><\/p><\/blockquote>\n<p>With interstitials being a factor in Google\u2019s new page experience algorithm update, it\u2019s a reminder that intrusive pop-ups have no place in a mobile-first world.<\/p>\n<h2><a id=\"how-to-avoid-intrusive-interstitials\"><\/a>How to Avoid Intrusive Interstitials<\/h2>\n<p>You want to avoid intrusive-pop ups by aligning your website with the mobile user experience.<\/p>\n<p>Google offers in-depth guidance on creating a mobile-friendly site <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, including <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-seo\/common-mistakes\" target=\"_blank\" rel=\"noopener noreferrer\">how to avoid common mistakes with pop-ups<\/a>.<\/p>\n<p>Luckily, you can still achieve your website goals without hindering people\u2019s page experience. Keep these <a href=\"https:\/\/www.bruceclay.com\/blog\/mobile-friendly-navigation\/\">mobile-friendly navigation practices<\/a> for pop-ups in mind:<\/p>\n<ol>\n<li>Use pop-up banners that don\u2019t take up a lot of space. This may mean reducing the size of the elements or placing a banner on the side or bottom of the page.<\/li>\n<li>Make sure users can easily dismiss the pop-up. That \u201cX\u201d should be clearly visible and easy to press.<\/li>\n<li>Apply a delay before the pop-up renders. Make sure visitors can access the main content right away when they come from the search results. This can be a time delay or a scrolling delay. Or you can show the pop-up on exit instead of entry to the page.<\/li>\n<li>Segment your pop-ups by the audience to make the message more relevant to them. For example, new versus returning visitors.<\/li>\n<li>If a user closes a pop-up once, make sure that it doesn\u2019t continue to display or follow them around the website. Showing it to them again at a later date (like a week later) should be fine.<\/li>\n<li>Make sure your pop-up doesn\u2019t slow your page load time.<\/li>\n<\/ol>\n<p>It comes down to courtesy. When designing website elements like interstitials, make sure your site delivers the kind of page experience that satisfies visitors and Google.<\/p>\n<p><em>For more details on the update, keep reading our page experience series:<\/em><\/p>\n<ol>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-algorithm-update\/\">What&#8217;s the Page Experience Update?<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-mobile-friendly-site\/\">How to Make a Mobile-Friendly Site<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\">Intrusive Interstitials &amp; Why They&#8217;re Bad for SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\">HTTPS for Users and Ranking<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-core-web-vitals-overview\/\">Core Web Vitals Overview<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/core-web-vitals-lcp\/\">Core Web Vitals: LCP (Largest Contentful Paint)<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/core-web-vitals-fid\/\">Core Web Vitals: FID (First Input Delay)<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/core-web-vitals-cls\/\">Core Web Vitals: CLS (Cumulative Layout Shift)<\/a><\/li>\n<\/ol>\n<figure id=\"attachment_98363\" aria-describedby=\"caption-attachment-98363\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a class=\"no-blue-link\" href=\"https:\/\/www.bruceclay.com\/seo\/googles-page-experience-update\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43752 size-thumbnail\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/06\/googles-page-experience-ebook-e1622659330585.png\" alt=\"E-book on Google's Page Experience Update.\" width=\"300\" height=\"387\" \/><\/a><figcaption id=\"caption-attachment-98363\" class=\"wp-caption-text\"><strong>Click to get this entire series as a <a href=\"https:\/\/www.bruceclay.com\/seo\/googles-page-experience-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">printable e-book<\/a>.<\/strong><\/figcaption><\/figure>\n<p><strong><em>If you found this article helpful, please share it! <a href=\"https:\/\/www.bruceclay.com\/subscribe-to-blog-updates\">Subscribe here<\/a> to receive updates from the Bruce Clay Blog delivered to your inbox.<\/em><\/strong><\/p>\n<h3><a id=\"faq-how-can-I-avoid-using-intrusive-interstitials-while-maintaining-positive-user-experience-on-my-website\"><\/a>FAQ: How can I avoid using intrusive interstitials while maintaining a positive user experience on my website?<\/h3>\n<p>Optimizing user experience has become paramount. As websites aim to engage visitors and convey their messages effectively, avoiding intrusive interstitials while maintaining a positive user experience is both pertinent and challenging. Intrusive interstitials, those pesky pop-ups that hinder access to content, can disrupt user interaction flow and potentially drive visitors away. However, striking the balance between your website&#8217;s goals and users&#8217; needs is achievable with the right approach.<\/p>\n<p>Regarding intrusive interstitials, the key lies in embracing user-centric design. These pop-ups are roadblocks; they deter users from reaching their desired destinations. To avoid frustrating your audience, consider using subtle banners that convey important messages without obstructing the content. Strategically position these banners to ensure minimal disruption and easy dismissal. By respecting your users&#8217; journey, you show that your website values their experience.<\/p>\n<p>Experience teaches us that timing is crucial in web interactions. Similarly, consider when your pop-ups appear. Intrusive interstitials that greet users immediately can lead to dissatisfaction. Instead, slightly delay their appearance, allowing users to immerse themselves in the content before encountering interruptions. This strategic delay minimizes frustration and contributes to a smoother user journey.<\/p>\n<p>Moreover, segmenting your audience allows you to tailor messages effectively. New visitors might benefit from different pop-ups compared to returning users. Personalization enhances user experience and showcases your website&#8217;s attentiveness to individual needs. This level of detail underscores your commitment to delivering value without compromising usability.<\/p>\n<p>A well-executed exit intent strategy can also be effective. Instead of bombarding users upon entry, consider triggering pop-ups as users navigate toward exiting your site. This approach respects their initial engagement while allowing them to share additional content or offers. This way, your pop-ups become valuable extensions of their journey.<\/p>\n<p>Thoughtful design and strategic implementation are key to avoiding intrusive interstitials while maintaining a positive user experience. By considering the user journey, optimizing timing, segmenting audiences, and leveraging exit intent, you can strike a harmonious balance between your website&#8217;s objectives and your users&#8217; satisfaction.<\/p>\n<p><strong>Step-by-Step Procedure:<\/strong><\/p>\n<ol>\n<li>Evaluate your pop-ups&#8217; purpose and alignment with user experience goals.<\/li>\n<li>Identify critical messages that need to be conveyed through pop-ups.<\/li>\n<li>Design subtle banners that complement your website&#8217;s visual aesthetics.<\/li>\n<li>Position banners in non-obtrusive locations, such as the sides or bottoms of pages.<\/li>\n<li>Ensure the &#8220;X&#8221; button to dismiss pop-ups is easily visible and accessible.<\/li>\n<li>Introduce a slight delay before pop-ups appear after users navigate to a page.<\/li>\n<li>Implement exit intent triggers for pop-ups to engage users before they leave.<\/li>\n<li>Segment your audience based on characteristics or behaviors.<\/li>\n<li>Tailor pop-up messages to suit different audience segments.<\/li>\n<li>Prioritize mobile responsiveness for all pop-up designs.<\/li>\n<li>A\/B tests different pop-up designs and timings to gauge user preferences.<\/li>\n<li>Monitor user engagement and bounce rates to assess the impact of pop-ups.<\/li>\n<li>Use analytics to understand user interaction with pop-ups.<\/li>\n<li>Continuously refine pop-up strategies based on user feedback and data.<\/li>\n<li>Focus on delivering value through pop-ups, such as exclusive offers or content.<\/li>\n<li>Avoid using pop-ups excessively; opt for quality over quantity.<\/li>\n<li>Prioritize the overall user journey and seamless navigation.<\/li>\n<li>Stay updated with industry best practices and evolving user preferences.<\/li>\n<li>Seek feedback from users to gauge their perception of your pop-ups.<\/li>\n<li>Continuously adapt and evolve pop-up strategies based on user behaviors and trends.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Find out how to avoid intrusive interstitials, pop-ups on your website that drive mobile visitors away, which is part of Google\u2019s page experience ranking update.<\/p>\n","protected":false},"author":35,"featured_media":84989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1674,1675,1232,1666,1676,1114],"acf":[],"yoast_head":"<title>BruceClay - What Are Intrusive Interstitials and Why Are They Bad for SEO?<\/title>\n<meta name=\"description\" content=\"Find out how to avoid intrusive interstitials, pop-ups on your website that drive mobile visitors away, part of Google\u2019s page experience ranking update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Intrusive Interstitials and Why Are They Bad for SEO?\" \/>\n<meta property=\"og:description\" content=\"Find out how to avoid intrusive interstitials, pop-ups on your website that drive mobile visitors away, part of Google\u2019s page experience ranking update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T18:52:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T10:31:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/no-intrusive-interstitials-1200px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bruce Clay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/no-intrusive-interstitials-1024px.png\" \/>\n<meta name=\"twitter:creator\" content=\"@bruceclayinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruce Clay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\",\"url\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\",\"name\":\"What Are Intrusive Interstitials and Why Are They Bad for SEO?\",\"isPartOf\":{\"@id\":\"https:\/\/www.bruceclay.com\/#website\"},\"datePublished\":\"2021-08-31T18:52:36+00:00\",\"dateModified\":\"2023-08-14T10:31:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/efe2253985cb608dfc329890aec6387b\"},\"description\":\"Find out how to avoid intrusive interstitials, pop-ups on your website that drive mobile visitors away, part of Google\u2019s page experience ranking update.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bruceclay.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Page Experience Matters: Intrusive Interstitials &amp; 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