{"id":18394,"date":"2011-06-08T10:40:03","date_gmt":"2011-06-08T18:40:03","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=18394"},"modified":"2011-11-29T15:33:59","modified_gmt":"2011-11-29T23:33:59","slug":"advanced-keyword-research-tools-smx-advanced","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/advanced-keyword-research-tools-smx-advanced\/","title":{"rendered":"Advanced Keyword Research Tools &#8212; SMX Advanced"},"content":{"rendered":"<p>In this session, we\u2019ll go beyond the ordinary normal keyword research tools and methods for targeting keywords. This is a big panel of folks up here. Our friend Keri Morgret is usually behind the laptop, liveblogging sessions; but today, this is her first time as a speaker \u2013 go Keri! Chris Sherman is telling us Bing is sponsoring the WiFi today; however, I can\u2019t connect to it.<\/p>\n<table cellspacing=\"5\" align=\"left\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"http:\/\/www.bruceclay.com\/images\/SMX-seattle.gif\" alt=\"SMX\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In this session, we have:<\/p>\n<p>Moderator: Chris Sherman, Executive Editor, Search Engine Land<\/p>\n<p>&nbsp;<\/p>\n<p>Speakers:<br \/>\nChristine Churchill, President, KeyRelevance<br \/>\nBryson Meunier, Director, Content Solutions, Resolution Media<br \/>\nKeri Morgret, President, Strike Models<br \/>\nMyron Rosmarin, President, Rosmarin Search Marketing, Inc.<\/p>\n<p>First up is <strong>Myron Rosmarin<\/strong>. Keyword importance is a metric that factors in popularity with relevance.  There\u2019s no easy way to measure relevance. Need access to a pro tool, he uses SEM Rush. Use a version of Microsoft Access that supports many rows.<\/p>\n<p>This is meant to be a tutorial session, so each slide has images and steps. He said don\u2019t worry about taking notes. I ignore him at first and quickly realize he\u2019s right and there\u2019s no good way to translate his steps without slides. I\u2019m going to provide a link to his presentation deck as soon as I receive it for all of you.<\/p>\n<p>Next up is <strong>Christine Churchill<\/strong>. She is talking about how SMX Advanced is kind of like a class reunion for all the search marketing vets. She is going to be talking tools today.<\/p>\n<p>Free tools (not an exhaustive list):<\/p>\n<ul>\n<li>Google Keyword Tool<\/li>\n<li>Google Webamster Tools<\/li>\n<li>Google Insights<\/li>\n<li>Google Trends<\/li>\n<li>Google Content Taregting<\/li>\n<li>adCenter Labs tools<\/li>\n<li>Microsift adCenter Add-in for Excel<\/li>\n<\/ul>\n<p>Google keyword tool:<\/p>\n<p>Log in if you\u2019re going to use this tool; more info available<br \/>\nHit exact, not broad (which it defaults to)<br \/>\nAdded new features in recent months; there\u2019s an advanced option for mobile searches<br \/>\nWebsite option for URL is often overlooked, will tell you what Google thinks that site is relevant for<\/p>\n<p>Google Insights<\/p>\n<p>Beware, it\u2019s addicting, she says.\u00a0Gives demographic data for popular phrases.<\/p>\n<p>Other tools:<\/p>\n<ul>\n<li>Google Instant (When people see the suggested phrases, they often use them)<\/li>\n<li>Soovle.com<\/li>\n<li>Ubersuggest<\/li>\n<li>Keyword Eye<\/li>\n<li>YouTube Keyword Suggestion<\/li>\n<li>Google\u2019s Wonder Wheel<\/li>\n<li>Contextual Targeting<\/li>\n<li>adCenter Lab Tools \u2013 different source of data<\/li>\n<li>Ad Intelligence \u2013 build keyword lists fast<\/li>\n<li>SEOmoz keyword tool \u2013 quick and dirty feel for competitiveness of a phrase<\/li>\n<\/ul>\n<p>In sum: No one tool is perfect, so use different tools. Don\u2019t just look at popularity, there\u2019s more to keywords than that.<\/p>\n<p><strong>Bryson Meunier<\/strong> is up. He is going to talk about hot dogs first. Yes, hot dogs.<\/p>\n<p>There\u2019s was a competition for cooking hot dogs. The winner won because he put mac and cheese on his hot dogs. He reminds us that we\u2019re not at a hot dog convention. The reason why he brought it up is to add mac and cheese to your keyword tools.<\/p>\n<p>Estimate local search volume with Google keyword tool, Insights for search and census data. Can\u2019t get this with traffic estimator. Why estimate local search? Small businesses and big business with local presence.<\/p>\n<p>Use census data to find population percentage relevant to the country to estimate the local search volume. Not accounting for regional  &#8212; understand the local variations in search demand.<\/p>\n<p>He put a fancy equation up to figure it out. Again, will have to look at the slides to see it.<\/p>\n<p>Understand organic keyword opp by building a poor man\u2019s SEO Xray. BrightEdge or Conductor are tools to use.<\/p>\n<p>He is talking mobile next. Use keyword tools and Webmaster data. Find keywords that have as much or more volume in mobile search than they have in desktop. Demonstrate that people do search on your target keywords on mobile.<\/p>\n<p>Use this to create mobile-focused info architecture for mobile site; product research for app development; calculate ROI for mobile site dev.<\/p>\n<p>Add macaroni: City level demand, mine competitive keywords, find mobile opps.<\/p>\n<p>Next up is <strong>Keri Morgret<\/strong>. She is going to focus on finding more negative keywords.<\/p>\n<p>Why be negative? The search query report is not going to show everything.<\/p>\n<p>\u201cHoneymoon for three\u201d is the query she started with and she saw that there was a movie result, but wasn\u2019t what she was looking for. She began using IMDB to compile a negative keyword list.<\/p>\n<p><a title=\"KM Slide by Bruce Clay, Inc, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/bruceclay\/5812648281\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/farm3.static.flickr.com\/2799\/5812648281_e9b78af430.jpg\" alt=\"KM Slide\" width=\"500\" height=\"392\" \/><\/a><\/p>\n<p>Don\u2019t let your KWs battle each other, use common sense. Negative KW lists make it easy to manage and put into buckets.<\/p>\n<ul>\n<li>Government sites are good; great is you\u2019re running a branding campaign.<\/li>\n<li>ESL vocabulary lists are useful.<\/li>\n<table align=\"right\">\n<tbody>\n<tr>\n<td><a title=\"Keyword Tools by Bruce Clay, Inc, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/bruceclay\/5812126295\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/farm3.static.flickr.com\/2477\/5812126295_b69a5e0331_m.jpg\" alt=\"Keyword Tools\" width=\"240\" height=\"179\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<li>Wikipedia \u201csee also\u201d is helpful. Disambiguation pages.<\/li>\n<li>Forbes Top 100 list.<\/li>\n<li>Affiliate keyword lists.<\/li>\n<li>Using Google itself (using the minus sign in the query).<\/li>\n<li>Don\u2019t overlook abbreviations.<\/li>\n<li>Natural language &#8212; Yahoo! Answers.<\/li>\n<li>Monitor current trends in Google and Twitter.<\/li>\n<li>Stock symbols.<\/li>\n<li>Airport codes.<\/li>\n<li>Banned list for forums.<\/li>\n<li>SEOs using advanced query operators like site: or looking for links with keyword \u201cadd URL.\u201d<\/li>\n<\/ul>\n<p>Tools:<\/p>\n<ul>\n<li>Table2Clipboard<\/li>\n<li>OutWit Hub<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this session, we\u2019ll go beyond the ordinary normal keyword research tools and methods for targeting keywords. This is a big panel of folks up here. Our friend Keri Morgret is usually behind the laptop, liveblogging sessions; but today, this is her first time as a speaker \u2013 go Keri! Chris Sherman is telling us Bing is sponsoring the WiFi today; however, I can\u2019t connect to it.<\/p>\n<p>Read more of <A HREF=\"http:\/\/www.bruceclay.com\/blog\/2011\/06\/advanced-keyword-research-tools\">Advanced Keyword Research Tools &#8212; SMX Advanced<\/A>. <\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[39,1094],"acf":[],"yoast_head":"<title>Advanced Keyword Research Tools - SMX Advanced - Bruce Clay, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/advanced-keyword-research-tools-smx-advanced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced Keyword Research Tools - SMX Advanced - Bruce Clay, Inc.\" \/>\n<meta property=\"og:description\" content=\"In this session, we\u2019ll go beyond the ordinary normal keyword research tools and methods for targeting keywords. This is a big panel of folks up here. Our friend Keri Morgret is usually behind the laptop, liveblogging sessions; but today, this is her first time as a speaker \u2013 go Keri! Chris Sherman is telling us Bing is sponsoring the WiFi today; however, I can\u2019t connect to it.  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