![\"Marketing](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2022\/01\/digital-marketing-jobs-800.jpg\")
\nThe pandemic has changed the way businesses market and employees work.<\/p>\n
\nThe pandemic has changed the way businesses market and employees work.<\/p>\n
As consumer behavior changed<\/a> over the past couple of years, businesses had to pivot. Many turned their focus to digital channels. In fact, Statista shows digital marketing spend<\/a> as of August 2021 is as high as it\u2019s ever been and still rising.<\/p>\n The work-from-home, remote employee<\/a> role also became a new norm. In 2020, 71% were working from home, and the majority (54%) say they wish to have a permanent work-from-home role<\/a>, according to the Pew Research Center.<\/p>\n While working from home may have been challenging for many employers initially, it presented new opportunities for them too, such as being able to source talent from anywhere in the U.S.<\/p>\n The good news is that digital marketing roles are the perfect type of remote job. So long as you have the skills and an internet connection, you can do just about anything from anywhere.<\/p>\n And digital marketers are in demand. In fact, LinkedIn lists<\/a> \u201cdigital marketer\u201d among the top 10 most in-demand jobs.<\/p>\n Of course, \u201cdigital marketer\u201d is a pretty broad role. Within that category, businesses are looking for all types of skills, including social media, content strategy, SEO, Google Analytics, Google Ads and more.<\/p>\n So what does a career path in digital marketing look like? Let\u2019s look at four in-demand digital marketing roles, their salary ranges and job requirements. Later, I\u2019ll show you how you can uplevel your digital marketing skills to be more attractive to employers.<\/p>\n Let\u2019s focus on four in-demand digital marketing roles:<\/p>\n What they do<\/strong>: Having a search-engine-friendly website is critical to businesses. An SEO ensures that a website is search-engine friendly, meaning there are no issues preventing it from being crawled and indexed by search engines. An SEO also optimizes the website to get more organic web traffic, improve user experience and capture more online revenue for a business.<\/p>\n There are three factors that impact a website\u2019s search rankings: the search engines, a company\u2019s competitors, and SEO. We can\u2019t control the search engines, and we can\u2019t control competitors, but we can control a website. That makes the work of an SEO invaluable.<\/p>\n Plus, SEO is truly a never-ending process, which makes it fun and challenging. And for companies that value SEO as an ongoing strategy, it offers job security. And speaking of job security, according to research by Backlinko<\/a>, SEO jobs weren\u2019t negatively impacted by the pandemic.<\/p>\n Out of the digital marketing jobs out there, SEO specialists are among the highest in demand, and many of those jobs are touting remote roles.<\/p>\n What skills they have<\/strong>: So what skills do you need as an SEO? That really depends on who you ask.<\/p>\n According to Backlinko, the majority of SEO jobs out there were more general in nature. Only about 23% required technical SEO skills. But certain technical skills also meant more pay, like the ability to code.<\/p>\n Here at Bruce Clay Inc., we only hire experienced SEOs. And we place a lot of value on technical SEO skills. So it really depends on the employer and their SEO needs.<\/p>\n In general, SEOs need to be analytical and able to thrive in a fast-paced, ever-changing environment.<\/p>\n In all cases, you need to have a good foundation for how to do SEO<\/a> the right way. Good SEO programs can drive revenue for a business; bad SEO tactics can cause businesses to lose money and be a near-death experience<\/a>. So great care needs to be taken in how you learn and do SEO.<\/p>\n And guess what else? About 64% of SEO jobs don\u2019t require a college degree, according to Backlinko. So what\u2019s the best way to get up and running with SEO? Training and experience.<\/p>\n What they make<\/strong>: How much do SEOs get paid? It depends.<\/p>\n Of course, pay varies on job level as well as the required skills and experience. For example, 30% of junior roles, according to SEJ, start between $35,000 and $49,000. But the salary climbs as you head into positions requiring five to 10 or more years of experience.<\/p>\n Job preparation tips<\/strong>: To get a sense of the types of things we look for in an SEO analyst, you can check out the types of questions we ask SEO candidates<\/a> and the types of soft skills that are important to an SEO role<\/a> as well.<\/p>\n What they do<\/strong>: A web content writer writes copy for websites and blogs. This is an important role in digital marketing because what is a website without quality content? A site that doesn\u2019t have good content won\u2019t be able to compete in the organic search results or provide a good user experience. A web content writer is the person who develops text for a website.<\/p>\n When done well, web content attracts more website traffic and causes visitors to take action \u2014 whether that means learning more about the company or buying a product. That makes the web content writer an invaluable asset to any digital marketing team.<\/p>\n It is also the web content writer\u2019s job to create content that supports SEO keywords and the overall expertise and authority of a website.<\/p>\n What skills they have<\/strong>: Web content writers need to understand the written word, be great at research, and be able to create quality content that looks as though it has been written by an expert on the topic.<\/p>\n Not all writers will automatically be good at web copywriting. Writing for the web is a specialty niche and typically takes training and experience.<\/p>\n A good web content writer will understand how content fits into the larger digital marketing strategy. For example, knowing how to create content that competes in the organic search results can ensure that you are delivering your best work in the context of a digital marketing program.<\/p>\n What they make<\/strong>: According to the Bureau of Labor Statistics (BLS), the median annual wage for writers<\/a> was $67,120 in May 2020. That can change depending on the industry and niche. For example, those in media and communications averaged $61,310, and those in professional services averaged $66,680.<\/p>\n Robert Half data shows<\/a> that the median wage for a web copywriter is about $67,500 per year. Technical writers in marketing and creative can make a little more, with $74,250 as the median. Superpath reports<\/a> the average income for a content writer $60,721.<\/p>\n Again, these salaries can vary based on many factors, including skills, experience and location.<\/p>\n Job preparation tips<\/strong>:<\/p>\n What they do<\/strong>: Social media marketers are responsible for maintaining a brand\u2019s presence and building visibility and customer relationships within social channels. This can encompass many different activities, from creating social media business profiles and developing social media posts to engaging with customers and building relationships with influencers.<\/p>\n (Read this Bureau of Labor Statistics description<\/a> for more on what a social media specialist does.)<\/p>\n Most people today are likely accustomed to using social media on a regular basis. The good news is that as digital marketing evolved over the years, it opened the doors to jobs within social media.<\/p>\n Businesses now see the value of having a social presence and are willing to pay someone to help them manage it.<\/p>\n What skills they have<\/strong>: Social media specialists need to understand popular and emerging social media channels. They need to be tech-savvy and somewhat analytical as they will be using various tools to manage social media.<\/p>\n It is also important for social media specialists to be able to understand a business’s audience. Because they help create the face of a company, social media specialists need to be able to communicate on-brand and as equals with their target audience.<\/p>\n They need to stay on top of trends and social issues and also know how to use discretion when handling sensitive topics. Finally, creativity and communication skills are key. Coming up with new ways to communicate from a business to an audience is critical.<\/p>\n This job is a good fit for anyone who is naturally social, enjoys creative content creation, and embraces analytics and reporting to show the value of their social media efforts.<\/p>\n What they make<\/strong>: The BLS lumps social media specialists with public relations professionals. And, according to their data<\/a>, in 2020, the median annual wage for public relations specialists was $62,810.<\/p>\n Robert Half data shows<\/a> that social media specialists make $53,750 on average. Data from Zippia<\/a> shows that the average salary for this role is $46,000 and can go up to $61,000.<\/p>\n Job preparation tips<\/strong>: Prepare your knowledge of social media for business with these social media manager interview questions<\/a>.<\/p>\n What they do<\/strong>: An SEM specialist runs the paid online advertising efforts of a business. This role creates and manages ad accounts for pay-per-click platforms, including search and social media and other online ad campaigns, such as display.<\/p>\n Not only does the SEM specialist create or direct the creation of ads, but he or she also manages the bids for those ads and reports on the performance of the campaign.<\/p>\n What skills they have<\/strong>: An SEM specialist needs to have a deep understanding of online advertising platforms, including how to succeed in them, the rules of engagement, and so on.<\/p>\n This is a great digital marketing job for someone who is analytical because they\u2019ll be looking at average bids, cost per click and other numbers every day. There is a lot of monitoring and reporting involved, so it is a good choice for someone who likes digging into data, too.<\/p>\n Finally, an SEM specialist needs to be creative if they are writing the ads as well. The best online ads require a deep understanding of what will get the target market\u2019s attention in unique and emotionally resonant ways.<\/p>\n What they make<\/strong>: Salary.com reports<\/a> that the median salary for an SEM specialist is $74,170, but the range is anywhere from $43,657 to $121,480. Robert Half data shows<\/a> the median income as $54,250, with the top 25% making more than $68,000 per year.<\/p>\n As with all other jobs, pay is commensurate with experience, skills, and location.<\/p>\n Eight-seven percent of employers<\/a> say they are struggling to fill positions as a result of a skills gap. So whether you are just starting out your digital marketing career, or you want to uplevel it, training is the way to go.<\/p>\n At Bruce Clay Inc. we offer search engine optimization training<\/a> that can get any professional up to speed on the foundations of SEO.<\/p>\n We\u2019ve completely reimagined the way SEO training is delivered online. Our membership format gives students the most value with expert training as well as access to continually updated information and a variety of resources, support, and opportunities for interaction.<\/p>\n Whether you are an entry-level SEO or a digital marketing professional with some experience under your belt, SEO training can not only teach you how to get started with SEO best practices but also keep you up to date on industry changes and approaches to SEO.<\/p>\n For more, see: It\u2019s Time to Rethink Your SEO Training<\/strong><\/a> or visit our SEO training<\/a> site.<\/p>\n In summary, digital marketing has opened up a wide array of job opportunities for recent graduates and self-driven learners alike. There are a lot of options to choose from within the digital marketing space, as these roles are in demand now more than ever.<\/p>\n Plus, digital marketing jobs usually come with good pay, benefits and job security. Today, many of these jobs are remote, which offers great flexibility and makes them even more attractive.<\/p>\n Here at Bruce Clay, we\u2019re looking for experienced SEOs, content writers, and other digital marketers. Our staff works remotely throughout the U.S. If you\u2019d like to consider joining our excellent team, see our employment page<\/a> for current opportunities.<\/strong><\/em><\/p>\n Digital marketing has emerged as a dynamic and evolving field, giving job seekers many opportunities to thrive online. Digital technology continues to advance at an incredible rate, creating many career opportunities in digital marketing for those seeking entry into the modern workplace.<\/p>\n Digital marketing encompasses an expansive field that encompasses various roles. These may include SEO specialists, writers of website content, social media marketers, and search engine marketing (SEM) specialists. These roles offer a spectrum of responsibilities and require various skill sets, each contributing uniquely to the digital marketing landscape. However, the overarching advantage of these careers lies in their adaptability and alignment with the ever-changing online trends.<\/p>\n A key attribute of digital marketing careers is their flexibility, with many positions allowing remote work arrangements. This flexibility not only offers professionals the freedom to balance their personal and work lives but also widens the talent pool for employers. With the global accessibility of remote work, employers can source talent from anywhere, fostering diversity and innovation within their teams.<\/p>\n Moreover, digital marketing careers often come with attractive remuneration packages. From SEO specialists who optimize websites for search engines to social media marketers who build brand visibility, these professionals are in high demand, leading to competitive salaries and benefits. The continuous growth of online business activities ensures the stability of these roles, even in the face of economic uncertainties.<\/p>\n Aspiring digital marketers can pave their way to success by honing specific skill sets. For example, SEO specialists must master the art of optimizing websites for search engine visibility, while content writers should craft engaging and SEO-friendly content. Social media marketers must stay abreast of platform trends and engagement strategies, and SEM specialists must effectively manage online advertising campaigns.<\/p>\n Digital marketing careers offer a promising pathway for job seekers looking to thrive online. With their flexibility, growth potential, and diverse skill requirements, these roles cater to various interests and expertise. To succeed in this dynamic field, professionals must cultivate a combination of technical prowess, creative thinking, and a deep understanding of the online ecosystem. By embracing these attributes, aspiring digital marketers can navigate the ever-evolving online landscape and forge a successful career path.<\/p>\n Step-by-Step Procedure:<\/strong><\/p>\n Digital marketing jobs are really hot right now. Here are 4 in-demand careers including skills, pay and how to prepare for them.<\/p>\n","protected":false},"author":35,"featured_media":116347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1361,114,1232,1234],"acf":[],"yoast_head":"What Are the In-Demand Digital Marketing Jobs Right Now?<\/h2>\n
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<\/a>SEO Specialist<\/h2>\n
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<\/a>Web Content Writer<\/h2>\n
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<\/a>Social Media Marketer<\/h2>\n
<\/a>Search Engine Marketer (SEM) Specialist<\/h2>\n
<\/a>How to Launch or Uplevel Your Digital Marketing Career<\/h2>\n
<\/a>FAQ: Are digital marketing careers a viable choice for job seekers looking to thrive in the online landscape?\u00a0<\/strong><\/h3>\n
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