{"id":63148,"date":"2019-04-07T22:33:07","date_gmt":"2019-04-08T05:33:07","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=63148"},"modified":"2023-03-31T12:56:06","modified_gmt":"2023-03-31T19:56:06","slug":"auto-care-business","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/case-studies\/auto-care-business\/","title":{"rendered":"Performance Tuning the PPC Campaigns of a National Auto Services Company"},"content":{"rendered":"<p><strong>With AdWords spend above $100K per month, a national \u200bauto services chain turned to Bruce Clay \u200bto maximize its pay-per-click ad performance.<br \/>\n<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fullimg\" style=\"margin: 5px;\" alt=\"PPC performance tuned up - case study\" src=\"\/wp-content\/uploads\/2019\/04\/ppc-performance-tuned-up-case-study.jpg\" \/><\/strong><\/p>\n<h2>Business Goals at the Outset<\/h2>\n<p>A Fortune 1000 company with a nationwide chain of auto service centers needed to:<\/p>\n<ul>\n<li>Drive more business without increasing advertising spend<\/li>\n<li>Decrease the average cost per conversion (CPC)<\/li>\n<\/ul>\n<h2>What We Did<\/h2>\n<p>Our <a href=\"https:\/\/www.bruceclay.com\/ppc\/services\/?utm_source=casestudy&amp;utm_medium=website&amp;utm_campaign=ppc\">PPC services<\/a> team went to work to maximize this client&#8217;s large ad budget with a three-step approach.\n<\/p>\n<ol>\n<li><strong>Checked AdWords \u200btracking:<\/strong> We first verified that tracking was set up properly\u200b and quality assured\u200b in order to accurately monitor ad click-throughs and calls.<\/li>\n<li><strong>Segmented campaigns:<\/strong> Next we evaluated and segmented campaigns into the most efficient budget groups.<\/li>\n<li><strong>\u200bImplemented \u200badvanced bid optimization:<\/strong> \u200bOur PPC analysts deployed a CPA Optimizer to manage campaigns using AdWords conversion scripts. \u200bThe phased implementation across all accounts took two weeks.<\/li>\n<\/ol>\n<h2>Results Were Immediate<\/h2>\n<p>Once we launched the CPA Optimizer on their reconfigured campaigns, the results were stunning and immediate in both categories: services and product sales.<\/p>\n<p><strong>Product Sales Category Results:<\/strong>\u200b<\/p>\n<ul>\n<li>Clicks increased 15 percent.<\/li>\n<li>Average CPC decreased 43 percent.<\/li>\n<li>Conversions increased 26 percent.<\/li>\n<li><em>Overall cost per conversion decreased 41 percent.<\/em><\/li>\n<\/ul>\n<p><strong>Services Category Results:<\/strong>\u200b<\/p>\n<ul>\n<li>Clicks increased 65 percent.<\/li>\n<li>Average CPC went down 32 percent.<\/li>\n<li>Conversions increased 55 percent.<\/li>\n<li><em>Overall cost per conversion decreased 28 percent.<\/em><\/li>\n<\/ul>\n<hr \/>\n<p><em><strong>W\u200bant to talk about improving your \u200bPPC campaign performance?  <a href=\"https:\/\/www.bruceclay.com\/quoteform\/?utm_source=casestudy&amp;utm_medium=website&amp;utm_campaign=ppc\">Fill out our request form<\/a> or call us today at (866) 517-1900.<\/strong><\/em><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.bruceclay.com\/case-studies\/\">See more case studies<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With AdWords spend above $100K per month, a national \u200bauto services chain turned to Bruce Clay \u200bto maximize its pay-per-click ad performance. Business Goals at the Outset A Fortune 1000 company with a nationwide chain of auto service centers needed to: Drive more business without increasing advertising spend Decrease the average cost per conversion (CPC) [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":55889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"acf":[],"yoast_head":"<title>BruceClay - PPC Case Study on Advanced Bid Optimization for National Auto Services Chain - Bruce Clay, Inc.<\/title>\n<meta name=\"description\" content=\"Our SEM specialists helped this Fortune 1000 national chain tune up its AdWords performance. In this PPC case study, see how we increased clicks and conversions while lowering the cost per click (CPC) by up to 41 percent!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/case-studies\/auto-care-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BruceClay - PPC Case Study on Advanced Bid Optimization for National Auto Services Chain - Bruce Clay, Inc.\" \/>\n<meta property=\"og:description\" content=\"Our SEM specialists helped this Fortune 1000 national chain tune up its AdWords performance. 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