{"id":63142,"date":"2019-04-07T22:32:58","date_gmt":"2019-04-08T05:32:58","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=63142"},"modified":"2023-03-31T12:58:25","modified_gmt":"2023-03-31T19:58:25","slug":"partshotlines","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/case-studies\/partshotlines\/","title":{"rendered":"Fixing Multiple SEO Problems Helps a Nationwide Business Stay Competitive"},"content":{"rendered":"<p><strong>With organic search traffic slipping due to tougher competition, an increasingly local SERP and past link\u200b-spam issues, PartsHotlines.com needed Bruce Clay to \u200bwield \u200ba combination of SEO weapons.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" class=\"fullimg\" style=\"margin: 5px;\" alt=\"SEO case study on Parts Hotlines.com\" src=\"\/wp-content\/uploads\/2019\/04\/case-study-seo-partshotlines.jpg\" \/><\/p>\n<h2>Goals of PartsHotlines.com<\/h2>\n<p>PartsHotlines.com, a resource for \u200blocating used auto parts in salvage yards throughout the U.S. and Canada, found the\u200bir organic search rankings and traffic slipping due to a number of factors. \u200bThey asked BCI to help them:<\/p>\n<ul>\n<li>Stay on Page 1 for main keywords, despite growing competition<\/li>\n<li>Improve conversion rates for mobile users<\/li>\n<li>Increase traffic and revenue from organic search<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"429\" class=\"fullimg\" style=\"margin: 5px;\" alt=\"PartsHotlines.com home page\" src=\"\/wp-content\/uploads\/2019\/04\/homepage-partshotlines-800px.png\" \/><br \/>\n&nbsp;<\/p>\n<h2>How We Helped PartsHotlines.com<\/h2>\n<ol>\n<li><strong>Cleaned up links:<\/strong> In diagnosing why the site was losing Page 1 rankings, we discovered  some bad backlinks had been created at the hands of a former SEO agency. Our analysts removed the low-quality backlinks in several rounds of link pruning.<\/li>\n<li><strong>Fixed mobile-friendliness:<\/strong> We \u200bhelped PartsHotlines make their \u200bparts results pages responsive for mobile users, a critical issue for sales.<\/li>\n<li><strong>\u200b\u200bOptimized the site for \u200bmoney-driving terms:<\/strong> SEO analysts identified additional keyword opportunities for competitive keywords such as &#8220;auto salvage yards&#8221; and &#8220;used part finder.&#8221;<\/li>\n<li><strong>Improved SERP optimization:<\/strong> We implemented structured data markup to \u200b\u200btake advantage of Google featured snippets. We also strategized location-based pages \u200bthat could help PartsHotlines.com compete for local and &#8220;near me&#8221; queries (not yet implemented).<\/li>\n<\/ol>\n  <div>\n  <blockquote class=\"quote-attribution\">\n  <span><p>The very knowledgeable Bruce Clay team has been both instrumental and invaluable in our success in improving our ranking. The Bruce Clay analysts are extremely well versed in the latest SEO practices and have been very responsive to our questions and prompt with their action items. We recommend them highly.<\/p><\/span>\n    <footer>\n    <span><cite>Betsy Finnell and Mike Vande Voort, co-owners<\/cite><\/span>\n    <\/footer>\n  <\/blockquote>\n<\/div>\n<h2>Results for PartsHotlines.com<\/h2>\n<p>Our multifaceted <a href=\"https:\/\/www.bruceclay.com\/seo\/services\/?utm_source=casestudy&amp;utm_medium=website&amp;utm_campaign=seo\">SEO services<\/a> \u200breversed the downward trend in rankings, traffic and revenue. In this highly competitive space, improvements have been steady.<\/p>\n<ul>\n<li>Regained top-3 rankings for money-driving competitive keywords such as &#8220;auto salvage yards&#8221; and &#8220;used part finder&#8221; in Google.<\/li>\n<li>Mobile traffic has risen by 4.34 to 13.32 percent each month (over the period May 2015 to present, August 2016), despite a mobile traffic downturn before our engagement.<\/li>\n<\/ul>\n<hr \/>\n<p><em><strong>Want to explore how Bruce Clay&#8217;s SEO specialists can help your business recover and grow? <a href=\"https:\/\/www.bruceclay.com\/quoteform\/?utm_source=casestudy&amp;utm_medium=website&amp;utm_campaign=seo\">Request a conversation<\/a> or call us directly at (866) 517-1900.<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em>&nbsp;<a href=\"https:\/\/www.bruceclay.com\/case-studies\/\">See more case studies<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With organic search traffic slipping due to tougher competition, an increasingly local SERP and past link\u200b-spam issues, PartsHotlines.com needed Bruce Clay to \u200bwield \u200ba combination of SEO weapons. Goals of PartsHotlines.com PartsHotlines.com, a resource for \u200blocating used auto parts in salvage yards throughout the U.S. and Canada, found the\u200bir organic search rankings and traffic slipping [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":55889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"acf":[],"yoast_head":"<title>BruceClay - SEO Case Study on Improved Site Traffic for PartsHotlines.com - Bruce Clay, Inc.<\/title>\n<meta name=\"description\" content=\"The SEO team at Bruce Clay, Inc. applied many skills to help PartsHotlines regain lost search engine traffic in a competitive SERP. 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