{"id":63133,"date":"2021-04-16T16:20:45","date_gmt":"2021-04-16T23:20:45","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=63133"},"modified":"2021-04-16T16:24:07","modified_gmt":"2021-04-16T23:24:07","slug":"groomsmen","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/case-studies\/groomsmen\/","title":{"rendered":"Cleaning Up Links to Recover Google Traffic &#038; Revenue"},"content":{"rendered":"<p><strong>After struggling for two years under a Penguin penalty, Groomsmen.com came to Bruce Clay for targeted help to regain its lost Google search traffic.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" class=\"fullimg\" style=\"margin: 5px;\" alt=\"Link profile groomed for Groomsmen.com.\" src=\"\/wp-content\/uploads\/2019\/04\/groomsmen-link-profile-groomed-800px.jpg\" \/><\/p>\n<h2>Goals of Groomsmen.com<\/h2>\n<p>The specialty e-commerce company Groomsmen.com needed to:<\/p>\n<ul>\n<li>Recover from Google penalties and be able to rank for relevant terms<\/li>\n<li>Start receiving organic traffic from Google again<\/li>\n<li>Increase revenue through more sales<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"384\" class=\"fullimg\" style=\"margin: 5px;\" alt=\"Homepage of Groomsmen.com.\" src=\"\/wp-content\/uploads\/2019\/04\/groomsmen-homepage-800px.jpg\" \/><\/p>\n<h2>How We Helped Groomsmen.com<\/h2>\n<ol>\n<li><strong>Diagnosed the problem:<\/strong> \u200bOur SEO analysts first compared the site\u2019s historic traffic drops to known Penguin update dates and found conclusive evidence of algorithmic hits.<\/li>\n<li><strong>Researched links:<\/strong> \u200bWe compiled Groomsmen&#8217;s link profile data from several sources and identified more than 3,800 backlinks from 1,001 websites. Analysts then examined each linking domain&#8217;s trustworthiness and relevance.<\/li>\n<li><strong>\u200bCarefully pruned undesirable links:<\/strong> Decisions were made to keep 62% of the links, send removal requests for 6%, have 1% nofollowed, and disavow 31% of the links at the domain level.<\/li>\n<\/ol>\n<p><em><img decoding=\"async\" style=\"margin: 5px;\" alt=\"open-quote-mark.jpg\" src=\"\/wp-content\/uploads\/2019\/04\/open-quote-mark.jpg\" \/>Our site was nowhere to be found in Google even for our main keyword &#8216;groomsmen&#8217;, \u200bso a friend recommended \u200bI ask Bruce Clay Inc. for help. \u200bBCI&#8217;s team solved my site&#8217;s \u200bGoogle penalty issues completely and within the short project timeline I asked for, which helped their services fit my budget. I couldn&#8217;t be happier with the results.&#8221;<\/em>&nbsp;  \u2013Soni Keswani, owner<\/p>\n<hr \/>\n<h2>Results for Groomsmen.com<\/h2>\n<p>During this focused 3-month <a href=\"https:\/\/www.bruceclay.com\/seo\/penalty-assessment\/\">penalty audit<\/a> and link pruning project\u200b, our team removed low-quality links while preserving valuable links to help Groomsmen.com recover from a Google link penalty.<\/p>\n<ul>\n<li>The number of linking domains dropped from 1,001 to 443.<\/li>\n<li>Google traffic rose 497 percent within six months, compared to the same period the previous year.<\/li>\n<li>Sales increased, with <em>153 percent \u200bmore transactions<\/em> and a <em>513 percent increase in ecommerce revenue from Google.<\/em><\/li>\n<\/ul>\n<p><em><strong>To explore how you can benefit from Bruce Clay&#8217;s SEO services, <a href=\"https:\/\/www.bruceclay.com\/quoteform\/\">request a conversation<\/a> or call us today at (866) 517-1900.<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.bruceclay.com\/case-studies\/\">See all case studies<\/a><\/em>&nbsp;|&nbsp;<a href=\"https:\/\/www.bruceclay.com\/case-studies\/industrial-equipment\/\">Read next case study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After struggling for two years under a Penguin penalty, Groomsmen.com came to Bruce Clay for targeted help to regain its lost Google search traffic. Goals of Groomsmen.com The specialty e-commerce company Groomsmen.com needed to: Recover from Google penalties and be able to rank for relevant terms Start receiving organic traffic from Google again Increase revenue [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":55889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"acf":[],"yoast_head":"<title>BruceClay - SEO Case Study on Link Penalty Recovery for Groomsmen.com - Bruce Clay, Inc.<\/title>\n<meta name=\"description\" content=\"Our SEO analysts helped client Groomsmen.com regain 497% of Google traffic within 6 months of our short-term Link Penalty Recovery project. 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