{"id":40997,"date":"2016-06-23T12:40:31","date_gmt":"2016-06-23T19:40:31","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=40997"},"modified":"2019-08-08T09:28:41","modified_gmt":"2019-08-08T16:28:41","slug":"amplify-seo-employee-advocacy","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/amplify-seo-employee-advocacy\/","title":{"rendered":"Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy \u2013 #SMX"},"content":{"rendered":"

How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed.<\/p>\n

\"SMX
(l. to r.) Speakers Travis Wright, Jason White and Maggie Malek, with Chris Sherman, moderator<\/figcaption><\/figure>\n

In the session \u201cSEO & Social: Let\u2019s Dance!\u201d at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.<\/p>\n

Establishing an Employee Advocacy Program: Jason White<\/h2>\n

Jason White (@sonray<\/a>), VP SEO & SMM for DragonSearch, starts to talk about distribution networks. Social media is a fascinating distribution network. As an industry, a lot has been written about the declining reach of organic. If you’re a small brand building an audience, it can be a really frustrating, slow process to see that your social media posts don\u2019t get seen by many people naturally.<\/p>\n

Employee Advocacy<\/h3>\n
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#SMX<\/a> exclusive –>@DragonSearch<\/a>‘s @sonray<\/a> on employee advocacy! Love it. #SEO<\/a> @smx<\/a> #socialmedia<\/a> #smm<\/a> pic.twitter.com\/s8cblaeYOe<\/a><\/p>\n

\u2014 Kristi Kellogg (@KristiKellogg) June 22, 2016<\/a><\/p><\/blockquote>\n

Employee brand advocacy<\/a> (which White thinks is a silly name) describes the process in which brands get bigger reach through their employees\u2019 social profiles. When the concept first was introduced to Jason, he found it creepy \u2014 but he can’t deny that it works. It works because it has greater reach than that of the brand in some cases. The influence that employees can gain for a brand can’t be ignored.<\/p>\n

There are two main aspects to establishing an employee advocacy program. First, there’s the networks they’re on. Then there’s the mechanical aspect \u2014 what are you looking to deliver through their networks?<\/p>\n

Optimize as much as you possibly can and find the wins. White says not to look just at social, but get these employee advocates to be blog authors. Their names matter. Build them up. A lot of people only look at employee amplification and leave it at that, but if you’re looking full funnel you see email, chat, forums, and other places where you can leverage that employee’s voice.<\/p>\n

Available Tools for Employee Advocacy<\/strong><\/p>\n