{"id":203885,"date":"2023-11-20T09:55:47","date_gmt":"2023-11-20T17:55:47","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=203885"},"modified":"2023-11-20T09:55:51","modified_gmt":"2023-11-20T17:55:51","slug":"useful-tools-for-structured-data","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/useful-tools-for-structured-data\/","title":{"rendered":"6 Useful Tools for Getting Structured Data Right"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-204381 size-full\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/structured-data-tools.jpg\" alt=\"Structured data displayed on laptop, tools hanging in background.\" width=\"800\" height=\"420\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/structured-data-tools.jpg 800w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/structured-data-tools-346x182.jpg 346w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/structured-data-tools-723x379.jpg 723w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/structured-data-tools-150x79.jpg 150w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/structured-data-tools-768x403.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>You\u2019re excited about <a href=\"https:\/\/www.bruceclay.com\/blog\/what-is-structured-data-why-important-for-seo\/\">structured data<\/a> and all the potential benefits to your website. But how do you know you&#8217;re doing it right? Enter the structured data toolbox. Here are six useful tools to get the job done.<\/p>\n<ul>\n<li><a href=\"#structured-data-markup-help\"><strong>Structured data markup help<\/strong><\/a><\/li>\n<li><a href=\"#structured-data-testing-tools\"><strong>Structured data testing tools<\/strong><\/a><\/li>\n<li><a href=\"#structured-data-testing-extensions\"><strong>Structured data testing extensions<\/strong><\/a><\/li>\n<li><a href=\"#faq-how-can-I-ensure-using-structured-data-tools-effectively-for-my-website\"><strong>FAQ: How can I ensure I&#8217;m using Structured Data Tools effectively for my website?<\/strong><\/a><\/li>\n<\/ul>\n<h2><a id=\"structured-data-markup-help\"><\/a>Structured Data Markup Help<\/h2>\n<p>If you need help generating the code for your structured data, look no further than the following tools:<\/p>\n<h3>1. Merkle\u2019s Schema Markup Generator<\/h3>\n<p><a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\" target=\"_blank\" rel=\"noopener\">Merkle\u2019s Schema Markup Generator<\/a> creates JSON-LD markups for rich results, including all of the required item properties and more.<\/p>\n<figure id=\"attachment_203886\" aria-describedby=\"caption-attachment-203886\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-203886\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page.png\" alt=\"Screenshot of Schema Markup Generator.\" width=\"650\" height=\"324\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page.png 1559w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page-346x173.png 346w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page-723x361.png 723w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page-150x75.png 150w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page-768x383.png 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-faq-page-1536x767.png 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-203886\" class=\"wp-caption-text\"><strong><em>Schema Markup Generator<\/em><\/strong><\/figcaption><\/figure>\n<p>You can test the code within the app and quickly copy the code to paste it elsewhere with a click of a button.<\/p>\n<p>Supported types include:<\/p>\n<ul>\n<li>Article<\/li>\n<li>Breadcrumb<\/li>\n<li>Event<\/li>\n<li>FAQ page<\/li>\n<li>How to<\/li>\n<li>Job posting<\/li>\n<li>Local business<\/li>\n<li>Organization<\/li>\n<li>Person<\/li>\n<li>Product<\/li>\n<li>Recipe<\/li>\n<li>Video<\/li>\n<li>Website<\/li>\n<\/ul>\n<h3>2. Google\u2019s Data Highlighter<\/h3>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/2692911\/about-data-highlighter?hl=en\" target=\"_blank\" rel=\"noopener\">Data Highlighter<\/a> can be accessed in Search Console and is a simple way to tag the data on a webpage. From Google:<\/p>\n<blockquote><p>\u201cData Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively &#8212; and in new ways &#8212; in search results and in other products such as the Google Knowledge Graph. &#8230;<\/p>\n<p>For example, if your site contains event listings you can use Data Highlighter to tag data (name, location, date, and so on) for the events on your site. The next time Google crawls your site, the event data will be available for rich snippets on search results pages.\u201d<\/p><\/blockquote>\n<p>Data Highlighter supports the following types:<\/p>\n<ul>\n<li>Articles<\/li>\n<li>Events<\/li>\n<li>Local business<\/li>\n<li>Restaurants<\/li>\n<li>Products<\/li>\n<li>Software applications<\/li>\n<li>Movies<\/li>\n<li>TV episodes<\/li>\n<li>Books<\/li>\n<\/ul>\n<div class=\"responsive-video\"><iframe loading=\"lazy\" title=\"Introduction to Data Highlighter\" src=\"https:\/\/www.youtube.com\/embed\/WrEJds3QeTw?si=ka17VVQ3O21B7uNm\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><a id=\"structured-data-testing-tools\"><\/a>Structured Data Testing Tools<\/h2>\n<p>If you need help validating the work you\u2019ve done, here are some handy tools:<\/p>\n<h3>3. Google\u2019s Rich Results Test<\/h3>\n<p>Validate your markup using Google\u2019s <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Rich Results<\/a> test. You can <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7445569\/rich-results-test\" target=\"_blank\" rel=\"noopener\">submit the URL of the page or a snippet of code<\/a>. You can even choose which user agent.<\/p>\n<figure id=\"attachment_203888\" aria-describedby=\"caption-attachment-203888\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-203888\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/rich-results-search-image.png\" alt=\"Screenshot of Rich Results Test.\" width=\"650\" height=\"246\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/rich-results-search-image.png 1303w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/rich-results-search-image-346x131.png 346w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/rich-results-search-image-723x274.png 723w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/rich-results-search-image-150x57.png 150w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/rich-results-search-image-768x291.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-203888\" class=\"wp-caption-text\"><strong><em>Rich Results Test<\/em><\/strong><\/figcaption><\/figure>\n<p>This test supports structured data in JSON-LD, RDFa and Microdata. <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/prototype#new-page\" target=\"_blank\" rel=\"noopener\">Google recommends<\/a> that you use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\/url-inspection-tool\" target=\"_blank\" rel=\"noopener\">URL Inspection<\/a> tool after using the Rich Results test to view how Google sees the page.<\/p>\n<h3>4. Schema Markup Tester<\/h3>\n<p>The <a href=\"https:\/\/schemamarkup.net\/compare-schemas-on-pages\/\" target=\"_blank\" rel=\"noopener\">Schema Markup Tester<\/a> allows you to scan the markup on two pages for comparison. This is useful if you want to see which type of markup your competitor has that you don\u2019t, for example. Or, if you want to compare two pages on your own website.<\/p>\n<figure id=\"attachment_203887\" aria-describedby=\"caption-attachment-203887\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-203887\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-tester-search-images.png\" alt=\"Screenshot of Schema Markup Tester.\" width=\"650\" height=\"294\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-tester-search-images.png 1210w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-tester-search-images-346x157.png 346w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-tester-search-images-723x327.png 723w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-tester-search-images-150x68.png 150w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/schema-markup-tester-search-images-768x348.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-203887\" class=\"wp-caption-text\"><strong><em>Schema Markup Tester<\/em><\/strong><\/figcaption><\/figure>\n<h2><a id=\"structured-data-testing-extensions\"><\/a>Structured Data Testing Extensions<\/h2>\n<p>As part of your testing suite, here are some Chrome extensions worth checking out.<\/p>\n<h3>5. Ryte Structured Data Helper<\/h3>\n<p>The <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/ryte-structured-data-help\/ndodccbbcdpcmabmiocobdnfiaaimgnk?hl=en\" target=\"_blank\" rel=\"noopener\">Ryte Structured Data Helper<\/a> \u201chighlights syntax errors, missing required properties, and displays all nested data in one location, so that you never need to leave the page.\u201d You can view any errors flagged in red, warnings are flagged in orange. Plus you can click on an underlined label name to visit the Schema.org documentation to read more about requirements.<\/p>\n<figure id=\"attachment_203889\" aria-describedby=\"caption-attachment-203889\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-203889 size-full\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/ryte-structured-data.jpeg\" alt=\"Screenshot of Ryte Structured Data Helper.\" width=\"640\" height=\"400\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/ryte-structured-data.jpeg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/ryte-structured-data-291x182.jpeg 291w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/ryte-structured-data-606x379.jpeg 606w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/11\/ryte-structured-data-150x94.jpeg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-203889\" class=\"wp-caption-text\"><strong><em>Ryte Structured Data Helper<\/em><\/strong><\/figcaption><\/figure>\n<h3>6. Search Console Rich Results Status Reports<\/h3>\n<p>In Google Search Console, you can view <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7552505\/rich-result-status-reports\" target=\"_blank\" rel=\"noopener\">rich results status reports<\/a>. This will tell you which rich results Google could or could not read and give help on troubleshooting errors.<\/p>\n<div class=\"responsive-video\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Vmfvf8nG09k?si=zeLwmpRAYukV9tml\" title=\"Monitoring Rich Results in Search Console - Google Search Console Training\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>So there you have it: Six handy tools that everyone should have when they are creating structured data markup. Did I leave any good ones out? Tell me in the comments below.<\/p>\n<p><em><strong>Need help with creating your structured data markup? Our SEO strategy includes structured data markup for all of our clients. <a href=\"https:\/\/www.bruceclay.com\/quoteform\/\">Schedule a free 1:1 with us.<\/a><\/strong><\/em><\/p>\n<h3><a id=\"faq-how-can-I-ensure-using-structured-data-tools-effectively-for-my-website\"><\/a>FAQ: How can I ensure I&#8217;m using structured data tools effectively for my website?<\/h3>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/what-is-structured-data-why-important-for-seo\/\">Structured data<\/a> is the backbone of modern SEO strategies, and employing the right tools is paramount for success.<\/p>\n<p>To ensure optimal utilization, start by selecting tools that align with your website&#8217;s content and goals. Merkle\u2019s Schema Markup Generator, for instance, stands out for its versatility, creating JSON-LD markups for various content types, from articles to events.<\/p>\n<p>Moving beyond tool selection, understanding the purpose of each tool is essential.<\/p>\n<p>Google&#8217;s Data Highlighter simplifies the tagging process, teaching Google about the pattern of structured data on your site. This aids in presenting your data attractively in search results and other Google products like the Knowledge Graph. Realize that this tool supports various content types, including articles, events, and local businesses.<\/p>\n<p>Validation is a crucial step in ensuring the correctness of your structured data implementation. Google\u2019s Rich Results Test offers a comprehensive examination, supporting different markup formats. After this test, utilize the URL Inspection tool to view how Google interprets your page, ensuring a seamless presentation.<\/p>\n<p>For a competitive edge, compare your structured data markup against competitors or different pages on your website using tools like Schema Markup Tester.<\/p>\n<p>This comparative analysis provides insights into your markup&#8217;s strengths and areas of improvement. Chrome extensions like Ryte Structured Data Helper highlight syntax errors and missing properties, streamlining the validation process.<\/p>\n<p>Finally, integrate Search Console Rich Results Status Reports into your routine. This feature offers a clear overview of how Google interprets your structured data, providing valuable troubleshooting insights. Regularly monitoring these reports ensures ongoing optimization and helps address any emerging issues promptly.<\/p>\n<p>Mastering structured data tools involves a strategic approach to tool selection, understanding, validation and ongoing monitoring. Incorporating these tips into your SEO strategy empowers your website with the structured data needed to stand out in search results.<\/p>\n<p><strong>Step-by-Step Procedure:<\/strong><\/p>\n<ol>\n<li><strong>Select appropriate tools<\/strong>: Choose tools like Merkle\u2019s Schema Markup Generator and Google&#8217;s Data Highlighter based on your website&#8217;s content.<\/li>\n<li><strong>Understand tool purpose<\/strong>: Gain a deep understanding of each tool&#8217;s functions, such as the tagging process with Google&#8217;s Data Highlighter.<\/li>\n<li><strong>Validation with Rich Results Test<\/strong>: Validate your markup using Google\u2019s Rich Results Test, submitting the URL or code snippet.<\/li>\n<li><strong>Utilize URL Inspection Tool<\/strong>: After using the Rich Results test, employ the URL Inspection Tool to understand how Google interprets your page.<\/li>\n<li><strong>Comparative analysis<\/strong>: Use Schema Markup Tester to compare your markup against competitors or different pages on your website.<\/li>\n<li><strong>Chrome extensions for validation<\/strong>: Leverage Chrome extensions like Ryte Structured Data Helper for highlighting errors and missing properties.<\/li>\n<li><strong>Monitor with Search Console<\/strong>: Regularly check the Search Console Rich Results Status Reports for insights into Google&#8217;s interpretation of your structured data.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Discover the top tools for perfecting structured data on your website. From Schema Markup Generator to Ryte Structured Data Helper, ensure your data stands out in search results.<\/p>\n","protected":false},"author":35,"featured_media":204381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[2056,2057,1579,1564],"acf":[],"yoast_head":"<title>BruceClay - 6 Useful Tools for Getting Structured Data Right<\/title>\n<meta name=\"description\" content=\"How do you know you&#039;re getting structured data right on your website? 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