{"id":85184,"date":"2021-08-31T11:59:07","date_gmt":"2021-08-31T18:59:07","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=85184"},"modified":"2023-08-14T03:15:00","modified_gmt":"2023-08-14T10:15:00","slug":"page-experience-https","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/","title":{"rendered":"Page Experience Matters: HTTPS for Users and Ranking"},"content":{"rendered":"<p>Did you know that more than <a href=\"https:\/\/transparencyreport.google.com\/https\/overview?hl=en&amp;time_os_region=chrome-usage:1;series:time;groupby:os&amp;lu=load_os_region&amp;load_os_region=chrome-usage:1;series:page-load;groupby:os\" target=\"_blank\" rel=\"noopener noreferrer\">95%<\/a> of U.S. webpages loaded in Google Chrome are now encrypted? That\u2019s good for websites and users. But not so good for the 5% that have not migrated from HTTP to HTTPS.<\/p>\n<p>This article is part of our series on page experience. It highlights why HTTPS is important for everyone, but especially so you can equip your webpages to qualify for a ranking boost in Google. A secure site is a ranking signal in Google&#8217;s <a href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\">page experience update<\/a> that went live in mid-2021. <em>(Tip: You&#8217;ll find more info on the page experience ranking factors at the end of this post.<\/em><\/p>\n<p>In this post (and be sure to see the other articles in this series at the end of this one):<\/p>\n<ul>\n<li><a href=\"#what-is-https\"><strong>What is HTTPS?<\/strong><\/a><\/li>\n<li><a href=\"#why-is-https-important\"><strong>Why is HTTPS important?<\/strong><\/a><\/li>\n<li><a href=\"#how-do-you-move-to-https\"><strong>How do you move to HTTPS?<\/strong><\/a><\/li>\n<li><a href=\"#faq-how-does-using-https-improve-website-security-user-experience\"><strong>FAQ: How does using HTTPS improve website security and user experience?<\/strong><\/a><\/li>\n<\/ul>\n<h2><a id=\"what-is-https\"><\/a>What Is HTTPS?<\/h2>\n<p>HTTPS, or hypertext transfer protocol secure, secures the data that are exchanged between a web browser (such as Chrome) and a web server (which stores, processes, and delivers your webpages to a user).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"451\" class=\"aligncenter size-full wp-image-85185\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/what-is-https.png\" alt=\"What is HTTPS vs. HTTP illustration.\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/what-is-https.png 684w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/what-is-https-300x198.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><br \/>\n<em>Image credit: \u201c<a href=\"https:\/\/www.tutorialsteacher.com\/https\/what-is-https\" target=\"_blank\" rel=\"noopener noreferrer\">What is https?<\/a>\u201d by TutorialsTeacher.com<\/em><\/p>\n<p>As the illustration shows, the difference between HTTP and HTTPS is that the data is not encrypted on HTTP. HTTPS helps protect against attacks that can happen while data is in transit.<\/p>\n<p>Examples of attacks could be:<\/p>\n<ul>\n<li>A breach of sensitive data like passwords, credit card numbers, and health information<\/li>\n<li>Malware installation onto the user\u2019s computer<\/li>\n<li>Fake content is served up to the user instead of the content they wanted<\/li>\n<li>Studying the overall browsing activities of users to discover a user\u2019s identity ultimately<\/li>\n<\/ul>\n<p>HTTPS came about in the \u201890s and originally applied to processing credit card information. But as companies like Google began to push for secure web browsing, HTTPS has become a gold standard for websites.<\/p>\n<p>Google\u2019s goal is to achieve 100% encryption across its products and services.<\/p>\n<h2><a id=\"why-is-https-important\"><\/a>Why Is HTTPS Important?<\/h2>\n<p>HTTPS is important because it helps to protect your website and your website visitors from potential bad actors. HTTPS creates a good user experience, helps instill trust in your website, and protects your revenue.<\/p>\n<p>HTTPS is also necessary when pursuing <a href=\"https:\/\/web.dev\/why-https-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\">new web platform features<\/a>, including progressive web apps (for more on what that is, see <a href=\"https:\/\/medium.com\/@amberleyjohanna\/seriously-though-what-is-a-progressive-web-app-56130600a093\" target=\"_blank\" rel=\"noopener noreferrer\">this article on Medium<\/a>).<\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google announced back in 2014<\/a> that sites with HTTPS would receive a ranking boost albeit a small one. In other words, if your site was not secure but a competitor\u2019s was, their website may rank better, all else being equal.<\/p>\n<p>Will HTTPS be a stronger signal in the future? Maybe.<\/p>\n<p>In its 2014 announcement, Google said that \u201cover time, we may decide to strengthen it, because we\u2019d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.\u201d<\/p>\n<p>But in 2017, Google rep Gary Illyes said they didn\u2019t have plans to make it a stronger signal:<\/p>\n<div class=\"responsive-video\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">No. We revisited the idea a few months back but we decided against it.<\/p>\n<p>\u2014 Gary \u9be8\u7406\uff0f\uacbd\ub9ac Illyes (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/855434574020698112?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">April 21, 2017<\/a><\/p><\/blockquote>\n<\/div>\n<p>Another announcement coming from Google <a href=\"https:\/\/webmasters.googleblog.com\/2015\/12\/indexing-https-pages-by-default.html\" target=\"_blank\" rel=\"noopener noreferrer\">in 2015<\/a> said it would index HTTPS pages by default:<\/p>\n<blockquote><p><em>\u2026 we&#8217;re adjusting our indexing system to look for more HTTPS pages. Specifically, we\u2019ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page.<\/em><\/p><\/blockquote>\n<p>A secure website can also protect website visitors and revenue. When people reach a webpage that is not secure, they may <a href=\"https:\/\/security.googleblog.com\/2018\/02\/a-secure-web-is-here-to-stay.html\" target=\"_blank\" rel=\"noopener noreferrer\">receive a message that labels it as such.<\/a> This may cause a person to bounce from the site or abandon their cart.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"231\" class=\"aligncenter size-full wp-image-85186\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/treatment-of-http-pages.png\" alt=\"Treatment of http pages, per Google.\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/treatment-of-http-pages.png 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/treatment-of-http-pages-300x108.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n<em>Image credit: \u201c<a href=\"https:\/\/security.googleblog.com\/2018\/02\/a-secure-web-is-here-to-stay.html\" target=\"_blank\" rel=\"noopener noreferrer\">A secure web is here to stay<\/a>,\u201d Google Security Blog<\/em><\/p>\n<p>Plus, once you enable HTTPS, you can implement <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/http2\" target=\"_blank\" rel=\"noopener noreferrer\">HTTP\/2<\/a> on your site. This is the first major upgrade to HTTP since its inception, and it can improve page load time. Remember that site speed is a signal in Google\u2019s ranking algorithm\u00a0.<\/p>\n<div class=\"responsive-video\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/aleyda?ref_src=twsrc%5Etfw\">@aleyda<\/a> <a href=\"https:\/\/twitter.com\/balibones?ref_src=twsrc%5Etfw\">@balibones<\/a> Yes, exactly! HTTP\/2 is for speed. Fast sites make users happy, happy users recommend websites, so it&#8217;s very indirect :)<\/p>\n<p>\u2014 &#x1f34c; John &#x1f34c; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/716670982753271808?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">April 3, 2016<\/a><\/p><\/blockquote>\n<\/div>\n<p>So it\u2019s a good idea to implement HTTPS for security \u2014 and to do it ahead of Google\u2019s page experience ranking update in 2021.<\/p>\n<p>An additional note: I believe HTTPS is a strong trust signal, especially for ecommerce sites. But if everyone is finally HTTPS, then everyone is tied. That means NOT being HTTPS becomes a disqualifier.<\/p>\n<h2><a id=\"how-do-you-move-to-https\"><\/a>How Do You Move to HTTPS?<\/h2>\n<p>If you\u2019re ready to move your site to HTTPS, Google offers some good resources to start:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6073543\" target=\"_blank\" rel=\"noopener noreferrer\">Secure your site with HTTPS<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6033049#https-faqs\" target=\"_blank\" rel=\"noopener noreferrer\">HTTPS migration FAQs<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/34437\" target=\"_blank\" rel=\"noopener noreferrer\">What is a site move?<\/a><\/li>\n<\/ul>\n<p>Like any site migration, it\u2019s common to see fluctuations in rankings and traffic for a time. Depending on the size of the site, this can take weeks or more. Traffic should resolve itself after things settle (and you may even see a ranking and traffic boost afterward).<\/p>\n<p>To avoid pitfalls that could impact your site during the migration, make sure that you:<\/p>\n<ul>\n<li>Start small by moving a part of the site and testing as you go.<\/li>\n<li>Do the migration when website traffic levels are lowest.<\/li>\n<li>Monitor your rankings before and after \u2014 there will be some flux, but it should work itself out.<\/li>\n<li>Don\u2019t block HTTPS with robots.txt.<\/li>\n<li>Don\u2019t forget to 301 redirect all the old URLs to the new ones.<\/li>\n<li>Make sure your internal links and tags (canonicals, etc.) aren\u2019t referencing the old HTTP URLs.<\/li>\n<li>Avoid the noindex meta tag on important pages.<\/li>\n<li>Look for excessive redirects that may cause slow page load times.<\/li>\n<li>Ensure the content on HTTPS webpages is the same as on HTTP pages.<\/li>\n<li>Crawl the site after and make sure you get the 200 status code on all pages.<\/li>\n<\/ul>\n<p>Google offers its best practices for an HTTP &gt; HTTPS move <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6033049?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p><em>For more details on the coming update, keep reading our Page Experience series:<\/em><\/p>\n<ol>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-algorithm-update\/\">What&#8217;s the Page Experience Update?<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-mobile-friendly-site\/\">How to Make a Mobile-Friendly Site<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-intrusive-interstitials\/\">Intrusive Interstitials &amp; Why They&#8217;re Bad for SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\">HTTPS for Users and Ranking<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-core-web-vitals-overview\/\">Core Web Vitals Overview<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/core-web-vitals-lcp\/\">Core Web Vitals: LCP (Largest Contentful Paint)<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/core-web-vitals-fid\/\">Core Web Vitals: FID (First Input Delay)<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/core-web-vitals-cls\/\">Core Web Vitals: CLS (Cumulative Layout Shift)<\/a><\/li>\n<\/ol>\n<figure id=\"attachment_88254\" aria-describedby=\"caption-attachment-88254\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a class=\"no-blue-link\" href=\"https:\/\/resources.bruceclay.com\/page-experience-update\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43752 size-thumbnail\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/09\/page-exp-ebook-e1610601632574.png\" alt=\"Ebook to download on Page Experience preparation.\" width=\"350\" height=\"451\" \/><\/a><figcaption id=\"caption-attachment-88254\" class=\"wp-caption-text\"><strong>Click to download this entire series as a <a href=\"https:\/\/resources.bruceclay.com\/page-experience-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">printable ebook<\/a>.<\/strong><\/figcaption><\/figure>\n<p><strong><em>If you found this article helpful, please share it and consider <a href=\"https:\/\/www.bruceclay.com\/subscribe-to-blog-updates\">subscribing to our blog<\/a>.<\/em><\/strong><\/p>\n<h3><a id=\"faq-how-does-using-https-improve-website-security-user-experience\"><\/a>FAQ: How does using HTTPS improve website security and user experience?<\/h3>\n<p>HTTPS, or hypertext transfer protocol secure, encrypts data exchanged between a user&#8217;s web browser and a website&#8217;s server. This encryption establishes a secure channel that safeguards sensitive information from malicious actors seeking unauthorized access. HTTPS uses cryptographic protocols to ensure that the data remains confidential and tamper-proof during transmission. Consequently, this added layer of security gives users the confidence to engage with websites, knowing their data remains private and protected.<\/p>\n<p>Beyond fortifying security, HTTPS significantly contributes to an enhanced user experience. In today&#8217;s fast-paced digital landscape, website speed is crucial in retaining user engagement. When combined with HTTP\/2, HTTPS enables faster loading times, ensuring that users can access content swiftly and without frustration. Google&#8217;s ranking algorithm considers website speed, favoring sites that offer seamless experiences. By adopting HTTPS, website owners can cater to user expectations, resulting in decreased bounce rates and improved engagement metrics.<\/p>\n<p>Moreover, the trust factor associated with HTTPS cannot be overstated. Modern internet users are aware of potential security threats and often look for visual cues indicating a website&#8217;s safety. The padlock icon in the browser&#8217;s address bar and the &#8220;Secure&#8221; label next to the URL signal to users that the website employs HTTPS. This visual affirmation fosters trust and encourages users to interact freely with the site, whether it&#8217;s making a purchase, submitting personal information, or exploring content.<\/p>\n<p>An experiential insight worth noting is that HTTPS enhances user trust and impacts search engine rankings. Search engines like Google prioritize secure websites in their search results, giving them a competitive edge. This ranking boost highlights the importance of HTTPS in the context of search engine optimization. As HTTPS adoption continues to rise, websites prioritizing security and user experience through HTTPS will likely gain an upper hand in the digital arena.<\/p>\n<p>Adopting HTTPS is an essential step toward bolstering website security and user experience. By encrypting data, improving site speed, and building user trust, HTTPS is a robust solution for the challenges posed by the digital landscape. Prioritizing HTTPS implementation is a best practice and a strategic move that can improve security, user engagement, and search engine visibility.<\/p>\n<p><strong>Step-by-Step Procedure: How to Fully Answer the Question &#8220;How does using HTTPS improve website security and user experience?&#8221;<\/strong><\/p>\n<ol>\n<li>Introduction to HTTPS: Provide a brief overview of HTTPS and its role in website security and user experience enhancement.<\/li>\n<li>Data Encryption: Explain the data encryption process in HTTPS, detailing how it prevents unauthorized access and data breaches.<\/li>\n<li>User Confidence: Elaborate on how HTTPS contributes to user confidence by protecting personal and sensitive information.<\/li>\n<li>Visual Cues: Discuss the visual indicators of a secure website, such as the padlock icon and &#8220;Secure&#8221; label, and how they build user trust.<\/li>\n<li>Website Speed: Explain the relationship between HTTPS and website speed, highlighting the benefits of faster loading times.<\/li>\n<li>Search Engine Rankings: Detail how search engines prioritize secure websites in their rankings, emphasizing the SEO advantages of HTTPS.<\/li>\n<li>Adoption Trends: Discuss the increasing adoption of HTTPS across websites and its impact on user expectations.<\/li>\n<li>Migration Process: Provide a concise guide on how website owners can seamlessly migrate from HTTP to HTTPS.<\/li>\n<li>Impact on User Engagement: Explain how HTTPS positively affects user engagement metrics, including reduced bounce rates.<\/li>\n<li>HTTPS and Mobile Devices: Discuss the significance of HTTPS for mobile users and its role in providing a consistent experience.<\/li>\n<li>Security Against Cyberattacks: Detail the protection offered by HTTPS against various cyber threats, such as data interception and tampering.<\/li>\n<li>Google&#8217;s Ranking Algorithm: Explore Google&#8217;s emphasis on secure websites and how it influences search engine ranking.<\/li>\n<li>HTTPS and E-Commerce: Highlight the importance of HTTPS for e-commerce platforms, where user trust directly impacts sales.<\/li>\n<li>Implementation Tips: Offer practical tips for website owners considering HTTPS implementation, including selecting the right SSL certificate.<\/li>\n<li>SEO Strategy: Explain how incorporating HTTPS into an SEO strategy can improve visibility and organic traffic.<\/li>\n<li>User Expectations: Discuss how HTTPS has become an industry standard and aligns with modern user expectations.<\/li>\n<li>Monitoring and Maintenance: Emphasize the need for ongoing monitoring and maintenance to ensure SSL certificates remain valid.<\/li>\n<li>Case Studies: Provide real-world examples of websites that experienced enhanced security and user experience after implementing HTTPS.<\/li>\n<li>Future of HTTPS: Touch on the evolving role of HTTPS in future web technologies and its continued significance.<\/li>\n<li>Conclusion: Summarize the key takeaways from the procedure, reinforcing the crucial role of HTTPS in improving website security and user experience.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that more than 95% of U.S. webpages loaded in Google Chrome are now encrypted? That\u2019s good for websites and users. But not so good for the 5% that have not migrated from HTTP to HTTPS. This article is part of our series on page experience. It highlights why HTTPS is important for [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":85199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1671,1672,1232,1673,1114,1670],"acf":[],"yoast_head":"<title>BruceClay - What Is HTTPS and Why Does It Matter to SEO and User Experience?<\/title>\n<meta name=\"description\" content=\"Learn more about HTTPS to better prepare for Google\u2019s new page experience ranking signal set to go live in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is HTTPS and Why Does It Matter to SEO and User Experience?\" \/>\n<meta property=\"og:description\" content=\"Learn more about HTTPS to better prepare for Google\u2019s new page experience ranking signal set to go live in 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T18:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T10:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/not-secure-website-warning-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruce Clay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/10\/not-secure-website-warning-1024px.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@bruceclayinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruce Clay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\",\"url\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\",\"name\":\"What Is HTTPS and Why Does It Matter to SEO and User Experience?\",\"isPartOf\":{\"@id\":\"https:\/\/www.bruceclay.com\/#website\"},\"datePublished\":\"2021-08-31T18:59:07+00:00\",\"dateModified\":\"2023-08-14T10:15:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/efe2253985cb608dfc329890aec6387b\"},\"description\":\"Learn more about HTTPS to better prepare for Google\u2019s new page experience ranking signal set to go live in 2021.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/page-experience-https\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bruceclay.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Page Experience Matters: HTTPS for Users and Ranking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bruceclay.com\/#website\",\"url\":\"https:\/\/www.bruceclay.com\/\",\"name\":\"Bruce Clay, Inc.\",\"description\":\"SEO and Internet Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bruceclay.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/efe2253985cb608dfc329890aec6387b\",\"name\":\"Bruce Clay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ee3958a961521adf7b1d2bfe928dcb5?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ee3958a961521adf7b1d2bfe928dcb5?s=96&d=retro&r=g\",\"caption\":\"Bruce Clay\"},\"description\":\"Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. 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