{"id":77430,"date":"2022-02-17T09:55:40","date_gmt":"2022-02-17T17:55:40","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=77430"},"modified":"2023-08-09T22:50:43","modified_gmt":"2023-08-10T05:50:43","slug":"work-seo-plan-not-just-resolutions","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/work-seo-plan-not-just-resolutions\/","title":{"rendered":"Don\u2019t Be Surprised by the Traffic You Didn\u2019t Get for the SEO Work You Didn\u2019t Do"},"content":{"rendered":"
Each new year, millions of people create New Year\u2019s resolutions. They vow to eat better. To exercise more. To spend less time working and more time with family.<\/p>\n
SEO Resolutions are well-meaning, but 81%<\/a> of people who make them fail to reach their goals.<\/p>\n Don’t make resolutions without an action plan. \u2013J Allen Shaw, children’s book author<\/p><\/blockquote>\n Search engine optimization can drive more visibility in the search results, more traffic, and more revenue. But like a New Year\u2019s resolution, you must do it to see results.<\/p>\n Well-meaning site owners pay agencies, consultants, or in-house SEO professionals to give SEO advice to help their businesses grow. Yet a significant percentage of those recommendations never get implemented.<\/p>\n This happens for many reasons. Most often, the company doesn\u2019t see SEO as a strategic initiative. That trickles from the top down, and business silos make it nearly impossible to get things done.<\/p>\n So how do you succeed with having great SEO intentions and actually following through on them?<\/p>\n <\/p>\n Here are a handful of things to consider implementing to make sure SEO priorities get done:<\/p>\n 1. Educate, educate, educate.<\/strong> And not just the immediate marketing teams, but other teams that need to get SEO things done need to be trained too.<\/p>\n We have upgraded what people know and love as \u201conline training\u201d with our membership-based SEOtraining.com<\/a>, a comprehensive SEO training experience. The heart of it is the Bruce Clay SEO Training course.<\/p>\n Our new SEO course is online, but it is not a recording of a live class. It is green-screen recorded and quite professional in sound and presentation, with more than 15 hours of professionally produced video lessons. As with all videos, you can take the course at your own pace \u2013 start and stop as you like.<\/p>\n Members also have access to email support and regular live Q&A sessions to get their questions answered. Resources beyond the training course include in-depth mini-courses on key subjects, e-books, single-topic Ask-Us-Anything videos, and many more.<\/p>\n 2. Prioritize recommendations.<\/strong> Work on the most impactful SEO tasks first \u2014 the ones with the most potential to move the needle.<\/p>\n For example, our SEO audits make it clear which tasks are most important to tackle first and how to prioritize everything else from short-term to long-term tasks.<\/p>\n 3. Support recommendations with Google guidance.<\/strong> Show examples (help files, tweets, videos, etc.) of Google recommending what you are trying to accomplish. This<\/a> is a great example from Google on why site performance matters.<\/p>\n Make sure to distill the \u201cwhy\u201d behind Google\u2019s recommendation. Whether you’re talking to a client or your own internal team, you want to make it easy for your intended audience to understand and get on board. Also, think about your audience when you talk about results.<\/p>\n For instance, if you’re recommending a change that will improve site performance, the UX department will respond to user experience improvements, while the C-Suite will respond more to revenue growth.<\/p>\n For every half second decrease in homepage load speed, our customers see an average annual revenue increase of $376,789.<\/p><\/blockquote>\n \u2013Mobify<\/a><\/p><\/blockquote>\n <\/p>\n 4. Get creative to move SEO changes forward.<\/strong> Technical fixes can be hard to implement. That\u2019s because web developers and IT folks often focus on other things.<\/p>\n In a bit of good news: UK-based Zazzle found that 75 percent of marketers said SEO technical fixes were implemented within one month. But that leaves 25 percent of those surveyed waiting more than a month. To help move technical SEO changes forward, speak the language of your audience. Instead of requesting enhancements to the site, put SEO technical fixes in as bug reports. Fixing bugs is typically KPIs developers care about and want to stay on top of.<\/p>\n (The key is not to put anything in the report you must defend. A bug is a bug; it\u2019s not \u201closing traffic to competitors\u201d or anything else.)<\/p>\n 5. Think strategically.<\/strong> We must think and plan strategically to get things done. This article<\/a> by a doctor at the Harvard Medical School blog gives tips on how to keep New Year\u2019s resolutions by asking five important questions.<\/p>\n These same questions could be applied to communicating and getting buy-in for SEO initiatives so they get done:<\/p>\n McKinsey also has some great insights worth looking into on how to make a change within an organization, including motivating\u00a0people.<\/p>\n If we want our SEO recommendations to be implemented, we must create a plan for how to get things done. Like the person who signs up for the gym in January but never attends, paying for SEO advice but not following it is wasted potential.<\/p>\n Remember, SEO is forever \u2014 there is no \u201cend,\u201d and it takes a commitment to see results. This core concept can help us think beyond the title tags that need to be changed this month or site speed that needs to be tackled the next so that we can accomplish more.<\/p>\n Most people overestimate what they can do in a year and they underestimate what they can do in two or three decades. #iamnotyourguru<\/a><\/p>\n \u2014 Tony Robbins (@TonyRobbins) October 25, 2016<\/a><\/p><\/blockquote>\n If you need help with your SEO action plan, contact us for a free quote<\/a>, and let’s talk.<\/strong><\/em><\/p>\n Executing SEO tasks with precision and purpose can significantly influence your website’s performance. Prioritizing these tasks to maximize their impact requires a well-defined strategy considering both short-term gains and long-term objectives.<\/p>\n To start, analyze your current SEO landscape. Identify keywords that drive the most traffic and conversions. This data-driven approach enables you to allocate resources to tasks that align with your business goals. Additionally, top priorities should be auditing your website for technical issues and optimizing on-page elements. These foundational tasks lay the groundwork for effective SEO.<\/p>\n Once the essentials are addressed, turn your attention to content optimization. Conduct thorough keyword research to uncover valuable opportunities. Craft compelling, user-focused content that addresses searcher intent. This enhances your website’s relevance and drives organic traffic growth.<\/p>\n In the realm of link building, prioritize quality over quantity. Seek authoritative websites within your niche for potential collaborations. Secure high-quality backlinks that boost your search rankings and establish your website as a trusted resource.<\/p>\n Regular performance monitoring is key to maintaining SEO success. Leverage analytics tools to track keyword rankings, organic traffic, and conversion rates. This data empowers you to refine your strategy and reallocate resources as needed.<\/p>\n By implementing these prioritization strategies, you’ll ensure that your SEO efforts yield maximum impact. Remember, success in SEO requires a holistic approach encompassing technical excellence, content optimization, link building, and continuous performance analysis.<\/p>\n Step-by-Step Procedure: How to Prioritize and Execute SEO Tasks for Maximum Impact<\/strong><\/p>\n This step-by-step guide is designed to assist in efficiently prioritizing and implementing SEO tasks, with maximum impact, for maximum search engine visibility and site performance goals.<\/p>\n","protected":false},"excerpt":{"rendered":" Each new year, millions of people create New Year\u2019s resolutions. They vow to eat better. To exercise more. To spend less time working and more time with family. Resolutions How to make sure the SEO work gets done Resolve to get SEO things done this year FAQ: How Do I Prioritize and Execute SEO Tasks […]<\/p>\n","protected":false},"author":35,"featured_media":77620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1607,1608,1232,1606,1609],"acf":[],"yoast_head":"
\nThe secret to success is right in your hands.<\/p><\/blockquote>\n<\/a>How to Make Sure the SEO Work Gets Done<\/h2>\n
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<\/a>Resolve to Get SEO Things Done This Year<\/h2>\n
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<\/a>FAQ: How Do I Prioritize and Execute SEO Tasks for Maximum Impact?<\/h3>\n
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