Content Development & SEO Content Services

You need content — or better content. Either you believe it, or you’ve been told. Here are some of the benefits of working with Bruce Clay, Inc. to write your website content.

Speed: We improve or add to your website content faster. Content is what convinces your website visitors to buy, and it’s a significant factor that search engines like Google use to rank your website. With our SEO writers on your team, you’ll add content to your website faster than if you were writing it on your own. Publishing faster means you’re on the way to results faster.

Quality: We write content that engages and ranks. Content that works hard for your business attracts visitors and is also written in a way that search engines understand and use to evaluate and rank your pages compared to all the others on the web. Our content specialists are experts at creating content that achieves both of these goals.

Flexibility: ​We tailor your content project to your budget and priorities. We can create entirely new sections of a website, write a selection of critical pages, or provide keyword guidance and page optimisation/editing for clients with in-house copywriting staff.

Integrated with SEO: Content is driven by the SEO team and client requirements. SEO content projects are part of larger SEO projects and as such, are directed toward specific strategies and goals. Our writers work closely with clients and the SEO team throughout the writing process. We ensure the content meets ​all needs and standards. We produce web page copy that is unique, high-quality, and rank-worthy that will contribute to a business’s search and marketing goals.

If you need content optimisation, creation, or editing, we deliver content that assists your ​SEO goals. Here, we overview our SEO-minded content services.

• SEO content writing: content development and editing
• Do-it-yourself content resources
• FAQ: How can professional content creation enhance my website’s performance?

SEO Content ​Writing: Content Development and Editing

Did you know your website content can serve multiple goals? Website content can:

• Inform and educate visitors
• Persuade and sell products and services
• Cause your website to rank well in search results

The SEO content services we offer include writing, editing, and optimising text. Our content services are tailored to your business’s needs.

We solve these common SEO content problems:

• Duplicate content: When duplicate content is holding back a site’s rankings, we write unique, optimised content. Replacing manufacturer descriptions on ecommerce sites is a common example scenario where Bruce Clay, Inc. copywriters will be called on to replace duplicate content.
• Thin content: Google ​defines thin content as content that adds no value. Google penalizes sites with thin content ​by demoting search engine rankings. You might commonly see thin content on affiliate ​websites or autogenerated by a content management system. We enrich thin content with unique, relevant, and appropriately optimised content.
• Unoptimised content: Content that isn’t thoughtful, strategic, and purposeful can water down website relevance and drag down rankings with it. Bruce Clay, Inc.’s SEO content services lift the dead weight of unoptimised content by reviewing content to ensure it’s optimised according to best practices.
• Unclear content or content that needs an editor: Content should be free of typos, errors, and unclear wording, and content should motivate a reader to take action. Google scores content quality by looking for these qualities. Content can’t just “get a point across” — it needs to match the tone and professionalism of the organisation it represents. We can match your website content quality with your business’s exceptional quality.
• Needed content: At times, our clients’ websites are found to be missing content in critical places, like the home page or landing pages. We write unique content that is optimised to match prime keywords that your customers are using to find your business in a search engine. The content fits the audience and the brand and creates a deeper connection with future customers. We can also be at hand to write specialty marketing content, including announcements and press releases — content that sets the business apart, establishes authority and expertise, and is optimised for search traffic and online branding.

Our content team works closely with you at all stages of the process to ensure it meets your needs, voice, brand, and SEO objectives. Request more info if you’re interested in working with a professional SEO content development team to elevate your website quality.

Do-It-Yourself Content Resources

Don’t have the budget for professional content services? If you’re writing, editing or intend to assess your own content, take advantage of these resources.

1. Content Marketing Strategies for Professionals – Learn how to create and effectively share compelling content that attracts clicks, conversions, and links. With insights from more than a dozen expert contributors, this book by Bruce Clay and PR pro-Murray Newlands is a comprehensive guide to content development and strategy. Advice is organised by content type; blogging, curated content, video, images, live events, and social media are each covered in-depth, along with recommendations for using various content types together for amplified reach and results.
2. The Bruce Clay, Inc. Blog – Looking for in-depth articles on the best practices of SEO-minded content? Then, you’ll want to check out the Bruce Clay, Inc. Blog. Read the blog, updated several times a week, to stay abreast of the latest SEO and content development news. The blog features articles on SEO, social media marketing, paid search marketing, and more.

Learn More about Our Content Services

Want to learn more about content services tailored to meet the needs of your unique business? Call us today at 1300 732 734 or request a quote online and discover the personalised solutions we can offer to ​make your content work harder for you.

FAQ: How can professional content creation enhance my website’s performance?

Professionally crafted articles, blog posts, and multimedia offerings provide valuable insights, solutions, and entertainment, fostering a connection that keeps visitors returning. Regular updates, infused with a unique voice and style, build anticipation and trust, turning casual browsers into loyal patrons.

Search engines are the modern-day gatekeepers to the internet. By optimising your website’s content with relevant keywords, authoritative backlinks, and proper formatting, you create a compelling case for search engines to rank your pages higher. Professional content creation ensures a seamless fusion of valuable information and search engine optimisation (SEO) techniques, propelling your website to the forefront of search results.

Credibility is the cornerstone of online success. Your brand will succeed more if you create accurate, insightful, and researched content. If your visitors perceive your website as a trustworthy information source, they are likelier to engage, share, and recommend your content. Producing consistent and high-quality material will establish your brand as an authority while building a loyal following base.

Beyond written content, visual elements such as images, infographics, and videos add a dynamic dimension to your website. Professional content creation extends to these mediums, enhancing user experience and comprehension. Engaging visuals complement written information, catering to diverse learning styles and ensuring your message resonates deeply with a wider audience.

Incorporating professional content creation into your website strategy requires meticulous planning and execution. It involves identifying your target audience, conducting thorough research, devising a content calendar, and enlisting skilled writers or creators. Regular analysis of user engagement and SEO metrics guides ongoing improvements, ensuring your content remains aligned with evolving audience preferences and search engine algorithms.

Step-by-Step Procedure: Enhancing Website Performance through Professional Content Creation

1. Identify your target audience and their preferences.
2. Conduct comprehensive research on trending topics, keywords, and industry developments.
3. Develop a content calendar outlining the frequency and types of content to be created.
4. Enlist professional writers, designers, and creators who align with your brand’s voice and vision.
5. Prioritise accuracy, credibility, and value in every content.
6. Incorporate SEO techniques, including relevant keywords, meta descriptions, and internal/external linking.
7. Create diverse content formats like articles, blog posts, videos, infographics, and podcasts.
8. Maintaining a consistent posting schedule keeps your audience engaged and informed.
9. Encourage social sharing and engagement to amplify your content’s reach.
10. Monitor website analytics to track user engagement, traffic sources, and bounce rates.
11. Adapt your content strategy based on analytics insights and audience feedback.
12. Continuously optimise content for mobile devices to cater to on-the-go users.
13. Foster collaborations with influencers and other brands to expand your content’s reach.
14. Leverage email marketing to distribute your content directly to interested subscribers.
15. Implement a user-friendly website design that complements your content’s visual elements.
16. Engage with your audience through comments, forums, and interactive content.
17. Regularly update and repurpose evergreen content to ensure its relevance.
18. Stay updated on industry trends and technological advancements to remain ahead.
19. Adapt your content strategy based on emerging platforms and consumption habits.
20. Evolve your content creation process by incorporating lessons learned and experimenting with new formats.

Professional content creation is the catalyst that propels your website’s performance to new heights. By fostering engagement, optimising for search engines, and establishing brand credibility, your website becomes a compelling hub of valuable information and a trusted resource within your industry.