{"id":40862,"date":"2016-06-09T10:19:01","date_gmt":"2016-06-09T17:19:01","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=40862"},"modified":"2019-07-08T10:54:11","modified_gmt":"2019-07-08T17:54:11","slug":"social-media-networks-business-invest","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/social-media-networks-business-invest\/","title":{"rendered":"Which Social Media Networks Should Your Business Invest In?"},"content":{"rendered":"<p>Are you evaluating the many social media networks and aren\u2019t sure which would return the most benefit for your investment if you were to build an active presence for your business?<\/p>\n<p>With so many choices, kicking off social media marketing can be overwhelming. To help you choose the best fit social networks for your business, we&#8217;re shining a light on:<\/p>\n<ul>\n<li>The primary user base of the most popular social networks<\/li>\n<li>What brands are doing to find success marketing on each<\/li>\n<li>Guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on each platform<\/li>\n<li>And any special considerations to be aware of that engagement on the platform may require<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40867 alignnone\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/06\/Social-Media-Network-Showdown.jpg\" alt=\"Social Media Network Showdown\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/Social-Media-Network-Showdown.jpg 1200w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/Social-Media-Network-Showdown-300x157.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/Social-Media-Network-Showdown-768x401.jpg 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/Social-Media-Network-Showdown-1024x535.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/Social-Media-Network-Showdown-600x314.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>These are the six social networks covered here:<\/p>\n<ol>\n<li><a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/which-social-networks-should-my-business-invest-in.htm#P\">Pinterest<\/a><\/li>\n<li><a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/which-social-networks-should-my-business-invest-in.htm#I\">Instagram<\/a><\/li>\n<li><a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/which-social-networks-should-my-business-invest-in.htm#G\">Google+<\/a><\/li>\n<li><a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/which-social-networks-should-my-business-invest-in.htm#L\">LinkedIn<\/a><\/li>\n<li><a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/which-social-networks-should-my-business-invest-in.htm#F\">Facebook<\/a><\/li>\n<li><a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/which-social-networks-should-my-business-invest-in.htm#T\">Twitter<\/a><\/li>\n<\/ol>\n<p>You can jump to each section from the link above.<\/p>\n<h2>Criteria for Evaluating a Social Investment<\/h2>\n<p>Here are some questions to ask to decide if a\u00a0social network is right for your business:<\/p>\n<ul>\n<li>Are my target users among this network\u2019s user base?<\/li>\n<li>Does my business\u2019s products or services fit the type of content that is popular on this network?<\/li>\n<li>Can I commit resources to an ongoing campaign to create or publish content that is popular on this network?<\/li>\n<li>What are the ideal actions a user could take from this network that would benefit my business?<\/li>\n<\/ul>\n<p>Below you\u2019ll find each network\u2019s primary user demographics and the popular content types as well as an example of a brand that has built a loyal and engaged community of followers.<\/p>\n<p>While the examples of brands making each network work for them provides a template of what your business might be able to do, what has worked in the past is certainly not the limit to what could work in the future.<\/p>\n<p>It\u2019s important to note that every successful campaign strategy begins with creative thinking about a business brand <em>and the audience it serves<\/em>. In other words, your brand story could break the mold and be the next case study of a business doing social right!<\/p>\n<p><a name=\"P\"><\/a><\/p>\n<h2>Pinterest: Visual Candy Collectors<\/h2>\n<p><img decoding=\"async\" class=\"alignnone\" title=\"Screenshot of Sephoras pinterest\" src=\"http:\/\/www.bruceclay.com\/newsletter\/volume122\/Screenshot%20of%20Sephoras%20pinterest.jpg\" alt=\"Screenshot of Sephoras pinterest\" usemap=\"#rade_img_map_1397667766316\" width=\"575\" \/><\/p>\n<ul>\n<li>Popular content: Food, fashion, d\u00e9cor and DIY images that users find around the web<\/li>\n<li>Most followed brands are Perfect Pallet, Real Simple and The Beauty Department<\/li>\n<li>Established in 2010<\/li>\n<li>100 million active users<\/li>\n<li>85 percent of users are female<\/li>\n<\/ul>\n<p>Pinterest users post images to the platform (usually images they came across while browsing the web, sometimes images or graphics they may have created or published themselves) sorting or categorizing them by theme or subject matter which other users can then follow or browse. Pinterest has become a hub of inspiration for creatively inclined people, 4 out of 5 of whom are women. The industry themes that thrive on Pinterest include:<\/p>\n<ul>\n<li>Wedding and event planning<\/li>\n<li>Home d\u00e9cor<\/li>\n<li>Recipes<\/li>\n<li>Fashion<\/li>\n<li>Crafting and DIY<\/li>\n<\/ul>\n<h3>A Brand\u2019s Pinterest Success<\/h3>\n<p>Upscale cosmetic retailer Sephora joined Pinterest in 2012. The brand boasts more than 290,000 followers and 6,500 pins showcasing product lines, tutorials for how to use their products and beauty looks created with their products, in other words, their products at work.<\/p>\n<p>Since Sephora began advertising on Pinterest, Pinterest became one of Sephora.com&#8217;s top ten sources\u00a0of referral traffic. Not only is Sephora boosting its reach with Pinterest, but it\u2019s also able to improve its offerings via the data collected through it. Sephora learns about their users and the products they are most interested in, along with other key marketing information, by mining their Pinterest data.<\/p>\n<p>How new content will be used on Pinterest is a consideration of every new campaign. &#8220;When we create content for our site or emails, we think of additional ways that we can help the story along on Pinterest,&#8221; said Sephora CMO Julie Bornstein. &#8220;We use web analytics to look at top pins, test quote layouts from brand founders, and try different product shots \u2014 we spend time learning about what works and experiment often to get it right.&#8221;<\/p>\n<p><a name=\"I\"><\/a><\/p>\n<h2>Instagram: Public Diarists<\/h2>\n<ul>\n<li>Popular content: Photos by celebrities and brands revealing what goes on behind the scenes and glamorous lifestyles<\/li>\n<li>Most popular brands are Nike, Starbucks and NBA<\/li>\n<li>Launched in October 2010<\/li>\n<li>400 million active users and counting<\/li>\n<li>80 million photos shared per day<\/li>\n<li>Men and women are rather evenly represented among Instagram\u2019s young (18-29) user base<\/li>\n<\/ul>\n<p>On Instagram, users publish photos and videos (up to 15 seconds) dressed up with filters, user tagging and hashtags. Brands that succeed on Instagram are those with stories to tell, drawing users into the lifestyle the brand is portraying through the vignettes and characters featured in their photo stream.<\/p>\n<p>Here&#8217;s a photo from BCI&#8217;s Instagram account. That&#8217;s BCI&#8217;s content and media manager Virginia Nussey, me, and senior technical writer Paula Allen (left to right) showing some behind-the-scenes fun at the office on Flannel Friday.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BDGjA55sViN\/\" target=\"_blank\">A photo posted by Bruce Clay, Inc. (@bruceclayinc)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-03-18T17:11:50+00:00\">Mar 18, 2016 at 10:11am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<h3>A Brand\u2019s Instagram Success<\/h3>\n<p>The ice cream purveyor Ben &amp; Jerry&#8217;s reached 9.8 million users on Instagram through a paid ad campaign on the network. The campaign consisted of 4 sponsored images of its ice cream disseminated among a target audience of 18- to 35-year-olds in the U.S. over eight days. The end result was greater top-of-mind recall, brand recognition and product demand.<\/p>\n<p>&#8220;Since its launch, Instagram has provided us with an amazing platform to connect with our fans and tell our story visually. Ads on Instagram let us reach and engage with more fans about our flavors, fun and values,&#8221; said Mike Hayes, digital marketing manager at Ben &amp; Jerry&#8217;s.<\/p>\n<p><strong> <em> Also see <a href=\"https:\/\/www.bruceclay.com\/blog\/instagram-shopping\/\">4 Reasons Your Retail Brand Needs to Be on Instagram Right Now<\/a>.<\/em> <\/strong><\/p>\n<p><a name=\"G\"><\/a><\/p>\n<h2>Google+: Conversationalists Plus Max SEO Benefits<\/h2>\n<ul>\n<li>Popular content: Articles on Internet marketing, business and technology \u2013 which is no surprise considering the top eight occupations among Google+ users are engineers, developers, designers, software engineers, web developers, writers, software developers and programmers. Google+ is also popular among photographers who use Google+ to showcase their work (and, fittingly, photographer is the ninth most commonly listed occupation on Google+).<\/li>\n<li>Launched in June 2011<\/li>\n<li>300 million active users and counting<\/li>\n<li>68% of users are male<\/li>\n<li>Special note to consider in a business\u2019s evaluation for network investment: There are SEO benefits to Google+ including increased visibility opportunities for a business\u2019s content to be displayed in search results, and a quick way to get content crawled by Google<\/li>\n<\/ul>\n<p>Brands leading the way on Google+ include:<\/p>\n<ul>\n<li>Topshop<\/li>\n<li>TOMS<\/li>\n<li>H&amp;M<\/li>\n<li>The Financial Times<\/li>\n<li>Cadbury<\/li>\n<li>Mashable<\/li>\n<li>Fitbit<\/li>\n<li>Flixster<\/li>\n<li>Hotel Tonight<\/li>\n<\/ul>\n<p>Read <a href=\"https:\/\/www.google.com\/+\/business\/brands\/casestudies.html\" target=\"_blank\" rel=\"nofollow\">brand stories<\/a> and <a href=\"https:\/\/developers.google.com\/identity\/\" target=\"_blank\" rel=\"nofollow\">case studies<\/a> for each of these companies.<\/p>\n<h3>A Brand\u2019s Google+ Success<\/h3>\n<p>Like many other leading brands on Google+, British chocolatier <a href=\"http:\/\/services.google.com\/fh\/files\/blogs\/cadbury_case_study.pdf\" target=\"_blank\" rel=\"nofollow\">Cadbury<\/a> has leveraged Google+ to create conversations via Hangouts On Air.<\/p>\n<p>&#8220;The thing that&#8217;s most different (on Google+) is Hangouts \u2013 you can&#8217;t really do it on any other platform. We&#8217;ve done three hangouts so far. The first one we created a chocolate version of our Google+ page. Then we did a second with Rebecca Adlington, one of the Olympians we&#8217;re sponsoring \u2026 We just met up with one of chocolate tasters and had an informal discussion on the basics of chocolate,&#8221; said Jerry Daykin, Cadbury&#8217;s social media and community manager.<\/p>\n<p>&#8220;We spent quite a long time with our first Hangout thinking what will we do, when will we do what, and made it quite complicated in our head. And the reality was it&#8217;s as easy as having a conversation with someone face-to-face &#8230; My favorite feature about Hangouts On Air is the ability to have this really close connection to a small group of people but do it in a way that lets thousands of people see it.&#8221;<\/p>\n<p><a name=\"L\"><\/a><\/p>\n<h2>LinkedIn: Consultants, Personal Brands and B2B Reach<\/h2>\n<ul>\n<li>Popular content: Professional profiles and resumes, business-centric news and articles, and job opportunities<\/li>\n<li>Established in May 2003<\/li>\n<li>400 million members<\/li>\n<li>3 million business pages<\/li>\n<li>Top company pages on LinkedIn include Mashable, HubSpot, NPR, Kellogg and AppleOne<\/li>\n<\/ul>\n<p>Among LinkedIn&#8217;s users are many owners, presidents, founders and C-Suite executives \u2013 i.e., people with the ability to make change, hire companies and acquire new talent. If you are a B2B company, LinkedIn provides a golden opportunity to market your company in front of businesses who can hire you.<\/p>\n<h3>A Brand\u2019s LinkedIn Success<\/h3>\n<p>One such B2B company advertising on LinkedIn is marketing software company HubSpot. HubSpot uses LinkedIn to distribute white papers, drive traffic to their own site, increase high quality leads, and reach targeted professional industries.<\/p>\n<p>&#8220;With LinkedIn, we&#8217;re able to truly identify our core audience by going a step further and targeting by company, job title, job function and groups,&#8221; said Dan Slagen, head of paid search marketing at HubSpot. &#8220;This gives us the unique ability to tailor messaging and target the exact audience segment that we need.&#8221;<\/p>\n<p>For HubSpot, LinkedIn advertising resulted in a <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/marketing-case-studies\" target=\"_blank\" rel=\"nofollow\">lower cost-per-click rate<\/a> than with search engine advertising. Slagen said that the CPC averaged at $3, &#8220;which is actually a fraction of the cost of paid search advertising &#8230; on traditional PPC search engines, we&#8217;ve seen average CPC rates that are &#8230; as much as three times higher.&#8221;<\/p>\n<p><a name=\"F\"><\/a><\/p>\n<h2>Facebook: Local and National Brands Alike, but Come with a Budget<\/h2>\n<ul>\n<li>Popular content: Photos (including selfies), coordination of social plans, posts about what people are doing, likes and shares of content found on the web<\/li>\n<li>Established in July 2004<\/li>\n<li>More than 50\u00a0million business pages<\/li>\n<li>1.65\u00a0billion active monthly users \u2013 with this many users, everyone\u2019s on there, which is how Facebook has been able to grow its ad products that feature a high degree of audience targeting capabilities<\/li>\n<li>Special note to consider in a business\u2019s evaluation for network investment: paid promotion is required for visibility<\/li>\n<\/ul>\n<p>Facebook has been the dominant platform within the social media sphere for many years. It has the most users, and, speaking to its prominence users\u2019 daily lives, <a href=\"https:\/\/www.statisticbrain.com\/facebook-statistics\/\" target=\"_blank\" rel=\"&amp;nofollow\">48 percent of 18-34 year old Facebook users<\/a>\u00a0check Facebook when they wake up. But when talking about Facebook as a marketing channel today, the discussion must begin with advertising.<\/p>\n<p>If you\u2019re considering investing in Facebook for your business, you should understand that you will likely need to dedicate an advertising budget for promoting your content on the network, even among your own fans. Without paid promotion, Facebook reportedly shows brand page content to a mere <a href=\"https:\/\/www.adweek.com\/digital\/facebook-reportedly-slashing-organic-reach-pages-156417\/\" target=\"_blank\" rel=\"nofollow\">1 to 2 percent<\/a> of a page\u2019s followers. In order for a brand page\u2019s posts to show to its fans and followers, reach must be amplified by paid promotion.<\/p>\n<p>Facebook points to the following industries as <a href=\"https:\/\/www.facebook.com\/business\/industries\" target=\"_blank\" rel=\"nofollow\">leaders in Facebook advertising<\/a>:<\/p>\n<ul>\n<li>Automotive<\/li>\n<li>Consumer goods<\/li>\n<li>Financial services<\/li>\n<li>Gaming<\/li>\n<li>Politics<\/li>\n<li>Retail\/ecommerce<\/li>\n<li>Technology<\/li>\n<li>Travel<\/li>\n<\/ul>\n<h3>A Few Brands\u2019 Successes on Facebook<\/h3>\n<p>On Facebook, national brands and local retailers alike successfully pay to play with the social networks. Global retailer <a href=\"https:\/\/www.facebook.com\/business\/success\/michael-kors\" target=\"_blank\" rel=\"nofollow\">Michael Kors<\/a>, for example, was able to use Facebook ads to drive more than one million view to its sneaker videos, increasing brand awareness and sales.<\/p>\n<p>Sam&#8217;s Chowder House, a locally owned restaurant in San Francisco, attributed a <a href=\"https:\/\/www.facebook.com\/business\/success\/sams-chowder-house\" target=\"_blank\" rel=\"nofollow\">19 percent increase in guests<\/a> and revenues to Facebook&#8217;s promoted posts. The day after their most successful promoted posts, they experienced 58 percent sales increase and 22 percent guest count increase.<\/p>\n<p><a name=\"T\"><\/a><\/p>\n<h2>Twitter: Build Awareness Through Fast Feedback<\/h2>\n<ul>\n<li>Popular content: Users have 140 characters to broadcast commentary, links and images or converse with other users. The avenues of success on Twitter are broad and varied, with popular accounts ranging from musing celebrities (@ladygaga) to humorous shticks (@shitmydadsays) to businesses providing stellar customer service (@JetBlue) to food trucks tweeting the day\u2019s location (@CurbsideCupcake)<\/li>\n<li>Established in March 2006<\/li>\n<li>310 million active users on Twitter<\/li>\n<li>83\u00a0percent of Twitter users access Twitter from a mobile device<\/li>\n<\/ul>\n<p>Compete.com recently looked at the online habits of 2,000 consumers and found that 38.9 percent of users made online purchases from retailers whose tweets they had seen \u2026 compared to only 26.9 percent of users who made online purchases without being exposed to any tweets. A brand that tweets stands to gain a 37 percent increase in online sales.<\/p>\n<p>\u201cConsumers who see Tweets from retailers are people who, for one reason or another, are engaged in conversation about or with that retailer. These people prove to also be much more likely to shop and buy from retailers\u2019 websites \u2026 The results demonstrate that more exposure correlates with more retail activity.\u201d<\/p>\n<p>Here&#8217;s a photo tweet by @BruceClayInc of me speaking on social media marketing at a recent event in LA. Photos are easy to post to Twitter through the mobile app, and tend to get higher engagement than tweets without images.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Branding on Instagram and Snapchat panel at Media Leaders Growth Summit <a href=\"https:\/\/twitter.com\/hashtag\/dgs16?src=hash\">#dgs16<\/a> <a href=\"https:\/\/t.co\/eQoIi1Sr9H\">https:\/\/t.co\/eQoIi1Sr9H<\/a> <a href=\"https:\/\/t.co\/OJIAn8zV92\">pic.twitter.com\/OJIAn8zV92<\/a><\/p>\n<p>&mdash; Bruce Clay, Inc. (@BruceClayInc) <a href=\"https:\/\/twitter.com\/BruceClayInc\/status\/728660275637915648\">May 6, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>A Few Brands\u2019 Successes on Twitter<\/h3>\n<p>As with Facebook, brands of all sizes and from all industries are using Twitter. Chicago bakery\u00a0Whipped Bakeshop used a promoted account to increase followers in Philadelphia and attract new customer. The Barack Obama presidential campaign used promoted trends get keep voters informed in real time and gain record engagement in 2008. The American Red Cross used promoted tweets to drive donations (reaching 100% of its goal) and attract new volunteers.<\/p>\n<h2>Next Steps for a Social Media Marketing Strategy<\/h2>\n<p>Success in social media marketing is measured by the quality of interactions over the quantity of interaction. No matter how your business\u2019s online social presence develops, it\u2019s critical to determine and track metrics that align with your business goals so you can decide what\u2019s working and what\u2019s not.<\/p>\n<p>As you\u2019re deciding what social network to invest in, determine the metrics you\u2019ll be tracking to measure your efforts. That way, when you\u2019ve launched a campaign to build brand awareness, provide customer service, enhance visibility of your products, and grow loyalty, you\u2019ll be able to tell if your efforts are making progress for your business and adjust your tactics accordingly.<\/p>\n<h3>Want Social Media Recommendations\u00a0Just for\u00a0Your Business?<\/h3>\n<p>If you&#8217;re interested in a free 15-minute social media review from me, BCI&#8217;s social media editor, and learning more about how we can help you build your\u00a0online presence, <a href=\"https:\/\/www.bruceclay.com\/quoteform\/\">let us know<\/a> and we&#8217;ll be in touch!<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/smm\/services\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40871\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/06\/hero-smm.jpg\" alt=\"hero-smm\" width=\"600\" height=\"122\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/hero-smm.jpg 1000w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/hero-smm-300x61.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/hero-smm-768x156.jpg 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/06\/hero-smm-600x122.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you evaluating the many social media networks and aren\u2019t sure which would return the most benefit for your investment if you were to build an active presence for your business?<\/p>\n<p>With so many choices, kicking off social media marketing can be overwhelming. To help you choose the best fit social networks for your business, we&#8217;re shining a light on:<\/p>\n<p>\u2022 The primary user base of the most popular social networks<br \/>\n\u2022 What brands are doing to find success marketing on each<br \/>\n\u2022 Guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on each platform<br \/>\n\u2022 And any special considerations to be aware of that engagement on the platform may require<\/p>\n<p>These are the six social networks covered here:<\/p>\n<p>\u2022 Pinterest<br \/>\n\u2022 Instagram<br \/>\n\u2022 Google+<br \/>\n\u2022 LinkedIn<br \/>\n\u2022 Facebook<br \/>\n\u2022 Twitter<\/p>\n<p>Read <a href=\"http:\/\/www.bruceclay.com\/blog\/social-media-networks-business-invest\/\">Which Social Media Networks Should Your Business Invest In?<\/a><\/p>\n","protected":false},"author":154,"featured_media":40867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[29],"tags":[188,18,1106,1242,1234,81],"acf":[],"yoast_head":"<title>Which Social Media Networks Should My Business Invest In? - BruceClay<\/title>\n<meta name=\"description\" content=\"Are you evaluating the many social media networks and aren\u2019t sure which would return the most for your investment? 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