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Keyword research is a big job, and you need the right tools to do it successfully. There are plenty of keyword suggestions and research tools on the market \u2014 here are seven of them (in alphabetical order) you should be using to better meet your audience’s needs and rank better in search.<\/p>\n
FAQ: How can I leverage keyword research tools to enhance my content strategy and SEO efforts?<\/strong><\/a><\/p>\n Answer The Public<\/a> serves questions and phrases related to your keyword by using autocomplete data from search engines.<\/p>\n Add the data to your keyword research list, then write content to address each relevant question or phrase. You can write a separate webpage for each question or phrase, or include a bunch of them within one article (you might even rank for a featured snippet <\/a>if you do it the right way).<\/p>\n You can do a couple of searches for free each day, or upgrade to a paid subscription<\/a>.<\/p>\n If you\u2019re trying to compete in Bing, then you\u2019ll want to use its Webmaster Tools keyword research tool<\/a> to discover the keywords and phrases people are using on the Bing search engine.<\/p>\n Take your seed list of keywords and input them into the tool. The keyword tool will suggest matching or relevant keywords related to them, including search volume and trends. Keywords suggestions fall into the following three categories: related, questions, or newly discovered.<\/p>\n Plus, the tool also provides the top-ranked URLs for the root keywords and can also give data on the keywords that are already driving traffic to your website. There are all sorts of filters you can apply to the data to refine it as well.<\/p>\n Bing Webmaster Tools keyword research feature is free for those who have an account.<\/p>\n The Google Ads Keyword Planner<\/a> is not just for advertisers; it\u2019s also a handy SEO keyword research tool for websites competing in Google.<\/p>\n Input your seed list and the keyword suggest tool will help you find the most relevant keywords. Or, you can enter your website and Google will look for keywords related to the content.<\/p>\n The Keyword Planner gives data on search volume and will provide bid estimates for advertisers (which can also help gauge how competitive a keyword in organic search will be). You can narrow down your search by using various filters as well.<\/p>\n Keyword Planner is free for anyone who has a Google Ads account.<\/p>\n Google Trends<\/a> offers \u2014 you guessed it \u2014 trends on search queries. You can enter a given keyword and get various data points on it, including:<\/p>\n You can also apply filters like what type of search \u2014 web search, image search, news search, etc.<\/p>\n You can also check out the Trending Now page to see what\u2019s currently trending around the world. This can be useful for writing on timely topics.<\/p>\n Google Trends is a free keyword research tool.<\/p>\n Ahrefs\u2019 Keyword Generator<\/a> is a keyword suggestion tool that lets you enter up to 10 words or phrases and generates keywords for the search engine of your choice (there are nine of them), including Google, Bing, YouTube, Amazon and more. Filter by country.<\/p>\n The data is offered up into six categories of keyword types, including: Phrase match, having the same terms as your seed list, keywords the top-competing pages also rank for, search suggestions via autocomplete, newly discovered keywords and question formats.<\/p>\n Get data like keyword difficulty scores and search volume for each keyword listed. You can use filters to find those keywords with good search volume and low competition (the sweet spot!).<\/p>\n Also, find out any SERP features associated with that keyword (a must when you are doing a whole-SERP SEO strategy<\/a>). And, you can use this tool to find out SEO metrics on the top-ranked webpages for a term, too.<\/p>\n You can use the free version with limited functionality, or try a paid trial for a small fee. After that, if you upgrade to a subscription<\/a>, the Lite version is $99 per month, and the Standard version is $199 per month at the time of writing.<\/p>\n Of course, we have to mention our solution to keyword research, too, and that\u2019s our Keyword Suggestions<\/a> tool, which is part of our SEOToolSet\u00ae.<\/p>\n With the Keyword Suggestions tool, you can find terms that are semantically related to the keywords in your seed list. The tool can provide search activity for each keyword, three metrics to indicate competitiveness, categories, and a trending chart.<\/p>\n The SEOToolSet allows you to research keywords further by presenting more data, including keyword relative \u201cactivity\u201d as a search query.<\/p>\n You can use the Keyword Suggestions tool for:<\/p>\n The SEOToolSet offers a free trial and then is $24.95 per month<\/a> after that. The free version of the Keyword Suggestion tool<\/a> will serve up five related words and phrases to your keyword (entered one at a time) pulled from search engine data.<\/p>\n QuestionDB<\/a> allows you to enter a broad keyword and find relevant questions related to it, pulled from its database of more than 32 million questions that \u201chave been asked on various websites over time.\u201d<\/p>\n The generated list will give you the relevant questions for keywords, plus volume and difficulty data from DataForSeo, an SEO data API provider. (\u201cKeyword difficulty represents the median backlink profile strength of the top 10 webpages ranking for a specific keyword,\u201d according to DataForSEO.) From here, you can view related topics and download the list of questions.<\/p>\n QuestionDB is free with limited functionality, offering 50 results per search. You can upgrade<\/a> for deeper dives into the data and unlimited searches for $15 per month at the time of writing.<\/p>\n Keyword research is not a small feat, and the right tools can help you get the keywords most relevant to your audience and your business. For more on keyword research, check out:<\/p>\n Don\u2019t have the time or resources to conduct thorough keyword research? Let our SEO experts do the work for you. Schedule a free 1:1 consultation<\/a> to discuss how we can help.<\/strong><\/em><\/p>\n Navigating the complexities of content strategy and search engine optimization demands strategic precision. Keyword research tools are beacons of insight, guiding your content toward relevance and your SEO efforts toward success.<\/p>\n Engaging in a comprehensive content strategy necessitates more than just high-quality writing; it involves strategic keyword integration. Keyword research tools serve as the compass in this journey. By delving into these tools, you uncover trending keywords and gain insights into what your target audience seeks. This valuable understanding empowers you to curate content that resonates deeply with your readers.<\/p>\n Seamless integration of meticulously researched keywords directly influences your search engine rankings. Search engines thrive on relevancy, and these tools offer you the means to align your content with user intent. As you strategically pepper your articles with these keywords, you provide search engines with clear signals, ultimately enhancing your chances of climbing the results ladder.<\/p>\n One key advantage of leveraging keyword research tools lies in uncovering untapped niches. These tools illuminate the uncharted terrain of long-tail keywords, where competition might be less fierce and relevance is more attainable. Incorporating these hidden gems into your content enriches your strategy and helps you reach a more targeted audience.<\/p>\n Beyond keyword discovery, these tools facilitate monitoring and adaptation. Continuously tracking keyword performance offers insights into user behavior shifts. As search trends evolve, these tools empower you to adjust your strategy in real time, ensuring your content remains aligned with your audience’s evolving needs.<\/p>\n Keyword research tools transcend mere words; they are the compass, guide and beacon illuminating your path to successful content strategy and SEO. By harnessing their power, you position your content to resonate with audiences and increase search engine ranks.<\/p>\n Step-by-Step Procedure: How To Leverage Keyword Research Tools for Enhanced Content Strategy and SEO<\/strong><\/p>\n Revolutionize your SEO strategy by learning how to optimize content and target your audience effectively for enhanced search engine visibility. Try these essential tools and techniques.<\/p>\n","protected":false},"author":35,"featured_media":198198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1703,1425,1356,1751,1447,1608,1348,1471,1579,1053],"acf":[],"yoast_head":"<\/a>1. Answer The Public<\/h2>\n
![\"Answer](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/cat-sweater-question.png\")
<\/a>2. Bing Webmaster Tools Keyword Research<\/h2>\n
![\"Bing](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/how-to-do-seo.png\")
<\/a>3. Google Ads Keyword Planner<\/h2>\n
![\"Screenshot](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/seo-services-keyword.png\")
<\/a>4. Google Trends<\/h2>\n
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![\"Screenshot](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/seo-services-image.png\")
<\/a>5. Keyword Generator (Ahrefs)<\/h2>\n
![\"Screenshot](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/keyword-seo-services-image2.png\")
<\/a>6. Keyword Suggestions (SEOToolSet)<\/h2>\n
![\"Results](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/keyword-suggestions-image.png\")
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<\/a>7. QuestionDB<\/h2>\n
![\"QuestionDB](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2023\/08\/protein-powder-image3.png\")
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<\/a>FAQ: How can I leverage keyword research tools to enhance my content strategy and SEO efforts?<\/h3>\n
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