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Short on content ideas? Feeling uninspired? Never fear. I have five places where you get ideas for your next webpage or blog article.<\/p>\n
FAQ: How can I find compelling content ideas for my website or blog?<\/strong><\/a><\/p>\n One of the best places to start for content ideas from an SEO perspective is your keyword list. Of course, keyword phrases can look like \u201cblah\u201d to a writer and leave much room for interpretation.<\/p>\n So the goal here is to understand the angle for any given keyword. For this, you can turn to the search results (or use SEO tools<\/a> for better accuracy) to view the content on Page 1 of the search results for a keyword.<\/p>\n Creating great content then might be as simple as reviewing all the ranked content on Page 1, compiling ideas and then putting your expert spin on it.<\/p>\n Using keywords plus search results for inspiration is a great way to generate ideas for your next piece of content. But remember: No duplicate content. The content should still be original enough to stand out among the content that is already ranking.<\/p>\n There is a treasure trove of information right at your fingertips if you turn to the subject matter experts (SME) at your company or the client\u2019s company you serve.<\/p>\n If you haven\u2019t already, consider building a list of subject matter experts within the company and their areas of expertise.<\/p>\n You can use this list in different ways:<\/p>\n To formally set up these SMEs into a content program that will generate ideas for you, you are going to need buy-in from the top. In other words, make sure the higher-ups make it clear that content is an important initiative companywide.<\/p>\n It can be hard for people to want to divert their resources toward website content for the company when they have competing deadlines.<\/p>\n But permission from the boss can open up more opportunities for them to contribute. And some people may get excited about being able to share their ideas publicly.<\/p>\n You might consider creating a simple form where people can submit their content ideas as they have them, so you can add them to a backlog and use those ideas when you need them.<\/p>\n The people inside the company who are closest to the customer can offer a lot of ideas that can turn into great content.<\/p>\n It\u2019s not uncommon for the sales team, for example, to be short on the content they need to give to the prospect to either address their FAQs or move them further down the sales funnel. Why not help them out by creating a web asset they can use?<\/p>\n The marketing team should be well-versed on the customer and their needs as well. What sort of web content would help them in their efforts to reach the target audience?<\/p>\n If it\u2019s appropriate, reach out to the customer directly. Create an interview template you can ask of a small pool of customers or prospects to dig into their pain points, why they buy, why they don\u2019t buy, etc.<\/p>\n Speaking to these three groups can offer a ton of inspiration for content that will help the company succeed.<\/p>\n Have a list of your top competitors for the company. This could be both market competitors and the competitors you are up against in the search results for your target keywords.<\/p>\n I already wrote about how you can spy on content per keyword in Step 1, but here you can go a step further and click through to their blogs and websites. Take the time to note the topics they’re writing about.<\/p>\n Of course, not all SEO content is for blogs \u2014 you might also want to look at your competitor\u2019s navigation and main landing pages. When you are creating these types of pages for your company or client\u2019s website, you can reference what they are doing well and what you\u2019d do differently.<\/p>\n Start a spreadsheet with webpages\/topics and URLs from competitors that you can reference when you need inspiration for content. (Again, I\u2019m only talking inspiration here — the content needs to be original.)<\/p>\n You can repurpose any existing content you have for your website. Here are some ideas of content assets you can use to create webpages:<\/p>\n You can even repurpose previously published webpages into a new webpage. For example, you could start collecting URLs that are on the same or similar topic.<\/p>\n Do a site search using the website\u2019s search functionality or use the advanced search operator <\/a>\u201csite:\u201d to discover the webpages that exist on the site for a topic.<\/p>\n You might then decide to turn many URLs on the same or similar topic into one large guide, and then 301 redirect<\/a> all those other pages to the new URL.<\/p>\n Repurposing content takes advantage of all the hard work you or someone else has already put into a content asset. And it\u2019s an easy way to get ideas for web content.<\/p>\n Coming up with enough content ideas to fill your SEO program can be a struggle, especially if you\u2019ve been at it for a while. But revisiting the places outlined in this article when you\u2019re feeling short on creativity can fill your publishing schedule up quickly.<\/p>\n Ready to take the next step toward creating SEO-rich content for your company’s blog or website? We can help<\/a>.\u00a0<\/strong><\/em><\/p>\n Generating fresh and compelling ideas for websites and blogs is an important part of an SEO strategy. Finding inspiration can be challenging, but fear not, for I have curated valuable tips to help you discover content ideas that will engage your audience and boost your website’s success.<\/p>\n To begin, tapping into the vast potential of SEO is crucial. Keywords + search results are a goldmine for content ideas. Start by exploring your keyword list, but don’t stop there. Delve deeper into search results to understand the best angles for each keyword. By analyzing what content ranks on Page 1, you can compile unique ideas and add your expert touch to stand out from the crowd.<\/p>\n Another excellent resource for content ideas lies within your organization – the Subject Matter Experts (SMEs). Engaging with SMEs allows you to access a wealth of knowledge and expertise. Create a program that encourages SMEs to contribute ideas, provide expert quotes, or even become sounding boards for your content. Harnessing their insights will add credibility and value to your website or blog.<\/p>\n The sales, marketing, or customer support teams can also be invaluable sources of inspiration. Conversations with these teams can uncover frequently asked questions or pain points that your content can address. By creating web assets that assist sales or marketing efforts, you provide valuable content and enhance your website’s authority.<\/p>\n Analyzing competitors’ content is a strategy that can give you an edge. By exploring what your top competitors are writing about, you can identify gaps in the market or uncover new angles to approach common topics. Remember, this is for inspiration only; ensure your content remains original and adds value to your audience.<\/p>\n Repurposing existing content is a treasure trove of untapped potential. Gather training materials, podcasts, videos, or customer service logs to create new web pages. Combine similar topics into comprehensive guides or consolidate multiple pages for a better user experience. Repurposing saves time and effort while delivering valuable content to your audience.<\/p>\n Generating compelling content ideas for your website or blog requires a strategic approach. Utilize SEO insights, engage with SMEs, listen to your customers, analyze competitors and repurpose existing content.<\/p>\n Step-by-Step Procedure: How to Find Compelling Content Ideas for Your Website or Blog<\/strong><\/p>\n Here are five places to get ideas for your next webpage or blog article for your SEO program. <\/p>\n","protected":false},"author":35,"featured_media":196677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1113],"tags":[1530,1535,1534,1533,1531,1532],"acf":[],"yoast_head":"<\/a>1. Keywords + Search Results<\/h2>\n
<\/a>2. Internal Subject Matter Experts<\/h2>\n
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<\/a>3. Sales, Marketing, or the Customer<\/h2>\n
<\/a>4. Competitors<\/h2>\n
<\/a>5. Existing Content<\/h2>\n
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<\/a>FAQ: How can I find compelling content ideas for my website or blog?<\/h3>\n
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