![\"Optimizing](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/08\/optimizing-keywords-on-laptop-800px.jpg\")
<\/p>\n<\/p>\n
Optimizing content with keywords is one of the most common SEO practices out there. Even without technical SEO skills, content creators often perform this basic SEO function.<\/p>\n
Why is keyword optimization such a popular SEO technique? Simply put: it\u2019s an easy way to help your content compete in the search results.<\/p>\n
Of course, Google applies countless ranking signals when choosing a page to show up in the search results prominently. And Google is getting smarter all the time at matching a webpage to a search query. So, keyword optimization is not the only thing that matters. But it does.<\/p>\n
I\u2019ll show you next how you can properly optimize your content right within WordPress in a way that\u2019s so easy anyone can do it. No SEO skills are required.<\/p>\n
If you already \u201cget\u201d why keyword optimization matters or you want to get straight to the SEO plugin information, skip this section.<\/p>\n
If you\u2019re still here, let\u2019s talk about optimization.<\/p>\n
Having the right words in your content, making sure they show up often, and planning where they show up on the page can help Google understand that the webpage is a match for a search query.<\/p>\n
If you haven\u2019t yet picked your keywords, I suggest you read our beginner\u2019s guide on that topic here: What Are Keywords? Why Are Keywords Important to SEO? And How Do You DO Keyword Research?<\/a><\/p>\n As mentioned earlier, Google gets more sophisticated all the time. Keyword optimization had more clout in Google\u2019s ranking algorithm many years ago. But that doesn\u2019t mean Google still doesn\u2019t rely on keywords to understand your content.<\/p>\n This is an older article<\/a> from Google AI, but it reveals how words can help machines understand what a webpage is about. Google likely uses some form of TFIDF, as mentioned below, to measure term frequency in its ranking algorithm:<\/p>\n One way to approach the problem is to look for words that appear more often than their ordinary rates. For example, if you see the word \u201ccoach\u201d 5 times in a 581 word article, and compare that to the usual frequency of \u201ccoach\u201d — more like 5 in 330,000 words — you have reason to suspect the article has something to do with coaching. The term \u201cbasketball\u201d is even more extreme, appearing 150,000 times more often than usual. This is the idea of the famous TFIDF<\/a>, long used to index web pages.<\/em><\/p><\/blockquote>\n It\u2019s important to note that when you write content, you are already optimizing it for a keyword. Talking about any one topic at length naturally contains the words that are relevant to that topic.<\/p>\n However, keyword research and keyword optimization can boost the webpage\u2019s performance in the search results. That\u2019s because you strategically use words and phrases with a high search volume. They are still relevant to your topic, and data backs them up.<\/p>\n OK, let\u2019s dive into how to optimize your content with keywords using our WordPress SEO plugin<\/a>. (Get a free seven-day trial at that link if you\u2019re not already a user.)<\/p>\n Enter your target keywords within the Keywords tab in our WordPress SEO plugin. Many popular SEO plugins will only offer optimization functionality for one keyword. With ours, you can target many keywords per page.<\/p>\n Write the content within WordPress or upload your already-written content to the page.<\/p>\n Find out the specific goals for keyword density (how many times a keyword should be on the page). The top-ranked pages in the search results for each keyword are the basis for the advice. Any changes to the page will automatically update the goals.<\/p>\n See how your content distributes the keywords. Highlighting them helps you ensure that the text has a thorough distribution of keywords from top to bottom. This may impact the relevance of your webpage for a search query.<\/p>\n Make tweaks to your keyword optimization in WordPress based on suggested goals. The keyword counts are updated as you type when making changes in the content. Make sure you are meeting your keyword count goals and distributing your keywords evenly throughout.<\/p>\n That\u2019s it! Our WordPress SEO plugin makes doing basic but important SEO a breeze.<\/p>\n As a website ages, it has more and more content added to it. It\u2019s not always easy to remember if you\u2019ve written about a topic in the past.<\/p>\n Our WordPress SEO plugin allows you to quickly see how many pages of content you already have assigned a keyword\/topic and how they are performing.<\/p>\n View things like:<\/p>\n This allows you to better plan future content, to consider whether you\u2019ll combine existing pages on the same topic (something we talk about here<\/a> and Google talks about here<\/a>), and much more.<\/p>\n Ready to start optimizing your content in WordPress? Get your free trial of our WordPress SEO plugin now<\/a>.<\/em><\/strong><\/p>\n Read more on how the Bruce Clay SEO plugin helps you with:<\/p>\n WordPress, one of the most popular content management systems, provides numerous tools and techniques to help you achieve content optimization.<\/p>\n Keyword Research:<\/strong> Focus on Long-Tail Keywords:<\/strong> Keyword Placement:<\/strong> Use SEO Plugins:<\/strong> Optimize Images:<\/strong> Maintain Quality Content:<\/strong> Monitor Keyword Performance:<\/strong> Internal Linking:<\/strong> Mobile Optimization:<\/strong> Page Speed:<\/strong> User Experience:<\/strong> Secure Your Site:<\/strong> Regular Updates:<\/strong> Social Sharing:<\/strong> Backlinks:<\/strong> Follow these 15 steps to optimize your WordPress content using keywords. Search engine optimization (SEO) is an ongoing process, and keeping up-to-date with industry trends and algorithm changes is integral to its success.<\/p>\n","protected":false},"excerpt":{"rendered":" Optimizing content with keywords is one of the most common SEO practices out there. Even without technical SEO skills, content creators often perform this basic SEO function. Why is keyword optimization such a popular SEO technique? Simply put: it\u2019s an easy way to help your content compete in the search results. Of course, Google applies […]<\/p>\n","protected":false},"author":35,"featured_media":83383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1628,1356,1500,1232,1858,281],"acf":[],"yoast_head":"<\/a>How to Optimize Content with Keywords in WordPress<\/h2>\n
1. Plug in Your Keywords<\/h3>\n
![\"keywords-tab](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/08\/keywords-tab.png\")
\nKeywords tab in Bruce Clay SEO WP plugin<\/em><\/p>\n2. Write Your Content<\/h3>\n
3. View Keyword Count<\/h3>\n
![\"Keyword](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/08\/keywords-tab-goals.png\")
\nKeyword goals in Bruce Clay SEO WP plugin<\/em><\/p>\n4. View Keyword Distribution<\/h3>\n
![\"Keyword](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/08\/keyword-highlighting.png\")
\nKeyword distribution visual in Bruce Clay SEO WP plugin<\/em><\/p>\n5. Adjust and Recalculate<\/h3>\n
![\"Keyword](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/08\/keywords-in-content-goals.png\")
<\/p>\n<\/a>Bonus: View Content History by Keyword, Sitewide<\/h2>\n
![\"Content](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/08\/content-history-by-keyword.png\")
<\/p>\n\n
\n
<\/a>FAQ: How can I optimize my content with keywords effectively within WordPress?<\/h3>\n
\nBegin with in-depth keyword research to identify relevant keywords and phrases that resonate with your content. Tools like Google Keyword Planner, Ahrefs, or SEMrush can provide valuable insights.<\/p>\n
\nLong-tail keywords are specific phrases that cater to niche audiences. Incorporating them into your content can yield better results, as they often have lower competition.<\/p>\n
\nStrategically place your chosen keywords in key areas of your WordPress content, including the title, headings, subheadings, and throughout the body text. Ensure they appear naturally and don’t disrupt the flow of your content.<\/p>\n
\nLeverage SEO plugins like Yoast SEO or Rank Math to streamline the optimization process. These tools offer guidance and recommendations on improving your content’s SEO.<\/p>\n
\nDon’t forget about image optimization. Use descriptive alt text for images to help search engines understand their content.<\/p>\n
\nKeyword optimization should never compromise the quality of your content. Focus on creating valuable, informative, and engaging material for your audience.<\/p>\n
\nRegularly monitor how your keywords are performing using tools like Google Analytics. Adjust your strategy based on the results.<\/p>\n
\nIntegrate internal links within your content to improve navigation and boost the SEO value of your website.<\/p>\n
\nEnsure your website is mobile-friendly, as Google prioritizes mobile-responsive sites in its ranking algorithm.<\/p>\n
\nOptimize your site’s speed for a better user experience and improved search engine rankings.<\/p>\n
\nEnhance the overall user experience by organizing your content logically, using clean design, and making your site easy to navigate.<\/p>\n
\nImplement SSL certificates to ensure your site is secure. Google favors secure websites in its rankings.<\/p>\n
\nKeep your content fresh by updating it regularly. Search engines appreciate current and relevant information.<\/p>\n
\nEncourage social sharing of your content to increase its reach and potentially improve your SEO.<\/p>\n
\nFocus on acquiring high-quality backlinks from reputable websites to boost your content’s authority.<\/p>\n