![\"Expert](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/05\/seo-expert-800px.jpg\")
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You\u2019re an in-house SEO professional who, after years of demonstrating your expertise, was promoted up the ranks to run the SEO department.<\/p>\n
Now, in addition to overseeing strategy, you\u2019re being pulled in a million different directions. On top of that, you\u2019re tasked with building a great SEO team. One that is on par with your standards of SEO.<\/p>\n
But corporate doesn\u2019t allow for an entire team of SEO directors. So you hire people with a handful of years under their belt and a lot of potential. The problem is, that things continue to get busier. It\u2019s hard to develop staff and stay on top of projects.<\/p>\n
And when things get tricky \u2014 for example, if you\u2019re trying to solve a really complex SEO problem, or you\u2019re facing uncharted territory (such as COVID-19) \u2014 you may find that your staff can take you only so far. And you\u2019ve been out of the weeds for enough years that you realize your company needs some outside expertise.<\/p>\n
According to the State of SEO 2019 report by Zazzle<\/a>, 19 percent of companies reduced their SEO budget due to a skills shortage. The number who felt they were \u201cnaive\u201d about SEO grew by 8% since 2018. Those who considered themselves “expert” fell by nearly 30% compared to 2018.<\/p>\n A situation like that is the reason you turn to an SEO vendor. But the issue again becomes an experience.<\/p>\n SEO agencies have a similar problem to in-house SEO teams: they\u2019re often founded by one or more experts. In order to grow, they have to build teams and take themselves out of the hands-on work.<\/p>\n But they also have to make the business profitable, and labor costs are the largest cost. As a result, many agencies have scaled using entry-level professionals. However, this strategy is not sustainable when the clients know more about SEO than the \u201cSEO managers\u201d on their accounts.<\/p>\n A few years back, we decided that we weren\u2019t going to have junior-level SEO and PPC professionals on our teams anymore. That is not a normal decision for an agency to make.<\/p>\n It wasn\u2019t an easy process, but we changed the way we source talent. We also expanded our job openings to experts all across the U.S.<\/a>, not just locally.<\/p>\n This allows us to hire the best of the best. As a result, our production team has an average of 10+ years of experience in their craft.<\/p>\n And this is the thing you need to look for when hiring an agency: Experience. Experience is what sets agencies apart.<\/p>\n It allows us to solve the toughest SEO problems out there for our clients when no other solutions exist in-house. And that\u2019s what\u2019s needed now more than ever.<\/p>\n There are many guides out there on how to hire an SEO vendor. Google gives its basic guidelines here<\/a> with questions to ask. We\u2019ve written in the past about some questions to explore here<\/a>, including SEO interview questions<\/a> we ask our own candidates for hire.<\/p>\n But the bottom line is that you do not want to know more than the agency you\u2019re hiring. This is especially true in today\u2019s climate when so much is changing in the world around us<\/a>. Businesses need the best SEO strategies to survive online.<\/p>\n If you are in this situation, where the one and only thing you need in an agency is expert-level experience, <\/i><\/b>contact us today<\/i><\/b><\/a> for a free consultation.<\/i><\/b><\/p>\n Maintaining a competitive edge requires having an SEO team equipped with all of the expertise. Building such a team takes time, but a steady effort should ensure your SEO team possesses all required skills and expertise.<\/p>\n Begin by recruiting individuals who have a strong foundation in SEO. Look for candidates with a proven track record, certifications, and a deep understanding of SEO principles. Experience and past successes in optimizing websites for search engines should be top criteria during the hiring process.<\/p>\n Invest in continuous training programs to keep your team updated with the latest SEO trends and algorithm changes. Platforms like Moz, SEMrush, and Google offer valuable courses and certifications that can enhance your team’s expertise.<\/p>\n Organize regular workshops and knowledge-sharing sessions within your team. Encourage team members to share their experiences and insights. This not only promotes a learning culture but also fosters collaboration and creativity.<\/p>\n Provide your team with access to premium SEO tools and analytics platforms. Tools like Ahrefs, Screaming Frog, and Google Analytics are invaluable for optimizing websites effectively. Investing in such tools demonstrates your commitment to equipping your team for success.<\/p>\n Establish clear performance metrics to evaluate your team’s effectiveness. Monitor key SEO KPIs such as organic traffic growth, keyword ranking improvements, and conversion rates. Regularly review these metrics to identify areas for improvement.<\/p>\n Encourage your team to participate in industry events, webinars, and forums. Networking with other SEO professionals can provide valuable insights and broaden their knowledge base.<\/p>\n Facilitate collaboration between your SEO team and other departments like content marketing, web development, and design. A holistic approach to digital marketing ensures that SEO efforts are aligned with overall business goals.<\/p>\n Assign experienced mentors to junior team members. Mentorship accelerates the learning process and ensures that knowledge is passed down effectively within your team.<\/p>\n Encourage your team to conduct SEO experiments and document the results. These case studies can serve as valuable learning resources and help refine your team’s strategies.<\/p>\n Create an environment where feedback is encouraged. Regularly seek input from your team members on ways to improve processes and identify areas where additional expertise may be needed.<\/p>\n Building and managing an effective SEO team requires ongoing commitment. Follow these steps to make sure that your team possesses all of the knowledge required for digital marketing success.<\/p>\n How to Ensure Your SEO Team Has the Necessary SEO Expertise to Succeed<\/strong><\/p>\n By following these steps, you can empower your SEO team with the necessary expertise to excel in the ever-evolving field of search engine optimization.<\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019re an in-house SEO professional who, after years of demonstrating your expertise, was promoted up the ranks to run the SEO department. Now, in addition to overseeing strategy, you\u2019re being pulled in a million different directions. On top of that, you\u2019re tasked with building a great SEO team. One that is on par with your […]<\/p>\n","protected":false},"author":35,"featured_media":80165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1232,1917,1603,1916,1915],"acf":[],"yoast_head":"<\/a>Experience Makes the Difference<\/h2>\n
<\/a>FAQ: How can I ensure my SEO team has the necessary SEO expertise to succeed?<\/h3>\n
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