{"id":62588,"date":"2019-03-12T20:46:31","date_gmt":"2019-03-13T03:46:31","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=62588"},"modified":"2023-08-26T17:13:15","modified_gmt":"2023-08-27T00:13:15","slug":"tools","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/ppc\/tools\/","title":{"rendered":"PPCToolSet &#8211; Top Pay Per Click Bid Management System"},"content":{"rendered":"<hr \/>\n<p>Bruce Clay, Inc. offers an extremely powerful <strong>PPCToolSet to automate<\/strong> some of the most common tedious and time-consuming tasks associated with cross-engine data gathering, CPA optimization, and analysis. The PPCToolSet is an amazing platform that helps you manage your paid search campaigns efficiently and automatically <strong>48 times each day<\/strong>. Launch, manage, automate, and optimize paid search campaigns across all major search engines.<\/p>\n<ul>\n<li><a href=\"#ppctoolset-search-features-benefits\"><strong>PPCToolSet: search features and benefits<\/strong><\/a><\/li>\n<li><a href=\"#day-to-day-management-turn-tedious-fascinating\"><strong>Day-to-day management: turn tedious into fascinating<\/strong><\/a><\/li>\n<li><a href=\"#automation-because-your-time-valuable\"><strong>Automation: because your time is valuable<\/strong><\/a><\/li>\n<li><a href=\"#optimization-achieve-your-campaigns-potential\"><strong>Optimization: achieve your campaign&#8217;s potential<\/strong><\/a><\/li>\n<li><a href=\"#tracking-look-sum-all-parts\"><strong>Tracking: look at the sum of all parts<\/strong><\/a><\/li>\n<li><a href=\"#faq-how-can-I-enhance-ppc-campaign-using-capabilities-ppctoolset\"><strong>FAQ: How can I enhance my PPC campaigns using the capabilities of PPCToolSet?<\/strong><\/a><\/li>\n<\/ul>\n<p>Our advanced <strong>CPA optimization technology<\/strong> can significantly learn and then significantly <strong>reduce the average CPA<\/strong> (Cost Per Action) across your keyword set and maintains an optimal program in half-hour slices around the clock.<\/p>\n<p><img decoding=\"async\" style=\"margin: 5px\" src=\"\/wp-content\/uploads\/2019\/02\/ppc-online-campaigns.png\" alt=\"ppc-online-campaigns.png\" \/><\/p>\n<p>Save time and improve campaign performance with PPCToolSet\u2019s intuitive dashboard, giving you the ability to understand key performance indicators and campaign results with ease. Our smart reporting features can slash data compiling and reporting times up to 90% percent and with a one-click view of daily, weekly, and monthly results.<\/p>\n<h2><a id=\"ppctoolset-search-features-benefits\"><\/a>PPCToolSet: Search Features and Benefits<\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a class=\"toolslb\" href=\"https:\/\/www.bruceclay.com\/ppc-toolset.gif\" target=\"_blank\" rel=\"#ppc_toolset noopener\"> <img decoding=\"async\" style=\"border-width: 0px;border-style: solid\" src=\"\/wp-content\/uploads\/2019\/02\/sm-ppc-toolset.gif\" alt=\"toolset report\" \/><\/a><\/p>\n<div class=\"bread-crumb\">Click to enlarge image.<\/div>\n<\/td>\n<td>Save 90 percent of your time on month-end reports!<\/p>\n<p>Are you pulling data from multiple sources, transferring it into Excel, and trying to standardize the information to make sense of it all? Is this a recurring event every month? Do you remember which report you created the prior month?<\/p>\n<p>Take the pain and frustration out of generating <a href=\"https:\/\/www.bruceclay.com\/ppc\/\">pay-per-click<\/a> reports! PPCToolSet\u2019s fully automated reporting process allows you to track and report on keyword and creative performance across all major search engines, including Google, Microsoft adCenter\/Yahoo!, and Baidu.<\/p>\n<p>PPCToolSet compiles all of the performance data and automatically assembles the report for your review, or you can set it to automatically send reports via e-mail. Generate palatable, easy-to-understand visual reports; you\u2019ll be able to immediately understand how your hard work has paid off.<\/p>\n<div style=\"text-align: right\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><a id=\"day-to-day-management-turn-tedious-fascinating\"><\/a>Day-to-Day Management: Turn Tedious into Fascinating<\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a class=\"toolslb\" href=\"https:\/\/www.bruceclay.com\/ppc-management.gif\" target=\"_blank\" rel=\"#ppc_management noopener\"> <img decoding=\"async\" style=\"border-width: 0px;border-style: solid\" src=\"\/wp-content\/uploads\/2019\/02\/sm-ppc-management.gif\" alt=\"ppc management tool\" \/><\/a><\/p>\n<div class=\"bread-crumb\">Click to enlarge image.<\/div>\n<\/td>\n<td>Are you looking for a way to relieve yourself from daily grunt work so you can free up your time to work on strategy and tactics for your PPC marketing? One way \u200bis to hire a firm like ours to do it for you if your <a href=\"https:\/ppc\/prices.htm\">PPC management \u200bbudget<\/a> allows. Short of that, you can simplify the tedious but necessary tasks associated with tracking, optimizing, and reporting your search campaigns with PPCToolSet.<\/p>\n<p>PPCToolSet\u2019s KPI tracking allows you to set goals and budgets and then automatically adjust bids and campaigns based on specific events, like reaching a certain cost per conversion or return on ad spend. Our cross-engine bulk editor lets you modify campaigns and ad copy across all of your accounts, eliminating the time-consuming need to tweak each account individually.<\/p>\n<div style=\"text-align: right\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><a id=\"automation-because-your-time-valuable\"><\/a>Automation: Because Your Time is Valuable<\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a class=\"toolslb\" href=\"https:\/\/www.bruceclay.com\/ppc-automation.gif\" target=\"_blank\" rel=\"#ppc_automation noopener\"> <img decoding=\"async\" style=\"border-width: 0px;border-style: solid\" src=\"\/wp-content\/uploads\/2019\/02\/sm-ppc-automation.gif\" alt=\"automated SEM report\" \/><\/a><\/p>\n<div class=\"bread-crumb\">Click to enlarge image.<\/div>\n<\/td>\n<td>Managing a PPC account involves spending lots of time doing lots of little things. Every morning, you spend hours analyzing stats about the position, conversion, and cost of keywords. Done? Good. One task down, 19 more to go. Liberate yourself from some of the most frustrating tasks associated with managing accounts! PPCToolSet allows you to take a rules-based approach to campaign and bid management.<\/p>\n<p>Follow the wizard to set up rules related to cost per click, ad position drops in quality score, or even changes in costs per conversion, which will trigger PPCToolSet to perform those actions when that particular event occurs. Want PPCToolSet to send you an alert, pause the campaign, or increase the cost per click by an incremental amount? No problem, you\u2019re in the driver&#8217;s seat! Set the rules to run on a particular schedule or time them to run when another event has occurred.<\/p>\n<p>PPCToolSet\u2019s automation takes the headaches out of managing client campaigns and lets you focus on real analysis, not babysitting campaign settings.<\/p>\n<div style=\"text-align: right\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><a id=\"optimization-achieve-your-campaigns-potential\"><\/a>Optimization:\u00a0Achieve\u00a0Your Campaign&#8217;s Potential<\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a class=\"toolslb\" href=\"https:\/\/www.bruceclay.com\/ppc-optimization.gif\" target=\"_blank\" rel=\"#ppc_optimization noopener\"> <img decoding=\"async\" style=\"border-width: 0px;border-style: solid\" src=\"\/wp-content\/uploads\/2019\/02\/sm-ppc-optimization.gif\" alt=\"PPCtoolset report\" \/><\/a><\/p>\n<div class=\"bread-crumb\">Click to enlarge image.<\/div>\n<\/td>\n<td>Have you ever spent hours digging through PPC campaign data in order to optimize your account? Tired of having to dig through a mountain of data to find the nugget of information you need to take action on?<\/p>\n<p>You know how frustrating it is to not know what the potential results of your efforts are. Take the stress and worry out of pay-per-click optimization with the Optimizer, a powerful module included as part of the PPCToolSet. Impress your shareholders by immediately improving results when managing accounts or optimizing current campaigns to help reach their goals sooner.<\/p>\n<p>PPCToolSet makes it easy to identify the keywords and ad copy that are your top performers, as well as those that are dragging down your overall ROI. Empowered with this knowledge, you can quickly make modifications to underperforming campaigns and duplicate those that are actively converting.<\/p>\n<div style=\"text-align: right\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><a id=\"tracking-look-sum-all-parts\"><\/a>Tracking: Look at the Sum of All Parts<\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a class=\"toolslb\" href=\"https:\/\/www.bruceclay.com\/ppc-tracking.gif\" target=\"_blank\" rel=\"#ppc_tracking noopener\"> <img decoding=\"async\" style=\"border-width: 0px;border-style: solid\" src=\"\/wp-content\/uploads\/2019\/02\/sm-ppc-tracking.gif\" alt=\"tracking report graph\" \/><\/a><\/p>\n<div class=\"bread-crumb\">Click to enlarge image.<\/div>\n<\/td>\n<td>Why leave data on the table? Would it help to get a consolidated view of all of your data and overall marketing performance? With PPCToolSet\u2019s tracking integration, you don\u2019t have to leave any data behind.<\/p>\n<p>PPCToolSet features deep API-level integration with Google Analytics and DART for Advertisers, in addition to integration with third-party web analytics vendors, tracking display, social media and even telephone calls. This means you get the value of every bit of data without having to create piecemeal workarounds or suffer through tedious import and export processes.<\/p>\n<div style=\"text-align: right\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><strong>Call us today to get started with the PPCToolSet at (805) 517-1900!<\/strong><\/em><\/p>\n<h3><a id=\"faq-how-can-I-enhance-ppc-campaign-using-capabilities-ppctoolset\"><\/a>FAQ: How can I enhance my PPC campaigns using the capabilities of PPCToolSet?<\/h3>\n<p>Pay-Per-Click (PPC) campaigns have become a cornerstone of digital marketing, and optimizing them is essential for maximizing your ROI. The PPCToolSet offers comprehensive features to enhance your campaigns and propel your online presence.<\/p>\n<p>To begin, PPCToolSet provides robust keyword research capabilities. Proper keyword selection is the foundation of any successful PPC campaign. Leverage PPCToolSet&#8217;s in-depth keyword analysis to identify relevant keywords with high search volumes and low competition. This insight ensures your ad reaches the right audience, increasing click-through rates and conversions.<\/p>\n<p>Ad creation and testing are critical components of PPC success. PPCToolSet simplifies this process by enabling you to seamlessly create, test, and optimize ads. Experiment with different ad copies, headlines, and visuals to understand what resonates best with your audience. Utilize the tool&#8217;s performance tracking feature to monitor which variations yield the most favorable outcomes.<\/p>\n<p>A vital aspect of successful PPC campaigns is targeting. PPCToolSet offers advanced targeting options to reach specific demographics, locations, devices, and user behaviors. By narrowing down your target audience, you can allocate your budget more efficiently and avoid wasted clicks from irrelevant viewers.<\/p>\n<p>Bid management is another area where PPCToolSet excels. Set automated bid rules based on your campaign goals, whether it&#8217;s maximizing clicks, conversions, or controlling costs. The tool constantly adjusts your bids to ensure you&#8217;re getting the most value for your investment, saving you time and effort while achieving optimal results.<\/p>\n<p>PPC campaigns require continuous monitoring and optimization. PPCToolSet&#8217;s real-time analytics provide you with up-to-date insights into your campaign&#8217;s performance. Monitor key metrics such as click-through rates, conversion rates, and cost per conversion. Identify underperforming elements and make data-driven adjustments to improve campaign efficacy.<\/p>\n<p><strong>Step-by-Step Procedure: Enhancing PPC Campaigns with PPCToolSet<\/strong><\/p>\n<ol>\n<li>Keyword Research: Use PPCToolSet&#8217;s keyword research feature to identify relevant and high-performing keywords.<\/li>\n<li>Ad Creation: Craft compelling ad copies and visuals, utilizing the A\/B testing feature to determine the most effective variations.<\/li>\n<li>Targeting: Refine your target audience by leveraging PPCToolSet&#8217;s advanced targeting options, including demographics and behaviors.<\/li>\n<li>Bid Management: Set automated bid rules aligned with your campaign goals to optimize bidding.<\/li>\n<li>Monitoring: Regularly monitor campaign metrics in PPCToolSet&#8217;s real-time analytics dashboard.<\/li>\n<li>Performance Analysis: Identify key metrics like click-through rates, conversion rates, and cost per conversion.<\/li>\n<li>Optimization: Based on performance analysis, make necessary adjustments to keywords, ad copies, and targeting.<\/li>\n<li>Competitor Analysis: Utilize PPCToolSet&#8217;s competitive analysis feature to gain insights into your competitors&#8217; strategies.<\/li>\n<li>Negative Keywords: Identify and exclude irrelevant keywords using the negative keywords tool to improve ad targeting.<\/li>\n<li>Ad Schedule Optimization: Analyze when your ads perform best and schedule them accordingly.<\/li>\n<li>Landing Page Analysis: Integrate landing page data to understand user behavior post-click.<\/li>\n<li>Conversion Tracking: Implement conversion tracking to measure the effectiveness of your campaigns in driving desired actions.<\/li>\n<li>Ad Extensions: Utilize ad extensions offered by PPCToolSet to provide additional information and improve ad visibility.<\/li>\n<li>Geolocation Targeting: Refine your targeting by focusing on specific geographical areas where your audience is concentrated.<\/li>\n<li>Device Targeting: Optimize your campaigns for different devices, tailoring ads to mobile, desktop, or tablet users.<\/li>\n<li>Budget Allocation: Adjust your budget allocation based on the performance of different campaigns and ad groups.<\/li>\n<li>Quality Score Improvement: Follow PPCToolSet&#8217;s suggestions to improve your ad&#8217;s Quality Score, leading to better ad placement.<\/li>\n<li>Ad Network Selection: Choose the most relevant ad networks for your business and audience.<\/li>\n<li>Ad Placement Optimization: Analyze ad placement data to allocate budget effectively across different placements.<\/li>\n<li>Continuous Learning: Stay updated with PPCToolSet&#8217;s resources and adapt strategies as the digital landscape evolves.<\/li>\n<\/ol>\n<p>By following this comprehensive guide, you&#8217;ll harness the full potential of PPCToolSet and elevate your PPC campaigns, achieving higher engagement, conversions, and overall campaign success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bruce Clay, Inc. offers an extremely powerful PPCToolSet to automate some of the most common tedious and time-consuming tasks associated with cross-engine data gathering, CPA optimization, and analysis. The PPCToolSet is an amazing platform that helps you manage your paid search campaigns efficiently and automatically 48 times each day. Launch, manage, automate, and optimize paid [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62550,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[1793,1795,1794,1792],"acf":[],"yoast_head":"<title>BruceClay - Pay-Per-Click Advertising Tools: PPC Search Engine Marketing Tools<\/title>\n<meta name=\"description\" content=\"BruceClay PPC search engine marketing tools allow you to maximize the benefits of pay-per-click advertising campaign with our advanced PPC bid management methodology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/ppc\/tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BruceClay - Pay-Per-Click Advertising Tools: PPC Search Engine Marketing Tools\" \/>\n<meta property=\"og:description\" content=\"BruceClay PPC search engine marketing tools allow you to maximize the benefits of pay-per-click advertising campaign with our advanced PPC bid management methodology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/ppc\/tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay, Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-27T00:13:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bruceclay.com\/ppc\/tools\/\",\"url\":\"https:\/\/www.bruceclay.com\/ppc\/tools\/\",\"name\":\"BruceClay - Pay-Per-Click Advertising Tools: PPC Search Engine Marketing Tools\",\"isPartOf\":{\"@id\":\"https:\/\/www.bruceclay.com\/#website\"},\"datePublished\":\"2019-03-13T03:46:31+00:00\",\"dateModified\":\"2023-08-27T00:13:15+00:00\",\"description\":\"BruceClay PPC search engine marketing tools allow you to maximize the benefits of pay-per-click advertising campaign with our advanced PPC bid management methodology.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bruceclay.com\/ppc\/tools\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bruceclay.com\/ppc\/tools\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bruceclay.com\/ppc\/tools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bruceclay.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pay Per Click (PPC) Marketing Management\",\"item\":\"https:\/\/www.bruceclay.com\/ppc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PPCToolSet &#8211; 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