{"id":82392,"date":"2022-02-01T11:01:26","date_gmt":"2022-02-01T19:01:26","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=82392"},"modified":"2023-08-21T11:00:24","modified_gmt":"2023-08-21T18:00:24","slug":"declaration-of-seo-6-fundamental-seo-truths","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/seo\/declaration-of-seo-6-fundamental-seo-truths\/","title":{"rendered":"Declaration of SEO: 6 Fundamental Truths To Live By (Video &#038; E-Book)"},"content":{"rendered":"<p>&#8220;The Declaration of SEO&#8221; presents six fundamental truths that are essential for any business to achieve success with organic SEO. Bruce Clay explains key insights he&#8217;s developed as an SEO and industry leader for more than 27 years.<\/p>\n<p>There are two items on this page \u2014 you can view our presentation (next), and you can access our e-book (below).<\/p>\n<p>In this video presentation, you&#8217;ll learn these SEO truths to live by:<\/p>\n<ol>\n<li>SEO needs to be a strategic initiative across the company.<\/li>\n<li>SEO should beat the competition, not the algorithm.<\/li>\n<li>SEO done right cares about content architecture.<\/li>\n<li>It&#8217;s not the job of SEO to make a pig fly.<\/li>\n<li>Cheap SEO is a near-death experience.<\/li>\n<li>SEO is never done.<\/li>\n<\/ol>\n<div class=\"responsive-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bkarqtQVi0s?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<p>After watching this presentation, you&#8217;ll understand how to:<\/p>\n<ul>\n<li>Adapt to algorithm changes faster than your competitors<\/li>\n<li>Arrange your website content in a hierarchy that increases relevance<\/li>\n<li>Avoid SEO practitioners that could hurt your site in the long run<\/li>\n<\/ul>\n<p><a href=\"https:\/\/resources.bruceclay.com\/the-declaration-of-seo\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/06\/declaration-of-seo-ebook-e1623795051174.png\" style=\"background-image: none !important;\" alt=\"The Declaration of SEO e-book by Bruce Clay.\" class=\"alignright size-full wp-image-99683\" width=\"200\" height=\"260\" \/><\/a><br \/>\n<strong>NOW UPDATED<\/strong><\/p>\n<p>You can also get the newly updated 32-page companion e-book from Bruce Clay. This is a free resource, so don&#8217;t miss it!<\/p>\n<p>Click below to get &#8220;The Declaration of SEO: 6 Fundamental SEO Truths to Live By&#8221; now.<\/p>\n<p style=\"text-align: center;\"><button><a style=\"background-image: none !important;\" href=\"https:\/\/resources.bruceclay.com\/the-declaration-of-seo\/\">Get the E-Book<\/a><\/button><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The Declaration of SEO&#8221; presents six fundamental truths that are essential for any business to achieve success with organic SEO. Bruce Clay explains key insights he&#8217;s developed as an SEO and industry leader for more than 27 years. There are two items on this page \u2014 you can view our presentation (next), and you can [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":62546,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"acf":[],"yoast_head":"<title>VIDEO: Declaration of SEO: 6 SEO Truths To Live By - BruceClay<\/title>\n<meta name=\"description\" content=\"In The Declaration of SEO, Bruce Clay presents 6 fundamental SEO truths to live by that are essential to business success online. 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