{"id":34200,"date":"2016-11-23T13:15:13","date_gmt":"2016-11-23T21:15:13","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=34200"},"modified":"2020-06-18T11:00:19","modified_gmt":"2020-06-18T18:00:19","slug":"mobile-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/mobile-seo-checklist\/","title":{"rendered":"All-In-One Mobile SEO &#038; Design Checklist"},"content":{"rendered":"<p>The mobile user experience <em>really<\/em>\u00a0matters to Google. Proof:<\/p>\n<ul>\n<li>As of\u00a02015, more searches are performed on mobile than desktop. Mobile is the main device used <em>worldwide<\/em> for the majority of online browsing time. Google has been strongly emphasizing the mobile-first perspective\u00a0ever since.<\/li>\n<li>In April 2015, Google made a pre-announced\u00a0<a href=\"https:\/\/www.bruceclay.com\/blog\/google-mobile-friendly-algorithm-change\/\">update to the algorithm that ranks mobile search results<\/a>. A website&#8217;s mobile friendliness officially was dubbed a confirmed ranking signal for mobile search rankings.<\/li>\n<li>In late 2015, the <a href=\"https:\/\/www.bruceclay.com\/blog\/google-search-quality-rating-guidelines\/\">Google Quality Rating Guidelines<\/a> were updated with screenshots from the perspective of mobile devices.<\/li>\n<li>In November 2016, Google pre-announced an update to its search index, moving to a <a href=\"https:\/\/www.bruceclay.com\/blog\/mobile-first-seo-quiz\/\">mobile-first index<\/a>. This means that Google uses your site\u2019s mobile version in ranking calculations.<\/li>\n<li>And this coming January 2017, sites that show an <a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\">intrusive interstitial<\/a> in the transition from a mobile search result to the content clicked will not rank as highly in Google results.<\/li>\n<\/ul>\n<p>Google is optimizing its users&#8217; mobile search experience and webmasters must be in lock step.<\/p>\n<p><strong>Consider this checklist your\u00a0<a href=\"https:\/\/www.bruceclay.com\/seo\/mobile-seo\/\">mobile SEO<\/a>\u00a0go-to resource.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41712\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/11\/mobile-seo-design-checklist.png\" alt=\"mobile-seo-design-checklist\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/mobile-seo-design-checklist.png 1200w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/mobile-seo-design-checklist-300x157.png 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/mobile-seo-design-checklist-768x401.png 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/mobile-seo-design-checklist-1024x535.png 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/mobile-seo-design-checklist-600x314.png 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you\u2019re already on board and optimizing for mobile, jump to the section that best suits your needs. If you\u2019re new to the game, start from the beginning and use this checklist as a start-to-finish guide.<\/p>\n<h2>Table of Contents<\/h2>\n<ol>\n<li><a href=\"#platform\">Choose a Mobile Platform<\/a><\/li>\n<li><a href=\"#crawl\">Optimize Mobile Sites for Crawling and Indexing<\/a><\/li>\n<li><a href=\"#optimize\">Optimize for Page Load Speed<\/a><\/li>\n<li><a href=\"#ux\">Optimize Design for the Mobile UX<\/a><\/li>\n<li><a href=\"#analytics\">Implement Analytics to Track Mobile Conversion Goals<\/a><\/li>\n<li><a href=\"#content\">Optimize Your Content for the Mobile Experience<\/a><\/li>\n<li><a href=\"#test\">Test Often and Optimize User Experience<\/a><\/li>\n<\/ol>\n<p><a name=\"platform\"><\/a><\/p>\n<h2>1. Choose a Mobile Platform<\/h2>\n<p>There are primarily four varieties of mobile page strategies: responsive design, dynamic serving, separate mobile page and Accelerated Mobile Pages (AMP).<\/p>\n<p>For both mobile and desktop searchers, Google is looking to rank web pages that show high relevance, trust and great user experience.<\/p>\n<p>Remember, to rank for a target query Google needs to deem your web page the most relevant and \u201cleast imperfect\u201d option for that query.<\/p>\n<p>While your desktop-optimized web pages may be incredibly relevant, if your code does not allow for your content to fit the smartphone experience, Google recognizes this as a poor user experience. A poor user experience means your website gets further from \u201cleast imperfect\u201d and your rank drops further down the SERP.<\/p>\n<p>Since ranking high in mobile search results needs to be a priority, building a dynamic or separate mobile platform for your content needs to be a priority as well.<\/p>\n<p>You have options for how to display your content for the mobile user agent and visitor: responsive design; dynamic serving; a separate mobile site; and <a href=\"https:\/\/www.bruceclay.com\/blog\/google-amp-accelerated-mobile-pages-for-seo\/\">Accelerated Mobile Pages (AMP)<\/a>.<\/p>\n<p>The solution \u2014 or combination of solutions \u2014 that\u2019s right for you will depend on many factors including development resources, conversion goals, mobile keyword research versus desktop keyword research, and persona behavior.<\/p>\n<p><em> To figure out which mobile optimization strategy is best for you, we recommend reading: <\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/mobile-design-cheat-sheet\/\">A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites<\/a>\u00a0\u2014 an article that compares and contrasts three technical options for a mobile website.<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/\">Building Smartphone-Optimized Websites<\/a>\u00a0portion of the Google Developers website.<\/li>\n<li>Chapters one and\u00a0two of\u00a0<a href=\"https:\/\/www.distilled.net\/training\/mobile-seo-guide\/\">Building Your Mobile-Friendly Site: The Distilled Best Practice Guide<\/a>.<\/li>\n<li><a href=\"https:\/\/amp.dev\/\">AMPProject.org<\/a> for a technical introduction, tutorials and sample code for building an AMP HTML page.<\/li>\n<\/ul>\n<p><a name=\"crawl\"><\/a><\/p>\n<h2>2. Optimize for Crawling and Indexing<\/h2>\n<p>When optimizing your mobile platform, don\u2019t forget about your\u00a0<a href=\"https:\/\/www.bruceclay.com\/blog\/11-essential-technical-seo-elements\/\">technical SEO best practices<\/a>.<\/p>\n<p>If you skip the technical <a href=\"https:\/\/www.bruceclay.com\/seo\/search-engine-optimization\/\">SEO<\/a> on your mobile site, search spiders may have a hard time discerning mobile-specific content from desktop-specific content, which can create a bad user experience in both the mobile and the desktop experience.<\/p>\n<p>Remember the basics: search engine spiders need to be able to discover, crawl and index your web pages in order for them to rank.<\/p>\n<p>In other words, if a search spider cannot\u00a0<em>find<\/em> and access your site pages, your site cannot rank.<\/p>\n<p>To help search bots crawl, index and differentiate (if they are different) your mobile site pages, make sure you:<\/p>\n<ul>\n<li>Create a mobile XML sitemap with a &lt;mobile:mobile\/&gt; declaration after each URL listing.<\/li>\n<li>Submit your mobile site and your mobile XML sitemap to Google Search Console.<\/li>\n<li>Never design your mobile site using pop-up windows or lightboxes that cannot be discovered through a sitemap crawl.<\/li>\n<li>Make sure to implement rel=canonical, rel=alternate media and\u00a0<a href=\"https:\/\/developers.google.com\/webmasters\/smartphone-sites\/redirects\">Vary: User-Agent<\/a>\u00a0HTTP Header tags as needed to tell Google when it should deliver a desktop version of your web page and when it should deliver a mobile version.<\/li>\n<li>Make sure to allow the\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/1061943\">Googlebot and Google Smartphone user agents<\/a>\u00a0to access your\u00a0site.<\/li>\n<\/ul>\n<p><a name=\"optimize\"><\/a><\/p>\n<h2>3. Optimize for Page Load Speed<\/h2>\n<p>This is very important to both the user and the search spider!<\/p>\n<p>According to the\u00a0<a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/mobile\">PageSpeed Insights<\/a>\u00a0portion of the Google Developers help site, Google prefers above-the-fold content to render in\u00a0<em>under a second<\/em><em>\u00a0<\/em>on a mobile network.<\/p>\n<p>Anything longer than a second, they say, can result in a poor user experience. The idea is to get users interacting with the page as soon as possible.<\/p>\n<p>On the user experience end:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=J8etWr17yUE&#038;feature=youtu.be&#038;t=46s\">According to Google and Strangeloop<\/a>, 85% of mobile users expect sites to load\u00a0<em>at least<\/em>\u00a0as fast as desktop sites. So improving mobile site speed needs to be a goal.<\/p>\n<p>To help get your mobile sites loading faster make sure you:<\/p>\n<ul>\n<li>Focus on mobile\u00a0<a href=\"https:\/\/www.bruceclay.com\/blog\/mobile-seo-responsive-design-image-optimization\/\">image optimization<\/a>\u00a0to reduce load times.<\/li>\n<li>Follow the page speed optimization recommendations outlined in the\u00a0<a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/mobile\">Mobile Analysis<\/a>\u00a0portion of the Google Developers PageSpeed Insights resource.<\/li>\n<li>Use\u00a0front-end optimization strategies, such as mobile-optimized caching, to address mobile performance issues and get mobile pages loading faster.<\/li>\n<li>Regularly check your page speed using\u00a0the\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google PageSpeed Insights analyzer<\/a>.<\/li>\n<\/ul>\n<p><a name=\"ux\"><\/a><\/p>\n<h2>4. Optimize Design for the Mobile UX<\/h2>\n<p>In the context of mobile optimization,\u00a0<em>design<\/em>\u00a0describes the elements of the web page the end-user sees, and\u00a0<em>user experience<\/em><em>\u00a0<\/em>(or UX) describes the experience that design creates for the user, how they interact with elements on the page, how the elements on the page make them feel, whether the site is easy to use or frustrating, etc.<\/p>\n<p>Google wants happy, satisfied searchers, so user experience is a huge priority for the search engine. Create a bad above-the-fold user experience and expect your site to rank somewhere far from Page 1.<\/p>\n<p>To really send home the importance of <a href=\"https:\/\/searchengineland.com\/google-may-add-mobile-user-experience-ranking-algorithm-205382\">why mobile UX matters<\/a>, consider this comment by a Google representative:<\/p>\n<p>\u201cAccording to\u00a0<a href=\"http:\/\/googlemobileads.blogspot.com\/2011\/06\/mobile-ize-your-business-with-google.html\">our studies<\/a>, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone. That includes sites that use fonts which are illegible on mobile, or sites where users have to zoom in or pan around excessively.\u201d<\/p>\n<p>Straight from Google.\u00a0<em>More than half<\/em>\u00a0of your inbound traffic is unlikely to return to your mobile site if they are met with a poor user experience. This means serious loss in conversion, as well as loss of mobile rank.<\/p>\n<p>To get your web pages designed and optimized for UX, we recommend starting with these considerations:<\/p>\n<p><strong>Read Google\u2019s\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/experience-design\/speed-is-key-optimize-your-mobile-experience\/\">25 Principles of Mobile Site Design<\/a>\u00a0to learn what Google considers \u201cmobile site design best practices.\u201d<\/strong><\/p>\n<p><strong>Consider how your buttons look, feel and function:<\/strong><\/p>\n<ul>\n<li>Are you using Click-to-Call buttons?<\/li>\n<li>Is your logo a button that makes it easy to get back to your home page?<\/li>\n<li>Are your buttons finger friendly?<\/li>\n<li>Have you placed your most important CTA button above the mobile fold?<\/li>\n<\/ul>\n<p><strong>Consider\u00a0the UX of your mobile site search:<\/strong><\/p>\n<ul>\n<li>Is the site search visible above the fold in your mobile design?<\/li>\n<li>Can you add filter elements to make searching your site on a mobile device easier?<\/li>\n<li>Did you make sure it\u2019s impossible for search filters to return zero results?<\/li>\n<\/ul>\n<figure style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/10\/REI-mobile-search-filtering-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/10\/REI-mobile-search-filtering-2.jpg\" alt=\"REI-mobile-search-filtering-2\" width=\"600\" height=\"219\" \/><\/a><figcaption class=\"wp-caption-text\">The REI mobile site makes it easy to filter search results.<\/figcaption><\/figure>\n<p><strong>Is your mobile experience optimized for task completion?<\/strong><\/p>\n<ul>\n<li>Can your forms be simplified?<\/li>\n<li>Can login requirements be simplified? Can users purchase as a guest?<\/li>\n<li>Are your menus working for the user? Can you simplify them? Would your pulldown menu work better as <a title=\"How to create an accessible mobile toggle menu\" href=\"https:\/\/blog.g-design.net\/post\/42617934013\/create-an-accessible-toggle-menu-for-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">toggle menu<\/a>?<\/li>\n<li>Would a third-party payment service make paying with a mobile device easier for your end user?<\/li>\n<li>Do any of your forms or other windows open in a pop-up window or lightbox? If yes, fix this. Pop-up windows and lightboxes are bad for UX and SEO.<\/li>\n<li>Does your user have to pinch, scroll side to side or zoom out to see your web pages? If yes, fix this. The Google representative quoted above specifically referenced a user having to \u201czoom in or pan around excessively\u201d as an example of bad user experience. Your mobile platform should deliver web content that is sized to fit mobile <a id=\"analytics\"><\/a>devices.<\/li>\n<\/ul>\n<p><a name=\"analytics\"><\/a><\/p>\n<h2>5. Implement Analytics to Track Mobile Conversion Goals<\/h2>\n<p>It\u2019s not a new concept. How can you understand where your web pages are succeeding and failing if you\u2019re not tracking activity with analytics?<\/p>\n<p><span style=\"font-family: 'Georgia',serif; color: #333333;\">Don\u2019t overlook this important step on your mobile platform to show ROI in exchange for buy-in and budget.<\/span><\/p>\n<p>Make sure to:<\/p>\n<ul>\n<li><a title=\"How to Set up Google Analytics via Bruce Clay, Inc. Blog\" href=\"https:\/\/www.bruceclay.com\/blog\/how-to-set-up-google-analytics\/\">Implement analytics<\/a> across your mobile site.<\/li>\n<li>Develop intelligent mobile- and conversion-centric metrics that give insight into how your personas are interacting with your web pages. Remember to look at <a title=\"Search Engine Watch: Top 5 Micro Conversions You Should Measure\" href=\"https:\/\/searchenginewatch.com\/?p=61509\" target=\"_blank\" rel=\"noopener noreferrer\">micro-conversions<\/a> and device-specific bounce rate.<\/li>\n<li>When possible, define your mobile goals early then build mobile web pages with a task flow that makes conversion easier for the user.<\/li>\n<li>Remember desktop rank and mobile rank can differ greatly. Page one in mobile SERPs tends to include significantly fewer organic results than desktop SERPs, and the keywords your personas are using to search for you in the desktop experience are not necessarily the words they\u2019re using in mobile. Make sure your mobile stats are coming from true analysis of mobile SERP activity.<\/li>\n<li>Make reporting easier by setting up a <a title=\"Google Support: How To Set Up a Custom Dashboard in Google Analytics\" href=\"https:\/\/support.google.com\/analytics\/answer\/1068218?hl=en%20\" target=\"_blank\" rel=\"noopener noreferrer\">custom mobile campaign dashboard<\/a>.<\/li>\n<li><a title=\"Google Support: How to Monitor Site Speed in Google Analytics \" href=\"https:\/\/support.google.com\/analytics\/answer\/1205784\" target=\"_blank\" rel=\"noopener noreferrer\">Monitor mobile site speed in Google Analytics<\/a> by navigating <a id=\"content\"><\/a>to <em>Content &gt; Site Speed. <\/em><\/li>\n<\/ul>\n<p><a name=\"content\"><\/a><\/p>\n<h2>6. Optimize Your Content for the Mobile Experience<\/h2>\n<p>I won\u2019t say \u201ccontent is king\u201d one more time, but I will say content really matters. Content is the means by which your users get to know you, your products and your services. Thoughtful content is truly key to conversion. Plus, without strategic content you can\u2019t optimize your web pages for keywords, which means your web pages can\u2019t rank in the desktop or mobile experience.<\/p>\n<p>When approaching content creation with an eye toward mobile optimization think:<\/p>\n<ul>\n<li>Is your content resonating with mobile users? Don\u2019t set it and forget it. Instead, keep on adding and testing content types and measuring the corresponding mobile tracking variables.<\/li>\n<li>All mobile content is not created equally. What works and reads well on one device type might not work at all on another (think smartphone experience versus tablet experience).<\/li>\n<li>Is your content easily read without excessive scrolling or zooming? Are your digital assets \u2013 images, videos, navigation, etc. \u2013 easy to see without scrolling or zooming?<\/li>\n<li>Are you calls to action front and center? Can you place a call to action above the fold?<\/li>\n<\/ul>\n<figure id=\"attachment_34227\" aria-describedby=\"caption-attachment-34227\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/10\/REI-Find-Local-Buttons-Mobile-UX.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/10\/REI-Find-Local-Buttons-Mobile-UX.jpg\" alt=\"REI-Find-Local-Buttons-Mobile-UX\" width=\"300\" height=\"217\" \/><\/a><figcaption id=\"caption-attachment-34227\" class=\"wp-caption-text\">Here, the REI mobile site uses a &#8220;Find in store&#8221; button to optimize for local UX.<\/figcaption><\/figure>\n<ul>\n<li>Can your content be optimized for local? For instance, can you include the stock of product available nearby like REI does?<\/li>\n<li>62% of keywords have different ranks between desktop and mobile. Have you done mobile-specific keyword research? Are your mobile users using search phrases that are very different from the phrases your desktop searchers are using? If yes, consider using <a title=\"Bruce Clay, Inc. Mobile Design Cheat Sheet\" href=\"https:\/\/www.bruceclay.com\/blog\/mobile-design-cheat-sheet\/\">dynamic serving<\/a> to deliver mobile-optimized content to your mobile users.<\/li>\n<li>Are your meta tags optimized? When appropriate or necessary, are they optimized specifically for mobile?<\/li>\n<li>Social content <em>is<\/em> mobile content. Are you integrating your search, social, video and mobile campaigns?<\/li>\n<\/ul>\n<p><a name=\"test\"><\/a><\/p>\n<h2>7. Test Often and Optimize User Experience<\/h2>\n<p>So you picked a mobile platform, designed your mobile pages with user experience in mind, and created mobile-optimized content. Great! Now\u2026 is it working?<\/p>\n<p>Does it look like you intended it to look? Is Google seeing it how you think Google\u00a0<em>should be<\/em>\u00a0seeing it? Are all the usability features you built into your web pages actually working for your users?<\/p>\n<p>Don\u2019t set it and forget it. Mobile optimization is all about testing and retesting over and over again.<\/p>\n<p>While testing is the final step in our checklist, remember that testing isn\u2019t like putting a fork in it and calling it done. As an optimizer your work is never done, instead you should consider it \u201cdone for now until it\u2019s time to test again.\u201d<\/p>\n<p>When testing and retesting your mobile web efforts, make sure to consider these factors:<\/p>\n<ul>\n<li>Have you tested on a range of devices using an\u00a0<a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/device-mode\/\">emulator<\/a>, or a series of actual devices?<\/li>\n<\/ul>\n<div class=\"responsive-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/t1PxmN_QNFI?rel=0&amp;showinfo=0\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<ul>\n<li>With each website release, the configuration needs to be checked.<\/li>\n<li>Are you testing your UX using real people that represent your personas? Have your friends and family test your site.<\/li>\n<li>Have you recently run your mobile-optimized website through the Google PageSpeed Insights tool to\u00a0<a href=\"https:\/\/www.bruceclay.com\/blog\/mobile-ux-pagespeed-insights\/\">glean insights about user experience and site speed<\/a>? (Don\u2019t miss the User Experience section of the SiteSpeed Insights tool!)<\/li>\n<li><a href=\"https:\/\/webmasters.googleblog.com\/2014\/07\/promoting-modern-websites-for-modern.html\">Google will add snippets to mobile SERPs<\/a>\u00a0warning searchers when the website they see listed may yield a sub-optimal user experience. Warnings include \u201cUses Flash\u201d and \u201cMay not work on your device.\u201d Have you checked to see whether your site is being amended with Google warnings in mobile SERPs?<\/li>\n<\/ul>\n<h2>Anything Worth Doing Is Worth Doing Right<\/h2>\n<p>Hunter S. Thompson wasn&#8217;t thinking of mobile website optimization when he said \u201canything worth doing is worth doing right.\u201d<\/p>\n<p>Yet there\u2019s no better quote to emphasize not only the importance of mobile SEO, but more so the importance of\u00a0<em>effective<\/em>\u00a0mobile SEO; of not just optimizing for mobile, but optimizing\u00a0<em>the right way<\/em>\u00a0for mobile<em>.<\/em><\/p>\n<p>Times are changing and the way that people use and access the internet is changing, so we as marketers need to be changing the way we think, analyze, create, package and deliver content.<\/p>\n<p>How are you optimizing your web pages to make sure they are mobile ready?<\/p>\n<p><em> For more information on how to optimize your pages for speed and mobile SEO, we recommend these resources: <\/em><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/\">Google Developers Mobile Friendly Websites<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/amp.dev\/\">AMPProject.org<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.bruceclay.com\/seo\/mobile-seo\/\">SEO Guide: Mobile SEO and UX Optimization<\/a><\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/seo\/search-engine-optimization\/\" target=\"_top\" rel=\"noopener noreferrer\"><button>START THE GUIDE<\/button><\/a><\/p>\n<hr \/>\n<p><em>Let us help you drive and track traffic to your website with a mobile-first SEO strategy. BCI\u2019s services are tailor-made to match your business goals and audience. <a href=\"https:\/\/www.bruceclay.com\/quoteform\/\">Let\u2019s talk more about growing revenue through digital marketing.<\/a><\/em><\/p>\n<hr \/>\n<p>This post was originally published by <a href=\"https:\/\/www.bruceclay.com\/blog\/author\/chelsea-adams\/\">Chelsea Adams<\/a> on Oct. 29, 2014, and updated on Nov. 23, 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile user experience <i>really<\/i> matters to Google. Proof:<\/p>\n<p>\u2022 As of 2015, more searches are performed on mobile than desktop, meaning mobile is the main device used worldwide for the majority of online browsing time. Google has been strongly emphasizing the mobile-first perspective ever since.<\/p>\n<p>\u2022 In April 2015, Google made a pre-announced update to the algorithm that ranks mobile search results. A website&#8217;s mobile friendliness officially was dubbed a confirmed ranking signal for mobile search rankings.<\/p>\n<p>\u2022 In late 2015, the Google Quality Rating Guidelines were updated with screenshots from the perspective of mobile devices.<\/p>\n<p>\u2022 In November 2016, Google pre-announced an update to its search index, moving to a mobile-first index. This means that Google uses your site\u2019s mobile version in ranking calculations.<\/p>\n<p>\u2022 And this coming January 2017, sites that show an intrusive interstitial in the transition from a mobile search result to the content clicked will not rank as highly in Google results.<\/p>\n<p>Google is optimizing its users&#8217; mobile search experience and webmasters must be in lock step.<\/p>\n<p><i>Consider this checklist your mobile SEO go-to resource.<\/i><\/p>\n<p>Read <a href=\"http:\/\/www.bruceclay.com\/blog\/mobile-seo-checklist\">The All-In-One Mobile SEO &amp; Design Checklist<\/a>. <\/p>\n","protected":false},"author":2,"featured_media":41712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[104,1232,107],"acf":[],"yoast_head":"<title>BruceClay - All-In-One Mobile SEO &amp; Design Checklist<\/title>\n<meta name=\"description\" content=\"Learn about mobile SEO and how to take your mobile UX and mobile search rankings from good to great with this hands-on optimization checklist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/mobile-seo-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All-In-One Mobile SEO &amp; 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