{"id":42166,"date":"2017-02-17T09:00:45","date_gmt":"2017-02-17T17:00:45","guid":{"rendered":"https:\/\/www.bruceclay.com\/blog\/?p=42166"},"modified":"2019-07-05T10:33:38","modified_gmt":"2019-07-05T17:33:38","slug":"googles-advice-how-hire-seo","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/","title":{"rendered":"How to Hire an SEO \u2013 in Google&#8217;s Words"},"content":{"rendered":"<p>As a digital marketing agency, we know a lot about the importance of SEO consulting. But it\u2019s hard for us to tell you how to hire an SEO without sounding self-serving.<\/p>\n<p>But when a search engine like Google gives that kind of advice? That\u2019s a more unbiased source you can really listen to and learn from.<\/p>\n<p>As it happens, there\u2019s a new video on Google Webmaster Help\u2019s YouTube channel called \u201cHow to hire an SEO,\u201d and we think it\u2019s excellent. So we\u2019re putting it up on our blog to help it spread far and wide.<\/p>\n<p>If you\u2019re shopping for an SEO consultant, or even if you ARE one, this 11-minute video is a must-see.<\/p>\n<p><iframe loading=\"lazy\" class=\"vidEmbed\" src=\"https:\/\/www.youtube.com\/embed\/piSvFxV_M04?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>\u201cSEO is not black magic.\u201d<\/b><\/p>\n<p>Maile Ohye, a developer programs tech lead with Google, opens by myth-busting some ideas about search engine optimization \u2014 it\u2019s not magic and it doesn\u2019t work overnight.<\/p>\n<p>If someone is promising you instant rankings as if by magic, look elsewhere! It\u2019s critical to avoid a \u201cbad\u201d SEO \u2014 someone who produces no results or, worse, implements shady practices on your website that hurt your visibility in search.<\/p>\n<p>For long-term success, there are no quick fixes that will immediately rocket your site to rank No. 1. A good SEO helps improve the site itself so it can put its best foot forward and rank appropriately.<\/p>\n<blockquote><p>An SEO\u2019s potential is only as high as the quality of your business or website. \u2013Maile Ohye<\/p><\/blockquote>\n<p>I\u2019d like to have that engraved for our lobby.<\/p>\n<p><b>\u201cSEO looks to improve the entire searcher experience.\u201d<\/b><\/p>\n<p>The scope of optimizing a website \u2014 the SEO\u2019s purview \u2014 is broad. It requires looking at the entire journey a searcher may take, from seeing and clicking your search result, to arriving at your website and potentially converting.<\/p>\n<p>Accordingly, an SEO looks at straightforward improvements like writing descriptive tags all the way to complex issues such as implementing language tags for an international site. Along with increasing the organic traffic to the site, the SEO has to ensure that your site provides a good, helpful experience for visitors no matter what device they\u2019re using.<\/p>\n<p><b>How long will it take to see results from SEO?<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42170\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2017\/02\/maile-quote-4monthstoayear-580px.png\" alt=\"Google says SEO takes 4-12 months\" width=\"580\" height=\"231\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-quote-4monthstoayear-580px.png 580w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-quote-4monthstoayear-580px-300x119.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Four months to a year is a realistic estimate of how long it takes to reap results. Since many prospective clients expect to see results much faster, we\u2019re so glad Google set the record straight.<\/p>\n<p>With our own <a href=\"https:\/\/www.bruceclay.com\/seo\/seo_consulting\/?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=seo\">SEO services<\/a> clients, we first lay the groundwork \u2014 analyzing the site, researching competitors, compiling an assessment and making initial recommendations. Then the timeline greatly depends on the client\u2019s ability to implement. We work with the client\u2019s in-house SEO or technical staff to help move the project along as we further refine and expand our recommendations.<\/p>\n<p>Certain fixes <i>can<\/i> produce nearly instant results. For instance, if something is truly broken on the site, such as a robots.txt file that\u2019s blocking the search engines, a correction can make an impact. However, in most cases, four months to a year sounds about right.<\/p>\n<p><b>Get corroboration for recommendations.<\/b><\/p>\n<p>Ohye\u2019s \u201cstrongest advice\u201d is to request that SEOs support their recommendations with a documented statement from Google. Ask to see an article, video or Googler response that includes the issue that needs to be improved and the approach being prescribed.<\/p>\n<p>Oh, and never buy links for ranking purposes. Ever.<\/p>\n<p>If your site has some \u201ctechnical debt\u201d (not being mobile friendly, or having an antiquated CMS, for example), you may need to invest in improving your infrastructure as part of your SEO project. If you\u2019re a local business owner, you can get started bringing your local business online using this Google video series: <a href=\"https:\/\/goo.gl\/I4giIX\" target=\"_blank\">https:\/\/goo.gl\/I4giIX<\/a><\/p>\n<blockquote><p>In a majority of cases, doing what\u2019s good for SEO is also doing what\u2019s good for your online customers. \u2013Maile Ohye<\/p><\/blockquote>\n<h2>Steps in the SEO Hiring Process<\/h2>\n<p>Here\u2019s what Google outlines as the \u201cGeneral SEO hiring process\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42169\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2017\/02\/maile-steps-580px.png\" alt=\"General SEO hiring process\" width=\"580\" height=\"251\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-steps-580px.png 580w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-steps-580px-300x130.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><b>Step 1: Conduct a two-way interview<\/b><\/p>\n<p>We can\u2019t agree more that you want to find a consultant who\u2019s sincerely interested in you, your business, your customers and your goals. After all, you want someone who feels like an extension of your team.<\/p>\n<p>Ohye advises that if the person doesn\u2019t show interest by asking exploratory questions (check the video for a suggested list), then don\u2019t do business with them.<\/p>\n<p><b>Step 2: Check references<\/b><\/p>\n<p>Talk to past clients about their experience. Ask them how effectively the SEO worked with their various staff and vendors, and what kind of guidance he or she provided.<\/p>\n<p>You want to hire someone who will help educate you, not just implement short-term solutions.<\/p>\n<blockquote><p>A good SEO should be someone you can work with, learn from, experiment with, and who genuinely cares about you and your business. \u2013Maile Ohye<\/p><\/blockquote>\n<p><b>Step 3. Request an audit<\/b><\/p>\n<p>For smaller businesses, Ohye suggests asking for \u201ca prioritized list of what they think should be improved for SEO.\u201d<\/p>\n<p>For larger businesses, she suggests doing this with multiple SEO consulting candidates. Then, compare their audits. Here\u2019s the audit structure Google recommends:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-42168 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2017\/02\/maile-audit-580px.png\" alt=\"Audit structure per Google's 'How to Hire an SEO'\" width=\"580\" height=\"267\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-audit-580px.png 580w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-audit-580px-300x138.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>You\u2019ll need to give the SEO restricted-view access to your Google Search Console and Google Analytics accounts (not full or write access) so they\u2019ll have the data needed to perform the audit. You should also let the consultant talk with your developers to understand any technical constraints.<\/p>\n<figure id=\"attachment_42167\" aria-describedby=\"caption-attachment-42167\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-42167\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2017\/02\/maile-ohye-300x261.png\" alt=\"Maile Ohye\" width=\"300\" height=\"261\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-ohye-300x261.png 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-ohye.png 460w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-42167\" class=\"wp-caption-text\">Google&#8217;s very helpful Maile Ohye<\/figcaption><\/figure>\n<p>Right up front, Ohye notes that you\u2019ll probably have to pay for the audit. We agree.<\/p>\n<p>This level of custom technical and search auditing requires a considerable amount of time spent by a trained, experienced SEO analyst. If a prospective consultant is offering you a \u201cfree audit,\u201d more than likely he or she plans to just run your site through a tool to produce an automated report.<\/p>\n<blockquote><p>A good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment, and what improvements may take more time, but help growth in the long term. \u2013Maile Ohye<\/p><\/blockquote>\n<p><b>Step 4. Decide if you want to hire<\/b><\/p>\n<p>When you\u2019re ready to engage an SEO consultant, make sure your whole organization is on board. Without internal cooperation, you may not see any search improvements at all, no matter whom you hire.<\/p>\n<blockquote><p>One of the biggest holdups to improving a website isn\u2019t [the SEO\u2019s] recommendation, but it\u2019s the business making time to implement their ideas. \u2013Maile Ohye<\/p><\/blockquote>\n<p><em>Want to talk about your business and how SEO might help you? <a href=\"https:\/\/www.bruceclay.com\/quoteform\/\">Fill out our request form<\/a> and we\u2019ll contact you.<\/em><\/p>\n<hr \/>\n<p><strong> <em> For additional resources pertaining to the SEO hiring process, be sure to check out our related posts: <\/em> <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/how-to-onboard-an-seo-agency\/\">How to Onboard an SEO Agency &#8211; Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/seo-interview-questions\/\">30 SEO Interview Questions You Must Ask a Prospective SEO Analyst<\/a><\/li>\n<\/ul>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 1223px; left: 20px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2953px; left: 20px;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital marketing agency, we know a lot about the importance of SEO consulting. But it\u2019s hard for us to tell you how to hire an SEO without sounding self-serving.<br \/>\nBut when a search engine like Google gives that kind of advice? That\u2019s a more unbiased source you can really listen to and learn from.<br \/>\nAs it happens, there\u2019s a new video on Google Webmaster Help\u2019s YouTube channel called \u201cHow to hire an SEO,\u201d and we think it\u2019s excellent. So we\u2019re putting it up on our blog to help it spread far and wide.<br \/>\nIf you\u2019re shopping for an SEO consultant, or even if you ARE one, this 11-minute video is a must-see.<br \/>\nWatch the video and read our summary of <a href=\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/\">How to Hire an SEO \u2013 in Google&#8217;s Words<\/a>.<\/p>\n","protected":false},"author":39,"featured_media":42167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[18,1232],"acf":[],"yoast_head":"<title>BruceClay - Google\u2019s Advice on How to Hire an SEO<\/title>\n<meta name=\"description\" content=\"Google\u2019s new Webmaster Help video How to Hire an SEO is excellent, unbiased advice if you&#039;re looking for the right consultant to improve your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Hire an SEO \u2013 in Google&#039;s Words\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s unbiased advice from Google on \u201cHow to Hire an SEO.\u201d We highly recommend Google\u2019s new Webmaster Help video, a MUST-SEE to help businesses find the right consultant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay, Inc.\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/paula.allen\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-17T17:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T17:33:38+00:00\" \/>\n<meta name=\"author\" content=\"Paula Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-ohye.png\" \/>\n<meta name=\"twitter:creator\" content=\"@paulaspeak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/\",\"url\":\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/\",\"name\":\"Google\u2019s Advice on How to Hire an SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.bruceclay.com\/#website\"},\"datePublished\":\"2017-02-17T17:00:45+00:00\",\"dateModified\":\"2019-07-05T17:33:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/910a056b27deb0ee27c2c1b9ec3b5d64\"},\"description\":\"Google\u2019s new Webmaster Help video How to Hire an SEO is excellent, unbiased advice if you're looking for the right consultant to improve your site.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bruceclay.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Hire an SEO \u2013 in Google&#8217;s Words\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bruceclay.com\/#website\",\"url\":\"https:\/\/www.bruceclay.com\/\",\"name\":\"Bruce Clay, Inc.\",\"description\":\"SEO and Internet Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bruceclay.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/910a056b27deb0ee27c2c1b9ec3b5d64\",\"name\":\"Paula Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e241c9294c55d0a3e57478ec5e967dd2?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e241c9294c55d0a3e57478ec5e967dd2?s=96&d=retro&r=g\",\"caption\":\"Paula Allen\"},\"description\":\"Paula Allen started at Bruce Clay Inc. in 2008 as a senior technical writer and now manages the company's content and documentation. An English lover at heart, Paula enjoys working in a team where grammar is frequently discussed and in an industry where there's always more to learn.\",\"sameAs\":[\"https:\/\/www.facebook.com\/paula.allen\",\"https:\/\/twitter.com\/paulaspeak\"],\"url\":\"https:\/\/www.bruceclay.com\/blog\/author\/paula-allen\/\"}]}<\/script>","yoast_head_json":{"title":"BruceClay - Google\u2019s Advice on How to Hire an SEO","description":"Google\u2019s new Webmaster Help video How to Hire an SEO is excellent, unbiased advice if you're looking for the right consultant to improve your site.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/","og_locale":"en_US","og_type":"article","og_title":"How to Hire an SEO \u2013 in Google's Words","og_description":"Here's unbiased advice from Google on \u201cHow to Hire an SEO.\u201d We highly recommend Google\u2019s new Webmaster Help video, a MUST-SEE to help businesses find the right consultant.","og_url":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/","og_site_name":"Bruce Clay, Inc.","article_author":"https:\/\/www.facebook.com\/paula.allen","article_published_time":"2017-02-17T17:00:45+00:00","article_modified_time":"2019-07-05T17:33:38+00:00","author":"Paula Allen","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2017\/02\/maile-ohye.png","twitter_creator":"@paulaspeak","twitter_misc":{"Written by":"Paula Allen","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/","url":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/","name":"Google\u2019s Advice on How to Hire an SEO","isPartOf":{"@id":"https:\/\/www.bruceclay.com\/#website"},"datePublished":"2017-02-17T17:00:45+00:00","dateModified":"2019-07-05T17:33:38+00:00","author":{"@id":"https:\/\/www.bruceclay.com\/#\/schema\/person\/910a056b27deb0ee27c2c1b9ec3b5d64"},"description":"Google\u2019s new Webmaster Help video How to Hire an SEO is excellent, unbiased advice if you're looking for the right consultant to improve your site.","breadcrumb":{"@id":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bruceclay.com\/blog\/googles-advice-how-hire-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bruceclay.com\/"},{"@type":"ListItem","position":2,"name":"How to Hire an SEO \u2013 in Google&#8217;s Words"}]},{"@type":"WebSite","@id":"https:\/\/www.bruceclay.com\/#website","url":"https:\/\/www.bruceclay.com\/","name":"Bruce Clay, Inc.","description":"SEO and Internet Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bruceclay.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bruceclay.com\/#\/schema\/person\/910a056b27deb0ee27c2c1b9ec3b5d64","name":"Paula Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bruceclay.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e241c9294c55d0a3e57478ec5e967dd2?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e241c9294c55d0a3e57478ec5e967dd2?s=96&d=retro&r=g","caption":"Paula Allen"},"description":"Paula Allen started at Bruce Clay Inc. in 2008 as a senior technical writer and now manages the company's content and documentation. An English lover at heart, Paula enjoys working in a team where grammar is frequently discussed and in an industry where there's always more to learn.","sameAs":["https:\/\/www.facebook.com\/paula.allen","https:\/\/twitter.com\/paulaspeak"],"url":"https:\/\/www.bruceclay.com\/blog\/author\/paula-allen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts\/42166"}],"collection":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/comments?post=42166"}],"version-history":[{"count":17,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts\/42166\/revisions"}],"predecessor-version":[{"id":68810,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts\/42166\/revisions\/68810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/media\/42167"}],"wp:attachment":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/media?parent=42166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/categories?post=42166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/tags?post=42166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}