{"id":62556,"date":"2019-03-12T20:46:10","date_gmt":"2019-03-13T03:46:10","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=62556"},"modified":"2023-12-01T11:43:57","modified_gmt":"2023-12-01T19:43:57","slug":"content","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/content\/","title":{"rendered":"SEO Content Development: Engaging Content for Customers and Search Engines"},"content":{"rendered":"<div class=\"responsive-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7jmYrwAI33Q?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"col-md-6 boost mobile-show\">\n<h2 class=\"form-heading\" style=\"text-align: left; line-height: 33px !important;\">Establish Yourself as a Trusted Authority:<br \/>Get Expert Content Help Today.<\/h2>\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f192823-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\" aria-live=\"polite\"><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/62556\/#wpcf7-f192823-o1\" method=\"post\" class=\"wpcf7-form\" novalidate=\"novalidate\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"192823\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.1.9\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f192823-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<\/div>\n<span id=\"wpcf7-6613a9cae35d2-wrapper\" class=\"wpcf7-form-control-wrap firstname-wrap\" ><input id=\"wpcf7-6613a9cae35d2-field\"  placeholder=\"First name\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"firstname\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n        <span id=\"wpcf7-6613a9cae3667-wrapper\" class=\"wpcf7-form-control-wrap lastname-wrap\" ><input id=\"wpcf7-6613a9cae3667-field\"  placeholder=\"Last name\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"lastname\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n    <div class=\"input-wrap\">\n      <span class=\"wpcf7-form-control-wrap contactfirst\"><input type=\"text\"  aria-label=\"first name\" name=\"contactfirst\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" \/><\/span>\n        <div class=\"focus-input\"><\/div>\n    <\/div>\n<div class=\"input-wrap\">\n      <span class=\"wpcf7-form-control-wrap contactlast\"><input type=\"text\"  aria-label=\"lirst name\" name=\"contactlast\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Last Name\" \/><\/span>\n        <div class=\"focus-input\"><\/div>\n    <\/div>\n<div class=\"input-wrap\">\n            <span class=\"wpcf7-form-control-wrap phonenumber\"><input type=\"text\"  aria-label=\"phone number\" name=\"phonenumber\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone Number\" \/><\/span>\n            <div class=\"focus-input\"><\/div>\n        <\/div>\n    <div class=\"input-wrap\">\n      <span class=\"wpcf7-form-control-wrap email\"><input type=\"email\"  aria-label=\"email address\" name=\"email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span>\n        <div class=\"focus-input\"><\/div>\n    <\/div>\n\n    <div class=\"input-wrap\">\n      <span class=\"wpcf7-form-control-wrap url\"><input type=\"url\"  aria-label=\"website url\" name=\"url\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-required wpcf7-validates-as-url\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company URL\" \/><\/span>\n        <div class=\"focus-input\"><\/div>\n    <\/div>\n<div class=\"input-wrap\">\n      <span class=\"wpcf7-form-control-wrap descript\"><textarea  aria-label=\"describe your problem\" name=\"descript\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message\"><\/textarea><\/span>\n        <div class=\"focus-input\"><\/div>\n    <\/div>\n<p>Bruce Clay needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.<\/p>\n    <div class=\"loading\">\n      <div class=\"wrap\">\n        <div class=\"lds-ellipsis\">\n          <div><\/div>\n          <div><\/div>\n          <div><\/div>\n          <div><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"input-wrap submit-wrap\">\n      <input type=\"hidden\" name=\"webpage\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/> <input type=\"submit\" value=\"SUBMIT\" class=\"wpcf7-form-control wpcf7-submit\" id=\"maxs-enquiry\" \/>\n    <\/div>\n\n\n<script type=\"text\/javascript\">\n  var wp = document.querySelector(\"form[action*='192823'] input[name='webpage']\");\n  wp.value = document.location.toString();  \n  document.addEventListener(\n    \"wpcf7mailsent\",\n    function (event) {\n      if (event.detail.contactFormId == \"192823\") {\n        var contactemail = \"\";\n        var email_tag = document.querySelector(\"form[action*='192823'] input[name='email']\");\n        if (email_tag) {\n          contactemail = email_tag.value;\n        }\n        var ehash = encodeURIComponent(btoa(contactemail));\n        var new_url =\n          document.location.protocol +\n          \"\/\/\" +\n          document.location.hostname +\n          \"\/thank-you\/\";\n        if (ehash) {\n          new_url = new_url + \"#\" + ehash;\n        }\n        location = new_url;\n      }\n    },\n    false\n  );\n<\/script><div class=\"wpcf7-response-output wpcf7-display-none\" aria-hidden=\"true\"><\/div><\/form><\/div><\/div>\n<p><strong><em>What does your website content say about you? <\/em><\/strong>\u200bSearch engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results.<\/p>\n<ul>\n<li><a href=\"#develop-content-represents-your-business-online\"><strong>Develop content that represents your business online<\/strong><\/a><\/li>\n<li><a href=\"#seo-copywriting-services-company-who-knows-quality\"><strong>SEO copywriting services from a company who knows quality<\/strong><\/a><\/li>\n<li><a href=\"#faq-how-can-I-ensure-website-content-reflects-trustworthiness-value\"><strong>FAQ: How can I ensure my website content reflects trustworthiness and value?<\/strong><\/a><\/li>\n<\/ul>\n<p>Hear what former Google spokesman Matt Cutts had to say about the importance of your web page content:<\/p>\n<div class=\"responsive-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8DNzUWgHtKc?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<h2><a id=\"develop-content-represents-your-business-online\"><\/a>Develop Content That Represents Your Business Online<\/h2>\n<p><strong>Quality content establishes your \u200bcompany as a thought leader and go-to resource.<\/strong><\/p>\n<p><strong>Quality content separates you from your competition. <\/strong><\/p>\n<p><strong>The right content builds a strong brand voice that <em>people want to listen to<\/em>.<\/strong><\/p>\n<p>Today\u2019s customers expect \u200bbusinesses to provide more than just a product or service. Successful brands make their customers\u2019 lives easier by:<\/p>\n<ul>\n<li>Providing answers to questions they\u2019re asking<\/li>\n<li>Anticipating customer needs and<\/li>\n<li>Serving up fresh and relevant information about useful products or services<\/li>\n<\/ul>\n<p>SEO content \u200bwriting by Bruce Clay Inc. \u200bis a service driven by SEO objectives with the audience and user experience front and center.<\/p>\n<p> <\/p>\n<div class=\"body-cta\"><a href=\"https:\/\/www.bruceclay.com\/quoteform\/\" id=\"cta-body\">Learn SEO from the Experts<br \/>\n<\/a><\/div>\n<h2><a id=\"seo-copywriting-services-company-who-knows-quality\"><\/a>SEO Copywriting Services \u200bfrom a Company Who Knows Quality<\/h2>\n<p>We \u200bwrite content that works for you in a number of ways. Content is the foundation of your every communication. Your business&#8217;s content needs may span paid advertisements, social efforts, and organic optimization, all of which we&#8217;re able to produce for your specific business and audiences at a level that reinforces your quality.<\/p>\n<p>We&#8217;ll create content that feeds the appetites of search engines and visitors, providing rich information, helping customers, getting you noticed, and building your loyal lifetime customer base.<\/p>\n<p>To help you envision how rich content can improve your website and online marketing activities, read our:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bruceclay.com\/content\/services\/\">SEO copywriting services<\/a>, and how we deliver unmatched quality, robust speed of creation, and a process integrated with SEO<\/li>\n<li>Available <a href=\"https:\/\/www.bruceclay.com\/content\/seo-tools\/\">SEO power tools<\/a> for keyword selection, competitor comparison, and other copywriting activities<\/li>\n<li>Recommended <a href=\"https:\/\/www.bruceclay.com\/content\/how-to-write-seo-content\/\">SEO copywriting tutorial<\/a>, which takes writers through the steps of identifying an audience picking keywords, to writing for search engines and users, and includes search engine optimization best practices<\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/content\/seo-copywriting-training\/\">SEO training with content-focused lessons<\/a> on search engine optimization and quality guidelines<\/li>\n<li>Published <a href=\"https:\/\/www.bruceclay.com\/content\/content-marketing-book\/\">guide to content marketing<\/a>, including event marketing, guest publishing, and social media marketing<\/li>\n<\/ul>\n<p>Bruce Clay, Inc. \u200bhas the big picture in mind to make your content work for you. Our content development services include SEO and search engine marketing best practices, developing your unique brand and business goals, and identifying your customer personas. Let&#8217;s get started building your business with a portfolio of content assets that reach customers everywhere they are online.<\/p>\n<h2>Learn More about SEO Content Services from Bruce Clay<\/h2>\n<p>\u200bDiscover the tailored solutions we provide to \u200bmake your content work harder for you. <strong>Call us today at (866) 517-1900 or <a href=\"https:\/\/www.bruceclay.com\/quoteform\/\">request a quote<\/a> to talk about designing an SEO content plan for your business website.<\/strong><br \/>\n <\/p>\n<div class=\"body-cta\"><a href=\"https:\/\/www.bruceclay.com\/quoteform\/\" id=\"cta-body\">Expert Online SEO Training<\/a><\/div>\n<h3><a id=\"faq-how-can-I-ensure-website-content-reflects-trustworthiness-value\"><\/a>FAQ: How can I ensure my website content reflects trustworthiness and value?<\/h3>\n<p>Establishing trustworthiness and delivering value through your website content is paramount to capturing and retaining an audience. These key strategies will ensure your website content resonates with authenticity and reliability.<\/p>\n<p><strong>Building Credibility<\/strong><\/p>\n<p>The foundation of trustworthiness lies in establishing credibility. Start by prominently displaying your credentials, certifications, and affiliations. Craft a compelling &#8216;About Us&#8217; page showcasing your team&#8217;s expertise and values. Sharing client testimonials and case studies can offer tangible proof of your capabilities. Remember, transparency about your company&#8217;s mission and values fosters a sense of authenticity that resonates with your audience.<\/p>\n<p><strong>Delivering Value<\/strong><\/p>\n<p>Value-driven content is at the heart of a successful website. Your audience should leave your site feeling informed, educated, or entertained. Develop a content strategy that addresses your target audience&#8217;s pain points and provides actionable solutions. Regularly publish blog posts, videos, or guides that showcase your expertise and offer valuable insights. By consistently delivering quality content, you position yourself as a reliable source of information in your industry.<\/p>\n<p><strong>User-Centric Experience<\/strong><\/p>\n<p>A user-centric website is a reflection of your commitment to providing value. Ensure your website is well-organized, with clear navigation and intuitive design. Optimize page loading times to prevent user frustration. Incorporate interactive elements such as polls, quizzes, or feedback forms to engage visitors and gather insights. Mobile responsiveness is also key, as many users access websites via smartphones and tablets.<\/p>\n<p><strong>Transparent Communication<\/strong><\/p>\n<p>Transparent communication is a cornerstone of trustworthiness. Clearly state your privacy policy, terms of use, and any data collection practices. Implement secure socket layer (SSL) encryption to protect user data during online transactions. Update your website regularly with accurate and relevant information, and accept and rectify mistakes promptly &#8211; transparency helps build long-term trust relationships!<\/p>\n<p><strong>Thought Leadership<\/strong><\/p>\n<p>Elevate your website&#8217;s trustworthiness by positioning yourself as a thought leader in your field. Publish in-depth whitepapers, e-books, or research studies that showcase your expertise. Collaborate with other industry experts through guest blog posts or joint webinars. Speaking at conferences or participating in panel discussions further establishes your authority. Consistently sharing valuable insights sets you apart as a knowledgeable and trustworthy voice.<\/p>\n<p>Cultivating trustworthiness and value in your website content requires a multifaceted approach. By focusing on building credibility, delivering value, enhancing user experience, practicing transparent communication, and establishing thought leadership, you can create a digital presence that resonates with authenticity and reliability.<\/p>\n<p><strong>Step-by-Step Procedure: Ensuring Trustworthiness and Value in Your Website Content<\/strong><\/p>\n<ol>\n<li>Build Credibility: Highlight your credentials, affiliations, and certifications to establish trust.<\/li>\n<li>Craft &#8216;About Us&#8217; Page: Create a compelling page that showcases your team&#8217;s expertise and values.<\/li>\n<li>Display Testimonials: Share client testimonials and case studies as tangible proof of your capabilities.<\/li>\n<li>Develop Content Strategy: Identify your audience&#8217;s pain points and create valuable content addressing these issues.<\/li>\n<li>Publish Regularly: Consistently share blog posts, videos, or guides showcasing your expertise and insights.<\/li>\n<li>Prioritize User Experience: Ensure clear navigation, intuitive design, and fast page loading times.<\/li>\n<li>Implement Interactive Elements: Engage users with polls, quizzes, and feedback forms for an interactive experience.<\/li>\n<li>Mobile Responsiveness: Optimize your website for mobile devices to cater to a broader audience.<\/li>\n<li>Transparent Communication: Clearly state privacy policies, terms of use, and data collection practices.<\/li>\n<li>SSL Encryption: Implement SSL to secure user data during online transactions.<\/li>\n<li>Update Information: Regularly update your website with accurate and relevant information.<\/li>\n<li>Own Up to Mistakes: Admit and rectify errors promptly to maintain transparency.<\/li>\n<li>Share Valuable Content: Publish whitepapers, e-books, or research studies showcasing your expertise.<\/li>\n<li>Collaborate with Experts: Guest posts and joint webinars with industry experts enhance credibility.<\/li>\n<li>Participate in Events: Speak at conferences or join panel discussions to establish authority.<\/li>\n<li>Consistency is Key: Continuously provide valuable insights to solidify your thought leadership.<\/li>\n<li>Monitor and Adapt: Keep track of user engagement and adapt your strategies as needed.<\/li>\n<li>Stay Updated: Stay informed about industry trends to maintain relevancy.<\/li>\n<li>Engage with Audience: Respond to comments and feedback to foster meaningful connections.<\/li>\n<li>Evolve and Innovate: Embrace change and innovation to keep your website content fresh and valuable.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Establish Yourself as a Trusted Authority:Get Expert Content Help Today. What does your website content say about you? \u200bSearch engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results. Develop content that represents your business online SEO copywriting services from [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[1805,1695,1725,1804],"acf":[],"yoast_head":"<title>BruceClay - Content Development: The Foundation of SEO, Social Media and Digital Reach<\/title>\n<meta name=\"description\" content=\"This guide to creating quality content that builds brand, expands reach and converts new customers describes how to know your audience, identify keywords and be useful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BruceClay - 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