Hi Mike, thank you for validating my analogy! I remember the first time I installed Google Analytics for a website. I had zero coding experience and barely knew what an FTP was for getting into the backend. So I can totally relate to first-time Analytics users without the faintest clue as to where that piece of code goes. I wanted to create a resource that made it far less intimidating than it actually is. So glad to hear you plan on using it as a resource to send to the people you come across who don’t already have Analytics installed. Mission accomplished. For us and for them.

Thanks for such an clear article on how to set up Analytics.

I’m amazed out how many businesses I come across who do not have any form of analytics on their website. I regularly tell them to get Google Analytics installed and usually have to talk them through it. In future, I’ll send them the link to this article. Thanks.

Mike

PS: I love the description that “Having a website without any analytics is like playing darts with your eyes closed.”

I’ve tried it and actually you can hit the board but the problem is you have no idea what number you hit and so have no idea what number to aim for next. That probably fits your analogy quite well!