Comments on: The Power of Schema Markup: Boost Your SEO and Website Visibility

By: vishnu

vishnu — Mon, 26 Sep 2022 09:54:28 +0000

Hi, I Read your blog and I feel it is a very wonderful, informative blog . There are a lot of good information on this blog, I'd like to Share and I think people will get a lot of support from this blog. Thank you for sharing this informative blog

By: Benjamin Marc

Benjamin Marc — Sun, 13 Jul 2014 16:15:24 +0000

Hey Niki, great article, i love that were able to showcase reviews or recipes but i think it would be cool for businesses like mine, where i specialize in web design and logo to show my recent samples, so if someone is going to look for vendors in my niche they can look at my work before entering my site. What do you think? Too much?

By: amy josline

amy josline — Thu, 12 Jun 2014 11:30:33 +0000

Nice information about schema markup, before get into the topic i really don’t have idea about the schema markup. thanks for making me to understand the importance of schema markup.

By: Sam Mudra

Sam Mudra — Wed, 11 Jun 2014 07:29:28 +0000

Structured data is a great mechanism to tell search engines about different parameters of your business (blog/website). But Schema matters on ranking? This is something I never noticed at least not in Google. Yes, schema helps to generate better CTR and that can return you a good ranking over time (provided the site has a lower bounce rate).
There are certain types of businesses or websites which must use schema. Like, Ecommerce, restaurants, event booking companies, tours & travel businesses, local businesses etc.
Personally I am a big follower of schema and used rich snippet markups in many projects and got very good results and also teach people how they can use structured data on their websites.

By: Matt

Matt — Wed, 11 Jun 2014 00:04:30 +0000

Hey Niki, thanks for this article! Definitely learnt a few new things.
I do SEO for a number of local businesses and have implemented schema on most of them, but have noticed that data seems to be getting pulled from Google+ for some of them, is this possible?

By: Niki Payne

Niki Payne — Thu, 05 Jun 2014 23:02:19 +0000

In reply to Brent Carnduff.

Thanks for your comment, Brent. Though I have yet to use them myself, I did do some research on schema WordPress plugins I believe are worth trying out: The All In One Schema.org Rich Snippets plugin and the Schema Creator by Raven plugin. The former has twice as many downloads as the latter, but they both have pretty good ratings. Has any one else had experience with either of these plugins? Any other recommendations? Would love to hear them.

Location-based schema is definitely helpful for local search. Schema.org structured data markup will help the search engines correctly identify your business address and content information. I believe it's primarily used for location pages. For examples of how location pages are using schema.org, go here: https://developers.google.com/webmasters/business-location-pages/schema.org-examples.

By: Brent Carnduff

Brent Carnduff — Thu, 05 Jun 2014 14:01:56 +0000

Great article Niki. Schema markup has been on my radar (and list) for sometime now. You make a good case for moving it up and getting it done. Have you come across any good plugins for WordPress? Also, I’ve read that there is location based schema that can be helpful for “Local” search.

By: Niki Payne

Niki Payne — Tue, 03 Jun 2014 23:28:02 +0000

In reply to Randy Bonds.

Excellent point, Randy. It’s so huge that I can’t believe I overlooked it, even after having a discussion about it with the content team. How rich snippets are displayed are entirely at the discretion of the search engines, which is why it’s generally recommended to include as many markup attributes as are relevant to your site.

Google seems to only support rich snippets primarily for reviews, people, products, businesses and organizations, recipes, events, music as well as video content (as evidenced here: https://support.google.com/webmasters/answer/99170?hl=en). This doesn’t necessarily mean that Google won’t support rich snippets for other types of content down the road, but it does mean that if you’re marking up multiple pieces of content on the same page, then Google (and other search engines) are going to pick and choose which ones best describe what your page is about.

Additionally, there is no guarantee that rich snippets will appear in search results even if structured data is marked up and the test tool shows everything is okay. If your rich snippets are not being displayed after two months of implementation, then try reviewing your structured data to make sure the semantic mark up used isn’t potentially misleading and best represents the main content on the page. Also, if you have too few pages marked up, then it may not have made it on Google’s Rich Snippets radar yet.

By: Randy Bonds

Randy Bonds — Tue, 03 Jun 2014 23:02:20 +0000

Great article and extremely important to do. It is good to understand that Google does not automatically display the new updated results and seems to be making it more and more difficult for newcomers. I am dealing with this currently with a new client who wasn’t taking advantage of markup and all their competitors are. Even with it implemented for over 2 months and the fact this client is an authoritative figure in the industry it is still not being displayed. In conclusion – get this done ASAP as it typically will not be immediate and gives HUGE advantages over competitors.

By: Niki Payne

Niki Payne — Tue, 03 Jun 2014 18:24:07 +0000

In reply to Vicki. Hi Vicki, thanks for the comment. I've been viewing the source code for many of the "expert" blogs and websites I visit regularly just to see if they've hopped on the schema bandwagon and have noticed that virtually none of them are using schema markup. It's definitely something more prevalent among retailers and recipes, but I believe there is a lot of opportunity for experts and consultants in all sorts of niches to rise up to the competition.