Comments on: How to Design a 404 Error Page that Saves a Sale

By: Chelsea Adams

Chelsea Adams — Tue, 10 Feb 2015 17:51:56 +0000

In reply to Mark F.

Mark F,

I 100% agree! 404 error pages — and even thank you pages — all too often fall victim to “out of site out of mind” neglect. And it’s such a shame, because they are such a critical part of the conversion flow process! Like I said in my article, I think it’s so important to think of 404 error pages as “damage control” pages that can help you dissipate disappointment and save a relationship when it really counts.

Glad you liked the article, Mark. And thanks for hopping into the conversation.

Also, a sidenote: If you’re interested in designing stellar 404 error pages, you might also be interested in designing stellar Thank You page. I wrote a couple articles about that, too. Here they are:

– How to Create a Thank You Page that Engages and Converts: http://www.bruceclay.com/blog/how-to-create-a-thank-you-page/

– How to Create a Thank You Page Call To Action: http://www.bruceclay.com/blog/thank-you-page-call-to-action/

– 4 Thank You Page Examples That Got It Right:
http://www.bruceclay.com/blog/4-thank-you-page-examples/

Cheers!

By: Mark F

Mark F — Mon, 09 Feb 2015 10:27:49 +0000

It is surprising how many webmasters and designers do not take issues like this seriously. Pages will come and go within the natural life cycle of a good website. To assume that 404’s are dealt with automatically by the search engines, or worse, just don’t exist is an opportunity missed. A good descriptive article of how to maximize the opportunity.

By: Durga Prasad Kundu

Durga Prasad Kundu — Tue, 27 Jan 2015 06:07:19 +0000

Hello Chelsea. Thanks for sharing such helpful content. Yes, most of the time while designing a web-site, less emphasis given to the 404 page. As you described here, now we have an idea of how to design a 404 page in good manner. The way of acknowledging what happened with a sweet message is a great idea to design a 404 page. Hope, we will share some more info in near future.

By: Chelsea Adams

Chelsea Adams — Mon, 19 Jan 2015 18:27:26 +0000

In reply to Diane Tellis.

Diane,

Hello, friend! I am glad that my 21 404 error page designs (and design suggestions) could get your inspiration spark ignited — and I really appreciate you taking the time to let me know you explored the website and decided to bookmark. Everyone wins! I love when that happens! Thanks for making my Monday.

By: Diane Tellis

Diane Tellis — Mon, 19 Jan 2015 10:17:41 +0000

Hello Chelsea. Thank you for sharing your insight. I stumbled upon your page while searching for 404 designs and you just gave me some ideas. I checked your old posts as well and they’re all very informative. With that said, I just bookmarked your page! Thanks again and I look forward to reading your future posts. Cheers!

By: Michael Wilson

Michael Wilson — Sat, 17 Jan 2015 17:11:55 +0000

These are amazing suggestions and very witty, too.

By: Piotrek

Piotrek — Thu, 15 Jan 2015 12:43:00 +0000

hi,
404 errors are very important, especially in e-commerce, out buyer if landing on 404 page, can be easily discouraged to do shopping in our e-shop.

By: Chelsea Adams

Chelsea Adams — Wed, 14 Jan 2015 17:59:50 +0000

In reply to mysitelauncher.

Joe,

Sometimes the wisest words are the most straightforward, eh? Think about what you’re doing, why you’re doing it and what you want from it, then approach with ethics and everything you do will be better off. Brilliant.

Thanks for jumping in!

By: mysitelauncher

mysitelauncher — Wed, 14 Jan 2015 14:56:58 +0000

I totally agree with:”there will never be a one-size-fits all model” and Do the Best You Can to Serve the Customer! Thank You.

By: Ron Ford

Ron Ford — Tue, 13 Jan 2015 02:34:28 +0000

I am thankful I’ve found your blog. It would help me a lot since I just started to create my website. Thank you for sharing.