{"id":36789,"date":"2021-01-22T11:33:29","date_gmt":"2021-01-22T19:33:29","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=36789"},"modified":"2023-08-30T18:57:21","modified_gmt":"2023-08-31T01:57:21","slug":"complete-guide-bing-and-google-disavowing-links","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/complete-guide-bing-and-google-disavowing-links\/","title":{"rendered":"The Complete Guide to Disavowing Links for Google and Bing"},"content":{"rendered":"

Google has named content and links<\/em> as its top two ranking factors that affect how well a website performs in organic search results. As such, links have a wild history of being manipulated and spammed, making their acquisition risky but still important.<\/p>\n

Google’s sophisticated link analysis algorithm, Penguin, has run in real-time as part of Google’s core ranking algorithm since the Penguin 4.0 update<\/a> in September 2016. Because it can recognize most bad links, Google’s algorithm just ignores them now rather than penalizing the sites they point to.<\/p>\n

However, in our experience managing SEO<\/a> for clients, we’ve found many cases when a low-quality link profile still hurts a website. In these cases, we must closely evaluate every link and be honest about its value to the brand.<\/p>\n

Search engine link disavowal tools are needed in today’s link penalty environment. These tools cut ties between a site and links pointing at it that might be seen by engines as dark marks. As with all powerful tools, Google’s and Bing’s disavow tools require careful use to avoid damaging mistakes.<\/p>\n

\"Links<\/p>\n

This guide provides steps on disavowing links for both Google and Bing and includes:<\/p>\n