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<\/p>\nObtaining \u201cwhite hat\u201d SEO links is really only in part about the link itself. It\u2019s also about serving the audience and community of the site that links to you \u2026 and real relationships.<\/p>\n
People should link to you because you have earned the link, not because you bought or bartered for it.<\/p>\n
It is our opinion that link building is less about the number of links and more about the number of linking domains from within your industry. Quality over quantity always.<\/p>\n
Our list of 50 ways to get quality SEO backlinks is different from other link-building-idea lists in one important way. We stay focused on how you can add value for your ultimate audience through your website.<\/p>\n
Then, with a little extra effort, you can get a link from other sites serving that same audience.<\/p>\n
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When it boils down to it, links are about relationships. The business you run may be of service to another business and its audience.<\/p>\n
Think about link building first in terms of building a library of helpful content resources to link to.<\/p>\n
Then think about people in your network that could use the resources you have to offer. It can be as simple as asking another business if a link on their site to yours might benefit their audience.<\/p>\n
Example:<\/em> A music website might have a great collection of music and articles on a particular singer or band. Form relationships with the artist’s fan clubs. Some may accept articles, and some will simply link to your great content. This would be a relevant link, and a win-win. Fan clubs love free information for their audience.<\/p>\n As another note here, if they just mention your site, maybe asking for a link to be added to that mention will make it more useful for you both. Since a big part of links is relationships, think about who you know.<\/p>\n Who in your industry would benefit from knowing about your website content and sharing it with their readers?<\/p>\n Some bloggers like to link out and some do not. Some will gladly curate and some need to write for themselves. Some are influencers and some are not.<\/p>\n Choose what is most appropriate for your content, and work with the bloggers as best fits your industry and content.<\/p>\n Forge relationships with those people. Face time could be an important part of this.<\/p>\n Do you attend the same industry events? Send a note ahead of time and plan to meet there. A few minutes over a drink or coffee could pay dividends for your content and link-building efforts.<\/p>\n Think of your current business network as a gold mine for getting links. However, depending on the industry you\u2019re in, you want to tread lightly when asking for a link. A mere mention of the content you\u2019re working on that might be a fit for their audience could work.<\/p>\n Example:<\/em> If you publish a research report, even a competitor\u2019s audience would appreciate reading it. This type of content is almost always attractive to others in your space.<\/p>\n And remember, never compensate anyone in your industry \u2014 even if they are influencers and you\u2019d really like the link.<\/strong> This is against Google’s guidelines<\/a>.<\/p>\n Hear Bruce explain why businesses need a “white hat” linking guide:<\/em><\/strong><\/p>\n
\nThink about link building first in terms of building a library of helpful content resources to link to. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n2. Do Some Blogger Outreach<\/h3>\n
3. Approach Colleagues Gently<\/h3>\n