Hello, thanks for your question!

The idea of selling links should apply to sponsored or advertising links only and be clearly marked as such. Any blog author that sells links promising to pass PageRank value is violating Google guidelines. It won’t be long before the search engines detect this and discount or penalize the hosting site and possibly the link-buying site as well. As for prices, don’t bother shopping around for those as they will be a waste of money.

Hope this helps!

Do you have any reference links to learn about outreach? I heard that it will help to enhance organic visibility on Google and other search engines. It will also help to attract more qualified traffic.

Bipper: You added a good point that with content production too, one quality page beats many low-quality ones. Thanks for contributing here.

Yvette: Blog posting on your own website? YES! A high-quality blog makes it easy to produce fresh content frequently and engage your readers. Blog posts work for attracting backlinks, too. So having a blog is a great strategy all around.

The strategy that we do NOT recommend is guest posting on other websites if backlinks are your goal. (There are other reasons you might want to guest post, such as expanding brand awareness.) Bruce explains his reasons against guest posting for links here: https://www.bruceclay.com/blog/paid-guest-posts-more-proof-bad-for-business/

Thanks for reading and asking a good question!

I would argue that blog posting is actually THE best backlink building strategy. However, the effectiveness of the strategy will depend on the value of the content in your blog posts. As mentioned in this article, great content will earn high value links. Well… one of the most efficient ways to produce great content is to do it via blog posts.

Also worth mentioning… when thinking about value, it’s better to focus on quality of content vs. volume / frequency of content. For example, one long form (2,000 words plus), informative, and well researched blog post would attract more high quality links than 20 low value / low content level blog posts.

I hope this is helpful