Hi München,

Thanks you for the feedback and I am glad that you implemented the suggestions discussed and saw first hand how beneficial of a role title tags still play in the search engine rankings. I imagine others could benefit from a case study; please provide additional details on the changes and campaign if you are not bound by any types of non-disclosures.

@ Datta Yes, they still play an extremely large role. This can hold even more weight when dealing with web properties with 100k+ pages since even slight modifications to the titles can produce substantial benefits relatively quickly.

Hi Nick,

I am glad that you picked up on the major takeaway. Yes, SEO is and constantly will evolve, but the corner stone principles for the basic elements only changed slightly over the years. Unfortunately, your point that this is an excellent chance to illustrate what a page is about is often overlooked. Despite the fact that focusing on such is an excellent and relatively pain free way to increase CTR’s. Feel free to share any best practices or suggestions you find particularly beneficial in the comments .