Comments on: 10 Steps to Improve Your Content Strategy (and Your Marriage, If You’re Into That)

By: Chelsea Adams

Chelsea Adams — Tue, 21 May 2013 21:55:14 +0000

In reply to Boney.

Thanks, Boney! Glad the self-help approach to content marketing strategy worked for you.

I post every Tuesday and Thursday — hope to see you around the Bruce Clay blog again sometime!

By: Boney

Boney — Mon, 20 May 2013 19:13:37 +0000

Wow, Great Tips…..I like the way you combined content marketing with marriage. The catchy title was the main reason for me to read this post, and I must say, you explained it pretty well

By: Spot a Leopard

Spot a Leopard — Wed, 08 May 2013 08:21:30 +0000

What a creative and funny article title you have there!

Learning and growing are very important in content strategy. I mean, we can’t keep on committing the same mistake over and over again. I believe that quality is King when it comes to article presentation. This SEO guru once said the way to garnering great SEO results is, “great quality content and constant promotion.”

By: Kris K.

Kris K. — Mon, 06 May 2013 08:56:51 +0000

Great list of tips! I strongly recommend #8 since communication is one of the essential things for both marketing and marriage so things will flow smoother and longer-lasting, so to say.

By: Chelsea Adams

Chelsea Adams — Sat, 04 May 2013 00:08:35 +0000

In reply to Ryan Kettler.

Hi, Ryan! So glad my debut as a closet-Dear Abby is striking the right cord with the happily married folk.

I love the way you put that– “content marketing is a way of being, a mindset.” I couldn’t agree more.

By: Chelsea Adams

Chelsea Adams — Fri, 03 May 2013 23:36:52 +0000

In reply to Ted Jones. Glad to hear you've been digging into more persona development, Ted. I think it makes a drastic difference when you write visualizing who you are actually talking to rather than, as you put it, spilling words on the screen. And you're right-- it is SO much more fun! I knew a hyper-active fellow once who had a hard time focusing on one topic when he spoke. He was all over the place talking about this and then about that and then about some other thing. Not only was he not talking about one thing at a time, but he didn't care much about what I was interested in hearing about and just rambled on in a way that pleased him with no regard for me, his poor trapped benchmate. It made it hard to endure spending time with him, I didn't really know how to respond to what he was saying, and generally, I just didn't really look forward to trying to unpack our one-sided conversations. If he were a blog article, I would have bounced for sure. That said, generally, I try to keep my end user in mind and not write like that guy talks as much as possible... Thanks for reading!

By: Ryan Kettler

Ryan Kettler — Fri, 03 May 2013 14:20:29 +0000

Good stuff Chelsea! As a married man and a SEO pro, I find your advice quite fitting. :)

Funny, I never realized how much the 2 had in common.

As we know, Content Marketing is a way of being, a mindset, not just a one or two-time process. Same as a healthy marriage!

By: Ted Jones

Ted Jones — Fri, 03 May 2013 09:38:13 +0000

Marriage has certainly given me chance to learn how to improve all my relationships.

Recently, I’ve been creating a lot of content. I never used to do it, but I started creating personas of the people I’m writing the articles for. It is such a simple thing to do, but it makes a huge difference. The article goes from me just spilling words on the screen to me having a conversation with the persona I created. I find writing is much more fun this way.