![\"Woman](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/10\/webpage-quality-800.jpg\")
\nSEO rule No. 1: You don\u2019t want to put low-quality webpages out into the world. That\u2019s not a good presentation of your brand and quite frankly, they just won\u2019t rank.<\/p>\n
\nSEO rule No. 1: You don\u2019t want to put low-quality webpages out into the world. That\u2019s not a good presentation of your brand and quite frankly, they just won\u2019t rank.<\/p>\n
But what actually determines webpage quality? I\u2019ll outline the various aspects that impact the perceived quality of a webpage, by both search engines and users, in the following sections:<\/p>\n
Google is notoriously protective of its search ranking algorithm. As a result, much of what we accept as best practice in SEO is based on educated guesses, experience, and simply seeing what works.<\/p>\n
When it comes to on-page SEO and what Google is looking for in a quality webpage, though, they\u2019ve been surprisingly transparent. In its Search Quality Evaluator Guidelines<\/a> (SQEG), the search giant shares what its search quality raters should consider as indicative of page quality.<\/p>\n The SQEG explains the following are the most important factors for quality raters to consider in determining a page\u2019s quality rating:<\/p>\n That second one \u2014 expertise, authoritativeness, and trustworthiness, also known as E-E-A-T<\/a> \u2014 is so important that it appears a whopping 130 times in the SQEG.<\/p>\n While not a ranking factor, E-E-A-T is a great framework by which to gauge the quality of your content. Specifically, Google advises that its raters consider the E-E-A-T of the people who create the content, the content itself, and the website as a whole.<\/p>\n Here\u2019s what the SQEG says to consider:<\/p>\n Again, this isn\u2019t a part of the core algorithm. Rather, parts of the core algorithm look for E-E-A-T signals; for example, I believe that the Panda<\/a> update was about expertise, Penguin<\/a> was about authority, and Medic<\/a> was about trust.<\/p>\n How can you make sure your webpages are trustworthy and authoritative, showcasing your expertise? For this next tip, I take a page from the most experienced content creators out there.<\/p>\n Even if you\u2019re fairly confident that the information you\u2019re sharing is accurate, it\u2019s important that you make it easy for Google (and your readers) to verify it. Journalists have \u201cCite your sources!\u201d drilled into their heads from the earliest days of training.<\/p>\n Fact-checking should be an integral part of your publishing process. In fact, Google cares about this to the extent it provides a fact-checking tool<\/a> that enables searchers to input a claim and see what\u2019s been verified about it online.<\/p>\n Always consider the expertise, authoritativeness, and trustworthiness of the sources you\u2019re citing on your webpage, too. Restating something as fact is your personal endorsement of that information.<\/p>\n Another important tool for improving the quality of your content is to choose a style guide to go by. Adhering to one style guide gives your content clarity and consistency. For example, the Associated Press Stylebook<\/a> is the style that journalists use when they write content.<\/p>\n Sticking with one style tells all of your writers, editors, marketers, and others who publish content on-site how to handle links and citations, capitalization in titles and subheadings, punctuation, presentation of statistics, and more.<\/p>\n Essentially, you want readers and visitors focused on your quality content, not trying to overlook omissions or inconsistencies in how the information is presented.<\/p>\n Which style guide you choose is up to you, and in fact, many organizations create their own style guide to maintain consistency. That\u2019s great, too. What matters most is that you choose one and apply it to all of your web content.<\/p>\n Once you\u2019re satisfied with the quality and accuracy of the content on your webpage, it\u2019s important that you optimize it. How else will Google understand that your webpage is the best answer for relevant queries?<\/p>\n I won\u2019t go into great detail here, as we have an excellent, always up-to-date SEO checklist here<\/a>. Work through it as you optimize new content, and soon, it\u2019ll become second nature.<\/p>\n We\u2019ve focused heavily on content and other on-page SEO factors to this point. But even the best content will underperform without the solid underpinning of a technically sound website.<\/p>\n Technical SEO<\/a> is the practice of optimizing your website so Google and other search engines can easily crawl and index your webpages. It also applies to user experience in that visitors expect webpages to load quickly and smoothly.<\/p>\n Google aims to give each searcher the best answer for their need, and these technical SEO considerations are part of that experience:<\/p>\n How fast your webpage loads has a massive impact on your visitor\u2019s experience \u2014 and the actions they will take as a result.<\/p>\n Google\u2019s research shows that<\/a> \u201c…faster mobile site speed makes people view more pages on the site, convert more, and buy more on most brand sites.\u201d<\/p>\n Page speed has long been a ranking factor, but speed and other core metrics have grown in importance with Google\u2019s 2021 page experience update<\/a>.<\/p>\n Learn more about how to make your site faster: How Fast Should My Webpage Be and Why Should I Care?<\/a><\/p>\n Is your site responsive to the device on which the visitor is viewing it?<\/p>\n Does your page load quickly on mobile, and is content formatted for easy reading on different screen sizes?<\/p>\n These are major considerations for Google and in fact, mobile-friendliness is a ranking signal within the page experience update. This impactful update also includes:<\/p>\n There are many technical factors that can impact your site\u2019s mobile-friendliness \u2014 responsive design, properly configured text and buttons, and page loading speed, among them. See Page Experience Matters: The Mobile-Friendly Site<\/a> to learn more.<\/p>\n A whole host of issues may impact Google\u2019s ability to find, crawl, and index your webpage. Cloaking, redirects, 404 errors, robots.txt status and more are among the more common technical SEO issues that could impact your website quality.<\/p>\n Check out these Technical SEO Tips<\/a> to learn more about optimizing the back end of your site.<\/p>\n As you apply best practices and begin looking at all pages through a quality lens, the process will become faster and easier. Run through this list of tips with one of your existing pages and see where you can improve:<\/p>\n Making a quality website is impossible without SEO-friendly, high-quality content. At Bruce Clay Inc., we have a team of experienced writers who can help meet your needs. Interested in learning more about our content development<\/a> services? Contact us<\/a> for a free consultation today.<\/em><\/strong><\/p>\n Maintaining a high level of quality for your webpages is pivotal for driving better search engine performance. In an era where user experience is paramount, search engines like Google are placing increased emphasis on ranking pages that offer genuine value. To ensure your webpages meet these high-quality standards and deliver exceptional results, consider the following strategies:<\/p>\n Prioritize Content Relevance<\/strong><\/p>\n Craft content that aligns precisely with your audience’s needs. In-depth research into your target audience’s preferences and pain points will help you create content that resonates and provides genuine value.<\/p>\n Incorporate E-E-A-T Principles<\/strong><\/p>\n Experience, expertise, authority, and trustworthiness (E-A-T) are foundational for high-quality webpages. Showcase your expertise by offering well-researched insights, share your personal experiences and opinions with the subject matter, back your claims with authoritative sources, and foster trust by maintaining transparent and reliable content.<\/p>\n Implement On-Page Optimization<\/strong><\/p>\n Optimize your content for both users and search engines. Pay attention to title tags, meta descriptions, header tags, and keyword placement. Balancing keyword usage with natural readability is key to maintaining high quality.<\/p>\n Streamline User Experience<\/strong><\/p>\n User experience directly influences search engine performance. Ensure fast page loading times, responsive design for various devices, and easy navigation. Users should be able to find what they need without any friction.<\/p>\n Focus on Technical SEO<\/strong><\/p>\n Technical SEO forms the backbone of webpage quality. Prioritize tasks like improving site speed, optimizing images, and ensuring mobile-friendliness. These factors enhance both user experience and search engine rankings.<\/p>\n Transitioning seamlessly between these strategies is essential for maintaining a cohesive approach to webpage quality. By prioritizing content relevance, incorporating E-E-A-T principles, optimizing on-page elements, streamlining the user experience, and emphasizing technical SEO, you can effectively elevate your webpage quality and secure better search engine performance.<\/p>\n Step-by-Step Procedure: Strategies to Enhance Webpage Quality for Improved Search Engine Performance<\/strong><\/p>\n This article was updated on December 19, 2023. \u00a0 <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to competing in the search results, it’s quality over quantity. Low-quality webpages reflect poorly on your brand and ultimately just won’t rank. So what actually determines webpage quality? Here are some helpful tips to improve your webpage quality and keep your site competitive.<\/p>\n","protected":false},"author":35,"featured_media":108889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1628,1639,1232,1348,1638,1363],"acf":[],"yoast_head":"\n
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<\/a>Journalistic Integrity in Your Content<\/h2>\n
![\"AP](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/10\/2020_AP_Stylebook_cover.png\")
<\/a><\/a>Content Optimization<\/h2>\n
<\/a>Technical SEO<\/h2>\n
![\"Google's](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/06\/googles-page-experience-ebook-233x300.png\")
<\/a>Site Speed<\/h3>\n
Mobile-Friendliness<\/h3>\n
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<\/a>Tips for Consistently Improving Webpage Quality<\/h2>\n
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<\/a>FAQ: How can I ensure my webpages maintain high-quality standards for better search engine performance?<\/strong><\/h3>\n
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