{"id":35104,"date":"2015-02-10T09:30:57","date_gmt":"2015-02-10T17:30:57","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=35104"},"modified":"2022-02-11T10:52:41","modified_gmt":"2022-02-11T18:52:41","slug":"free-keyword-research-tool","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/free-keyword-research-tool\/","title":{"rendered":"Free SEO Tool Alert: KSP Keyword Research Tool"},"content":{"rendered":"<p><em>In addition to our\u00a0<a title=\"SEOToolSet SEO tools\" href=\"https:\/\/www.bruceclay.com\/seo\/tools\/\">SEOToolSet<\/a> suite of diagnostic tools, Bruce Clay, Inc. also has a comprehensive set of\u00a0<a href=\"http:\/\/www.seotoolset.com\/tools\/free-tools\/\"><strong>free\u00a0<\/strong>SEO tools<\/a>. To\u00a0introduce you to our 10 free tools,\u00a0we\u2019ve started the Free SEO Tool Tuesday series\u00a0to highlight what each free tool does and how to\u00a0use the data it gives you. Here\u2019s the\u00a0second free tool in <a title=\"Tool Tuesday Mini-Series\" href=\"https:\/\/www.bruceclay.com\/blog\/tag\/free-seo-tools\/\">the miniseries<\/a>. Enjoy!\u00a0<\/em><\/p>\n<h2>Today\u2019s Free SEO Tool: KSP Keyword Research Tool<\/h2>\n<p>Tool type: keyword research<\/p>\n<p>What you learn: pertinent information about potential keyword search volume and context<\/p>\n<p>Why this matters: The eight fields of data you get from this tool offer a well-rounded view of how your keywords measure up, who\u2019s using them, and whether the keywords mean to the general public what you think they mean. By\u00a0comparing the stats of up to 12 keyword phrases, you can make cuts and prioritize your keyword list.<\/p>\n<p><strong>Here\u2019s the tool; enter up to 12 keyword phrases to\u00a0try it out.<\/strong><\/p>\n<h2>KSP Keyword Research Tool<\/h2>\n<div class=\"free-tools\">\n<form id=\"form1\" action=\"#\">\n<p><textarea name=\"kwd\" id=\"kwd\" rows=\"10\" placeholder=\"Enter keywords separated by commas or linebreaks)\"><\/textarea><\/p>\n<p><input id=\"kwdButton\" value=\"Run KSP\" type=\"button\">\t \t <\/p>\n<\/p><\/form>\n<div id=\"kwdDiv\"><\/div>\n<\/div>\n<h2>How to Use It<\/h2>\n<p>1.<strong> Enter up to 12 keyword phrases<\/strong> separated by commas or line breaks into the KSP tool, and click\u00a0the Run KSP button.<\/p>\n<p>2.<strong> The tool will return a list of pertinent information about your keywords<\/strong>:<\/p>\n<ul>\n<li>Google, Bing and Yahoo monthly search volume<\/li>\n<li>An estimate of total search volume across <em>all<\/em> engines (the Activity column)<\/li>\n<li>The current paid search click-through rate (CTR) percentage and CPC bid amount for each term in Bing<\/li>\n<li>The Bing category associated with each keyword<\/li>\n<\/ul>\n<p>Use the monthly search volume for all engines and the overall search activity numbers as an indication of <em>relative<\/em> popularity. For instance, think of a keyword phrase with a search volume of 12,000 as roughly twice as popular as a phrase with a volume of 6,000, and significantly more popular than a phrase with a volume of 1,000 or 50.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35354\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool.png\" alt=\"KSP-free-keyword-tool\" width=\"600\" height=\"215\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool.png 922w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool-300x107.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>3. <strong>Mouse over each of the keyword phrases to see demographic information<\/strong> about the individuals searching for your keyword\u00a0phrases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35355\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/KSP-tool-demographic_hover.png\" alt=\"KSP-tool-demographic_hover\" width=\"600\" height=\"267\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-tool-demographic_hover.png 842w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-tool-demographic_hover-300x133.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>7 Ways To Use This Data<\/h2>\n<p>The KSP is a great SEO tool if you\u2019re looking for keyword statistics that can help you prioritize and vet a keyword research list.<\/p>\n<p>Use the data supplied in this tool to:<\/p>\n<p>1.<strong> Discover potential silo themes:<\/strong> The Categories column tells you what categories Bing associates with your keyword phrase based on its understanding of the keyword\u2019s meaning and searcher\u2019s intention. Sometimes these category suggestions can provide an\u00a0<em>ah-ha<\/em> moment that can become a foundation theme for a brand new <a title=\"How to silo a website via Bruce Clay, Inc.\" href=\"https:\/\/www.bruceclay.com\/seo\/siloing\/\">siloing strategy<\/a>.<\/p>\n<p>2.<strong> Discover more context about your keyword phrases:<\/strong>\u00a0Just as the Categories column can reveal new avenues for thematic keyword exploration, the info reported under Categories can also clue you in to potential trouble. If you see an <em>unexpected<\/em> category reported for your keyword, you may be looking at a red flag requiring your investigation.<\/p>\n<p>Here&#8217;s an example. If you enter \u201cspiral staircase\u201d into the KSP tool, you\u2019ll see one of the categories reported is \u201cGames &amp; Puzzles.\u201d Turns out that this is because enough people search for \u201cspiral staircases minecraft\u201d (to get more info on the popular and addictive structure-building game\u00a0<a title=\"Minecraft website\" href=\"https:\/\/www.minecraft.net\/en-us\/\" target=\"_blank\" rel=\"nofollow noopener\">Minecraft<\/a>)\u00a0that Bing has associated this keyword phrase with the game.<\/p>\n<p>At first glance seeing \u201cGames &amp; Puzzles\u201d associated with your \u201cspiral staircase\u201d query might make you think that the results are way off; instead, unexpected categories should make you think \u201c<em>this query is multidimensional; I should further investigate its context<\/em>.\u201d Remember, part of the <a title=\"How to Do Keyword Research in 6 Steps\" href=\"https:\/\/www.bruceclay.com\/seo\/keyword-research\/\">keyword research process<\/a> is to make sure your keyword means what you think it means, and that its volume is productive converting volume \u2013 not tangentially related (or unrelated) volume that is going to bounce (see our <a href=\"https:\/\/www.bruceclay.com\/blog\/how-to-do-keyword-research\/\">Keyword Research: A 6 Point Checklist<\/a>). Discovering that \u201cspiral staircase\u201d\u00a0has a game association gives you a 360-degree understanding of your query and allows you to make a more educated decision about the query\u2019s potential value.<\/p>\n<p>3. <strong>Think like a\u00a0semantic search engine<\/strong>: Using the Categories column to discover the context of your keyword phrases can also help you get into the mind of the semantic search engine. Remember, in the age of <a title=\"How Semantic Search Relates to the Selection of Keywords\" href=\"https:\/\/www.bruceclay.com\/seo\/combining-keywords\/\">semantic search<\/a>, how the search engine interprets meaning and intention plays a large role when it comes to ranking potential. If there are lots of unexpected categories associated with your keyword phrase, the search engine may have a watered down understanding of that phrase\u2019s meaning\/intention, which could mean lower rankings or inappropriate rankings where you end up clumped with the wrong crowd.<\/p>\n<p>4.<strong> Vet conversion potential:<\/strong> The CTR (click-through rate) column in this report tells you information about how your keyword phrases are performing in Bing paid search. Use the CTR percentage to get an idea for how many clicks these words have the potential to inspire, then use that data as a clue to help you prioritize your keyword research list. Think of these numbers in relation to one another; for instance, a query with a 5 percent CTR has a relatively stronger conversion potential than a query that only has .87 percent CTR.<\/p>\n<p>The CPC (cost per click) column in this free tool report tells you how much your fellow marketers are currently willing to pay per-click for traffic from this keyword phrase. Or, in other words, how much this keyword phrase is <em>worth<\/em> to your competitors. This matters because keyword phrases that are worth more per click tend to be <strong>keyword phrases that have been proven to convert better<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35357\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool_CPC-CTR-Highlight.png\" alt=\"KSP-free-keyword-tool_CPC-CTR-Highlight\" width=\"600\" height=\"215\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool_CPC-CTR-Highlight.png 922w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool_CPC-CTR-Highlight-300x107.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>5.<strong> Assess competition:<\/strong> Queries that show high per-click bids in the CPC column convert better \u2013 but those high bids also mean that query is <strong>more competitive<\/strong>. For example, a CPC of $54 means there are a lot of people fighting to optimize for this term. When you see a high CPC think: \u201c<em>This phrase merits more research. There is potential here (it could be high converting), but who is the organic competition? Do I have a chance to rank on the first page?<\/em>\u201d<\/p>\n<p>6. <strong>Evaluate whether a keyword phrase is a good match for your target market:<\/strong> Hover over your keyword phrases to see demographic statistics about the people who are using your potential keyword phrases. Does the demographic profile you see match the demographic profile of your target market? If not, consider dumping this phrase from your list; you want the right kind of traffic, not just <em>any<\/em> traffic, after all.<\/p>\n<p>7.<strong> See how query keyword volume compares across three search engines:<\/strong> The first three columns of this free report show you how often people are entering your keyword phrases into Bing, Google and Yahoo search engines. This side-by-side view gives you a holistic understanding of each keyword\u2019s popularity, and <strong>it can also help you spot anomalies that can help you better understand your keyword\u2019s potential market<\/strong>.<\/p>\n<p>For instance, notice in the example below that the Yahoo and Bing search volume for each query is about the same all the way down the column, until you get to the last query \u2013 \u201ctennis shoes.\u201d For \u201ctennis shoes,\u201d Yahoo sees 30,000 more searches per month than Bing; even thinking relatively, that is a pretty significant jump. Anomalies like this are great clues that offer even more insight into who is using the keyword phrase, and accordingly, what kind of traffic a first page ranking for that phrase would attract. In this case I see a disproportionate amount of people using Yahoo to search for this query, so I think: \u201c<em>People who prefer to search using Yahoo, also prefer to use this keyword phrase. How can I use <a title=\"Yahoo and Bing Network Audience Statistics\" href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2378009\/yahoo-bing-network-audience-stats-that-might-surprise-you\" target=\"_blank\" rel=\"noopener\">Yahoo demographic statistics<\/a> to learn more about the type of people using this phrase?<\/em>\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35359\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool_Yahoo-Highlight.png\" alt=\"KSP-free-keyword-tool_Yahoo-Highlight\" width=\"600\" height=\"215\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool_Yahoo-Highlight.png 922w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/KSP-free-keyword-tool_Yahoo-Highlight-300x107.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Explore More Free SEO Tools<\/h2>\n<p>The free KSP tool is a free-forever keyword research tool. If you like it, please <strong>bookmark this blog post and run the tool as many times as you want<\/strong>, with as many keywords as you want. There is no limit; you can enter a million keywords as long as you enter them 12 at a time. You can also find this tool embedded within the <a title=\"Choosing Keywords for SEO Relevance\" href=\"https:\/\/www.bruceclay.com\/seo\/combining-keywords\/\">keyword selection<\/a>\u00a0step\u00a0of our <a title=\"Bruce Clay, Inc. Free SEO Guide\" href=\"https:\/\/www.bruceclay.com\/seo\/search-engine-optimization\/\">SEO Guide<\/a>.<\/p>\n<p>If you like free SEO tools, keep an eye on the blog as we\u2019ll be highlighting Bruce Clay, Inc. tools regularly as part of\u00a0<a title=\"All Free Tool Tuesday articles \" href=\"https:\/\/www.bruceclay.com\/blog\/tag\/free-seo-tools\/\">Free SEO Tool Tuesday<\/a>. Or, if you want more free SEO tools right this very instant, you can see all 10 of our free SEO tools embedded within our <a title=\"Bruce Clay, Inc. Free SEO Guide\" href=\"https:\/\/www.bruceclay.com\/seo\/search-engine-optimization\/\">SEO Guide<\/a>\u00a0right now. They\u2019re all free, all the time, no exceptions. (<em>Did we mention free? Just checking.<\/em>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The KSP keyword research tool offer you a thorough, well-rounded view of keyword volume, competition, and context. Learn how this tool works, and seven ways this tool can help you with silong, competitive research, CRO, and more.<\/p>\n<p>Read <a href=\"http:\/\/www.bruceclay.com\/blog\/free-keyword-research-tool\/\">Free Tool Tuesday: &#8216;SEO KSP&#8217; Keyword Research Tool<\/a>.<\/p>\n","protected":false},"author":156,"featured_media":35380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1200],"acf":[],"yoast_head":"<title>Free Keyword Research Tool from Bruce Clay, Inc.<\/title>\n<meta name=\"description\" content=\"Use the free KSP keyword research tool to explore keyword volume, competition and context. 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