Ad testing<\/li>\n<\/ul>\nAdd negative keywords \u2014 this gives you control over the beast that is DSAs. A useful tool is the Google AdWords Keyword Planner, which is good for finding negative keywords.<\/p>\n
Pulling your search term reports inside AdWords.<\/p>\n
Set very small budgets for these types of campaigns: $20-$50 budget per day. The initial goal is to get data. At just about $20-$50 they can get enough confidence in the setup and other variables they can adjust.<\/p>\n
Use Google Analytics to measure the quality of traffic: time on site, conversion\/goals and conversion rate.<\/p>\n
Add specific web pages for better precision. This is an advanced tactic that goes against the first setup recommendations he provided. This gives you kiddie bumpers, or boundaries for your DSAs.<\/p>\n
Test, Test, Test<\/h3>\n
Test variations of your ad copy: description line 1, description line 2 and display URL.<\/p>\n