![\"Professionals](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2024\/02\/validate-seo-advice-800-723x379.jpg\")
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\u201cHow do we know SEO is going to work?\u201d This question or some form of it is often asked when presenting digital strategies to your company\u2019s internal stakeholders. And if they are not saying it out loud, they\u2019re probably thinking it.<\/p>\n
One of the best ways to get your SEO recommendations implemented at your company is to prove that search engines also view your tactics as a best practice. It\u2019s your job as the professional to educate and show evidence that what you are recommending works.<\/p>\n
So in this article, I will tie some common SEO best practices to the Google advice found in its SEO Starter Guide<\/a> and other sources. <\/strong> First, it\u2019s useful to show that Google believes SEO is actually a good thing when done right. In its SEO Starter Guide, Google defines SEO<\/a> as \u201cthe process of making your site better for search engines.\u201d<\/p>\n Once you\u2019ve established that SEO is a partnership between websites and search engines, you lay the groundwork for the recommendations to follow. In its guide, Google outlines a few basic questions that website publishers want to explore:<\/p>\n SEO tactics that can help with each of those are as follows:<\/p>\n Making sure your website shows up<\/strong>. There are a number of reasons why search engines can\u2019t crawl and index a site (for example, your robots.txt file). Technical SEO can help determine the problem.<\/p>\n
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\n<\/a><\/p>\nSearch Engine Optimization<\/h2>\n
\n<\/a><\/p>\nGetting Started with SEO<\/h2>\n
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