{"id":214889,"date":"2024-03-06T12:37:07","date_gmt":"2024-03-06T20:37:07","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=214889"},"modified":"2024-03-06T12:37:08","modified_gmt":"2024-03-06T20:37:08","slug":"how-to-rank-higher-on-google-in-9-steps","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/how-to-rank-higher-on-google-in-9-steps\/","title":{"rendered":"How to Rank Higher on Google in 9 Steps"},"content":{"rendered":"
According to Conductor, some industries see upwards of 40% of their website traffic coming from organic search<\/a>.<\/p>\n And for some industries, like retail, the value of that traffic is estimated to be $21.8 million.<\/p>\n By implementing the right SEO strategy, you have the chance to nab your share of this profitable organic search traffic.<\/p>\n But how? I\u2019ll outline nine ways to start and more: <\/strong> Google’s algorithm is complex, and Google constantly refines it to ensure users get the most relevant and high-quality results.<\/p>\n If you want to learn how to rank higher on Google, know that Google’s algorithm looks at factors such as relevance, authority and user experience to decide which pages rise to the top.<\/p>\n Relevance starts with understanding what the target audience is looking for when they use Google Search \u2014 the keywords they use \u2014 and creating content around those keywords that hits the mark.<\/p>\n It’s not just about sprinkling these words throughout your site; it\u2019s also making sure they align with what people actually need.<\/p>\n Authority comes next: Google measures this in many different ways, including the content on your site and links back to your site.<\/p>\n User experience is another critical piece of the puzzle \u2014 think about how easily someone can navigate your site on their phone or if they have to wait for a page to load.<\/p>\n Finally, understand that it\u2019s not about beating the Google algorithm. It\u2019s about beating your competition in the search results<\/a>.<\/p>\n So follow the principles outlined in this section, and then keep your eye on what your competition is up to \u2014 and do better. Ever tried to assemble a complex piece of furniture without a manual? You might get close, but chances are you’ll miss out on key details.<\/p>\n The same goes for learning how to rank higher on Google. Without proper training, it’s easy to overlook critical elements that can boost your website’s visibility.<\/p>\n So finding a solid SEO course makes all the difference. Here are some tips:<\/p>\n For more, see my article on Search Engine Land: 5 Questions to Evaluate Any SEO Training Course<\/a>. Finding the right keywords is critical. It all starts with understanding what potential customers are searching for and how they phrase their queries.<\/p>\n You’ll want to use tools like Google Ads Keyword Planner<\/a> as a launching pad, but don’t stop there.<\/p>\n Dig deeper with tools like Google Trends<\/a>, Ahrefs Keywords Explorer<\/a> or our own SEOToolSet\u00ae<\/a>, which can give you insights into search volume, keyword difficulty and even what’s working for your competitors. For more, see:<\/p>\n The goal isn’t just to find high-volume keywords; it\u2019s about finding the right mix of terms that signal intent and align closely with your offerings.<\/p>\n User intent is crucial when selecting keywords because if you miss this piece of the puzzle, you could end up driving traffic that never converts.<\/p>\n Long-tail keywords might have lower search volumes, but they’re often more specific and carry higher conversion potentials because users who type them in are usually further along in their decision-making process.<\/p>\n Incorporating both broad terms that attract larger audiences and niche-specific terms targeting segments creates a balanced strategy to maximize reach and still capture qualified leads.<\/p>\n
\nOrganic traffic can drive the most valuable<\/em> traffic to a website.<\/p>\n<\/p>\n
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\n<\/a><\/p>\n1. Understand What Matters for Ranking on Google<\/h2>\n
\n<\/a><\/p>\n2. Invest in Reputable SEO Training<\/h2>\n
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\n<\/a><\/p>\n3. Conduct Thorough Keyword Research<\/h2>\n
Using the Right Keyword Research Tools<\/h3>\n
\nAnalyzing competitors\u2019 pages can help, too. Fortunately, there are all sorts of tools that can give you insights into what your competitors are up to, so you can learn how to improve your SEO strategy.<\/p>\n\n
Choosing the Right Keywords<\/h3>\n