{"id":33915,"date":"2022-04-01T15:15:09","date_gmt":"2022-04-01T22:15:09","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=33915"},"modified":"2023-08-07T12:17:52","modified_gmt":"2023-08-07T19:17:52","slug":"how-to-use-social-meta-tags","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/how-to-use-social-meta-tags\/","title":{"rendered":"What Are Social Meta Tags? How to Control How Your Content Looks in Social Media Shares"},"content":{"rendered":"

Have you ever pasted\u00a0a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib?<\/p>\n

You think twice about sharing it, don’t you?<\/p>\n

There\u2019s a way for marketers to control the way their content displays as it shows up on social networks, including Facebook, LinkedIn, and Twitter. You control the social media content your page generates through social meta tags<\/strong>.<\/p>\n

For instance, if someone copies\u00a0a link to\u00a0the index page of the Tim Ferriss blog in their Facebook status update:<\/p>\n

\"tim
The index page of the blog of Tim Ferriss, podcast host and author of \u201cThe 4-Hour Workweek\u201d: http:\/\/tim.blog\/<\/a><\/figcaption><\/figure>\n

It looks like this:<\/p>\n

\"example
When the URL http:\/\/tim.blog\/ is pasted into a Facebook status update, the results is a lack-luster piece of content.<\/figcaption><\/figure>\n

What you see here has room for improvement. You want to compel a viewer to click, right? The problem here is that the image, headline, and description haven’t been crafted to get a click. People probably ignore or trash this post instead of sharing it.<\/p>\n

Luckily, the title, description, and image that automatically pop up when a user shares a link on many social networks can all be specified by the content publisher. When you optimize your content to look good on social media, it is more likely to get a click.<\/p>\n

Social share optimization is one of the tactics we prioritize with our SMM services<\/a>.<\/p>\n

Why? Well, aren’t you much more likely to click on the post if it comes across your feed looking like this?<\/p>\n

\"doctored
In this doctored version of social media content for the Tim Ferriss blog, the image is set to fill the available space, and the headline now includes a benefit statement to compel a viewer to click.<\/figcaption><\/figure>\n

Read on to learn how to customize the headline, description, and image of your pages using social meta tags. Jump to these sections with the links below, or read on for your guide to optimized social media content:<\/p>\n